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An exploratory study of brand success: evidence from the food industry

An exploratory study of brand success: evidence from the food industry

... The second aim was to investigate basic factors that can constitute successful brand ...development. The research findings suggest that there are four underlying factors, which are significantly ... See full document

14

The disruption of retail through Gen Z: An exploratory study on the new customer journey and the impact of customer touchpoints on Brand Loyalty

The disruption of retail through Gen Z: An exploratory study on the new customer journey and the impact of customer touchpoints on Brand Loyalty

... with an emphasis on the ...with the findings of the present work (PrakashYadav & Rai, ...However, an overwhelming majority has and actively engages with Instagram above all, ... See full document

90

Brand Associations as a condition for success in co-branding partnerships in the fashion industry : a study on younger generations

Brand Associations as a condition for success in co-branding partnerships in the fashion industry : a study on younger generations

... and the survey was targeted to individuals that follow in the age groups of Generations Y and ...Regarding the new age group of Generation Z, they are just now entering adulthood, thus ... See full document

58

The effect of firm’s logo on its performance: Evidence from oil industry

The effect of firm’s logo on its performance: Evidence from oil industry

... that the managers should always consider their products’ trademark from three perspectives of cognitive-descriptive benefits, functional benefits and aesthetic tendencies, and visual sign in a ... See full document

8

EVALUATION OF BUSINESS INTELLIGENCE PROJECT SUCCESS IN TINTAS ROBBIALAC, SA: AN EXPLORATORY CASE STUDY

EVALUATION OF BUSINESS INTELLIGENCE PROJECT SUCCESS IN TINTAS ROBBIALAC, SA: AN EXPLORATORY CASE STUDY

... With the purpose of describing the evaluation of BI projects success, an exploratory case study was carried out at the company Tintas Robbialac, ...with ... See full document

20

Assessing the role of small farms in regional food systems in Europe: Evidence from a comparative study

Assessing the role of small farms in regional food systems in Europe: Evidence from a comparative study

... on food system maps that were developed for 91 products in the 25 regions (NUTS3), belonging to 15 European countries (Table ...1). The criteria for the selection of the ... See full document

12

Distribution strategies for the base of the pyramid: an exploratory study in Brazil

Distribution strategies for the base of the pyramid: an exploratory study in Brazil

... and the project had been extended to 12 ...provided an income of Rs 700-1,000 (around $25) a month on a sustainable ...made an enormous difference to women who lived in remote villages in dire ... See full document

260

The Portuguese footwear industry: a success story?  

The Portuguese footwear industry: a success story?  

... account the evolution of a traditional manufacture: the portuguese footwear ...with the global crisis, having felt the consequences of unsustainable external imbalances (OECD, ... See full document

91

Fuel and operational hedging : evidence from the airline industry

Fuel and operational hedging : evidence from the airline industry

... airline industry is nowadays characterized by an intense competition among carriers around the ...part of airlines’ operating expenses and are always subject to the market ...at ... See full document

91

An empirical investigation on effective factors for the success of tourism industry in Iran

An empirical investigation on effective factors for the success of tourism industry in Iran

... tourism industry is a combination of partnerships and processes from different organizations where customer security and safety are considered as the primary concern (Tribe & Snaith, 1998; ... See full document

8

The internationalization of the cosmetic retail industry: a history of success?

The internationalization of the cosmetic retail industry: a history of success?

... retailing industry has increasingly become global over the past few decades, illustrating visually the internationalization of business in ...avoid the saturation of their ... See full document

121

Assessing the impact of Industry in MA success

Assessing the impact of Industry in MA success

... which the Banking industry could follow. For instance, an M&A deal would allow, given a greater industry consolidation, to follow two main growing strategies: Cross-selling of ... See full document

29

Economics and the ecology of creativity: evidence from Porto music industry

Economics and the ecology of creativity: evidence from Porto music industry

... In the past, the main focus of technology-related researchers was on innovation and invention so it is necessary to distinguish these concepts and identify the relationship between them and ... See full document

54

Portuguese born globals: an exploratory study

Portuguese born globals: an exploratory study

... in the choice of markets and modes of operation. In the case of the software companies, they recognized USA as the lead market in this area and made a committed bet ... See full document

25

The role of the municipalities within regional smart specialization strategies: an exploratory study

The role of the municipalities within regional smart specialization strategies: an exploratory study

... terms of Research and Innovation (R&I) (Foray et al., 2009). The old approaches to the problem of prioritization and resource concentration involved formal exercises based on robust ... See full document

57

Biotechnology: Challenge for the food industry

Biotechnology: Challenge for the food industry

... -HGDQ RG ELWQLK SUREOHPD X LVKUDQL VYHWVNRJ VWD QRYQLåWYD MH PDQMDN ELRORåNL YUHGQLK SURWHLQD %LOMQL SURWHLQL QH SRVHGXMX YHOLNL EURM HVHQFLMDOQLK DPLQRNL VHOLQD FLVWHLQ FLVWLQ OL]LQ LWG[r] ... See full document

5

THE SUCCESS AND FAILURE OF STRATEGIC PLANS Industry Report

THE SUCCESS AND FAILURE OF STRATEGIC PLANS Industry Report

... many of the troubles were technological in nature, they are attributed to failures of adequate management and ...after the rollout of the ...in the first week, only one ... See full document

8

Who Are the True Fans? Evidence from an Event-Related Potential Study.

Who Are the True Fans? Evidence from an Event-Related Potential Study.

... to the photographs of the celebrity despite their not having met the celebrity, as reflected in P300 ...by the substantial positive correlation between P300 response to the ... See full document

11

Industry regulation, competition, and the dynamics of productivity growth: evidence from China’s iron and steel industry

Industry regulation, competition, and the dynamics of productivity growth: evidence from China’s iron and steel industry

... but the revealed mechanism of open competition provides an important reference for the analysis of market entry and exit for competitive industries and the evolution of ... See full document

26

Study on the Key Success Factors of the Operation of a Regional Military Logistic Food Material Center

Study on the Key Success Factors of the Operation of a Regional Military Logistic Food Material Center

... establish an integrated supply system of the military food material, the study was to discuss the key success factors of operation of the ... See full document

10

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