[PDF] Top 20 How corporate social responsibility can influence brand equity
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How corporate social responsibility can influence brand equity
... low brand-cause fit (Hoeffler & Keller, ...high brand-cause fit, as this helps to reinforce existing ...their corporate ability (CA) in producing and marketing goods and services, but lacking CSR ... See full document
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Impact of CSR perceptions on workers’ innovative behaviour: exploring the social exchange process and the role of perceived external prestige
... show how organisational Corporate Social Responsibility (CSR) can influence workers’ attitudes, especially in terms of Innovative Behaviour ...the social exchange process ... See full document
25
A Responsabilidade Social e o Impacto na Brand Equity.
... the brand, since thinking about it until the influence it has on their buying decisions and how the brand values, has great importance in strategic marketing ...the social ... See full document
128
An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity
... good corporate reputation (CR) in business industry (Brammer & Millington, ...of corporate reputation integrated with a corporate responsibility perspective based on some reflections in ... See full document
6
MODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER- RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSIS
... the brand equity and ensures the corporate’s survival in the current competitive markets, we can understand how critical is the current study (Farzianpour et ...mix can affect the ... See full document
10
Effects of Corporate Social Responsibility on Brand Reputation and Brand Identification with Children
... positive influence on children through its values and personality (Chaves & Dutschke, ...cartoons can assume one important role, which is to attract children‟s attention to be aware of social and ... See full document
25
Corporate social responsibility initiatives influence customer awareness and empowerment
... organizations can increase stakeholders’ empowerment levels, consequently enhancing participation, one of the dimensions of consumer ...in social media and are demanding interactive ...that social ... See full document
5
Corporate social responsibility practices of pharmaceutical companies in China: a scale development & empirical study
... The ‘story line’ becomes apparent after the above processes are carried out: Many pharmaceutical companies in China are underperforming in terms of CSR, which has led to negative consequences both to the society and to ... See full document
180
Corporate social responsibility in islamic financial institutions
... There is a consonance of ideals and conception of the Islamic Banking system (and other IFIs) that is present in the four articles analysed and the literature addressed throughout the thesis. In all the four documents ... See full document
112
IMPACTO DO WEBSITE NO BRAND EQUITY DE UMA EMPRESA JOÃO LUÍS FERNANDES SIMÕES
... Assim, foi considerado que o Instagram tinha uma vantagem em relação às outras redes sociais pois, através dele, seria mais fácil atingir um público de uma faixa etária mais jovem e também por esta rede social se ... See full document
56
WORLD INSURANCE MARKET DEVELOPMENT UNDER DIGITALIZATION
... Keywords: social projects, corporate social responsibility, social investment, enterprise, priority areas in social investment, brewing industry.. BЮХХОЭТЧ ШП TКЫКЬ SСОЯМСОЧФШ NКЭТШЧКХ U[r] ... See full document
7
A Gonança Corporativa e o Corporate Social sob o prisma da Lei Anticorrupção Brasileira Carolina Araujo De Azevedo, José Eduardo Araujo de Azevedo Siqueira
... with how that company interacts with local markets, not how it conducts itself ...Harvard Corporate Social Responsibility Initiative to help inform the mandate of the UNSG’s Special ... See full document
35
How can store atmosphere be applied in Sonasol brand?
... Sprays are a range extension of New Shinny Generation that were created for a more modernize generation that want and desire everything more quick and simple. The concept of sprays is based on the small free time ... See full document
78
How can stimuli and emotions help increase brand advocacy
... states can be categorized into three main ones, pleasure, arousal and the third which also has a cognitive component relating to the sense of capacity and mastery of experience, ...the brand (Roschk, ... See full document
8
A Cross-Country Analysis of Northern and Southern European Job Seekers and Young Professionals A Project carried out on the Master in Management Program under the supervision of: Professor Joana Story
... significant influence on employer attractiveness in this ...not influence employer attractiveness, contradictory to the hypothesis ...variable can be explained by the ...variable can be ... See full document
27
T MK 14 11 André Oliveira
... o Brand Experience é composta por 12 ...o Brand Experience tem um impacto comportamental que influência a satisfação do consumidor e a lealdade directa e indirecta, através da personalidade da ...de ... See full document
99
Corporate governance in municipality-owned enterprises: a case study
... The research regarding the ownership structure has been done mostly empirically. Busta (2008) wrote a summary of some works about this topic. He discovered that ownership structure has no impact on firm value. However, ... See full document
71
CORPORATE SOCIAL RESPONSIBILITY FOR THE PSI 20 PORTUGUESE COMPANIES
... towards social responsibility relates to organizational changes and market driven by globalization and technological ...companies responsibility actions, employees feel more motivated when working ... See full document
9
Promoting Corporate Social Responsibility in Logistics throughout Horizontal Cooperation
... methods can be used, for example, to determine optimal stock levels (Sevastjanov and Dymova 2009) or to reduce transporta- tion costs (Tsao and Lu ...measures can be used in the objective function, which is ... See full document
15
ANALYZING CORPORATE SOCIAL RESPONSIBILITY REPORTING IN THE EUROPEAN UNION
... developments, Corporate Social Responsibility is becoming an increasingly important element on national and transnational policy ...business can contribute to restoring trust in the market in ... See full document
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