[PDF] Top 20 Exploring the role of Portuguese brands' actions on social media on consumer engagement

Exploring the role of Portuguese brands' actions on social media on consumer engagement

... with the launch of a new, limited edition, beer, followed by a video, revealed in the beginning of March, entitled “90 anos a fazer amigos” (90 years making ...friends). The video ... See full document

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Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example

... Despite the discrepancy between active user numbers per OBC, the user engagement (comments per user) in the online communities is ...(2014) on Consumer engagement with ... See full document

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Bond touch

... that the brand’s current target are women between the age of 18 and 24, which are ...reach the digital arena which is the new generation of consumers’ own “turf” (Taken Smith, ... See full document

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The effects of CSR associations on consumers’ perceptions towards global brands

... their actions have strong impacts in the ...aware of the influence that multinational companies have all over the world, not only on an economic dimension but also on a ... See full document

115

Building online content on offline moments: opportunities for brands in social media

... considered the instrument that stimulates interaction on social ...sharing the post, giving feedback via commenting or simply showing their affection by reacting to the post (Sabate, ... See full document

201

The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement

... appearance, social media platforms (SMP) have attracted large amounts of users, many of whom have merged these networks into their daily life (Boyd & Ellison, 2007), which in consequence ... See full document

6

Consumer engagement on social media: analysis of scales and its multiple role in a nomological network

... Consumer Engagement. Among the main scales developed and validated to measure consumer engagement, those of Dessart et ...as the most appropriate to be applied to this ... See full document

152

Effect of heat treatment parameters on the properties of low-alloy cast steel with microadditions of vanadium

... P1 0,26 1,22 0,38 0,02 0,02 0,96 0,15 0,19 0,07 0,016 0,03 P2 0,27 1,23 0,45 0,03 0,02 1,19 0,11 0,22 0,09 0,014 0,055 P4 0,21 1,13 0,39 0,03 0,02 0,91 0,11 0,18 0,09 0,015 0,035 To determine heat treatment effect ... See full document

4

Analysing consumer-brand engagement through appreciative listening on social network platforms

... was the chosen platform to carry out the review comments (Study 1), once it represents a solid social network which is used by many brands worldwide as a product disclosure tool, and as a mean ... See full document

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Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry

... mind the contribution of the individual parameters, it is necessary to begin by looking at the column of the significant values to see which of the independent ... See full document

251

Active engagement in the facebook brand pages of luxury hotels

... sort of classification or evaluation to what's being perceived; it is a shift between activities just user –to-content to user-to-user interactions, as it may either be a supportive behavior ...commenting ... See full document

118

Winning the Oil Lottery: The Impact of Natural Resource Extraction on Growth Tiago Cavalcanti Daniel Da Mata Frederik Toscani

... in the petroleum industry that the location of the producer well is chosen with the secondary well (injection well) in ...upon the state of the economy and ... See full document

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Media and Youths’ Political Engagement during the 2015 Nigerian General Election

... that the arrival of a new medium always heralds the displacement of existing ones because of time and resource ...resources on one medium reduces the chance of ... See full document

19

Climate Change Communication in Portugal

... possibility of successfully reducing the greenhouse ...at the height of media interest in 2007, it was suggested that this could be done by purchasing hybrid cars, which had become ... See full document

32

The studies of scale surface produced on outer diffusion layers

... out on a Bruker D8 Advance diffractometer using filtered radiation of cobalt anode tube ( λK α = 1,79Å) and Siemens D500 diffractometer producing monochromatic radiation of a tube with copper anode ( ... See full document

4

Identification of boundary heat flux on the continuous casting surface

... In the paper the numerical solution of the inverse problem consisting in the identification of the heat flux on the continuous casting surface is ... See full document

6

Emotions as proximal causes of word of mouth: a nonlinear approach

... was the stronger predictor of ...focusing on the role of this discrete emotion in the context of service encounters and/or ...in the field of mental ... See full document

42

Rev. bras. gest. neg. vol.18 número62

... one of the four main reasons why users participate in Facebook groups (Park, Kee, & Valenzuela, ...concern the informative content of the brand (De Vries et ...service. The ... See full document

25

Zoonoses and information of the public: the role of media, with special reference to Italy

... that the disease typically affects rural or poor communities are most ...in the regions of the ...present. On the contrary, the situation is quite different in the ... See full document

6

Effect of Annealing Time for Quenching CuAl7Fe5Ni5W2Si2 Bronze on the Microstructure and Mechanical Properties

... scale of temperature and time (Fig. 9) it is difficult to identify the characteristic changes of the sample temperature, respectively, during the annealing (stage T2 - isothermal ... See full document

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