Top PDF Impact of colors on advertisement and packaging on buying behavior

Impact of colors on advertisement and packaging on buying behavior

Impact of colors on advertisement and packaging on buying behavior

Colors in ads and packaging and advertisements have strong impacts on consumers purchase decisions according to a number of researchers. Colors create brand identity and students could easily identify brands through colors scheming (Clayton, 2004). Colors indicate the style followed by a consumer who purchases that product. The results of the study done by North et al. (2003) indicated that style is the most essential trait of clothing to women when making buying decisions, and price is the second most important trait. This shows that style which includes color schemes, designs, and appearance of the product is a very important issue to be considered while planning for a new product. Red and green have different motivation level and behavioral impacts on individuals (Elliot et al., 2009). Today the ads are the things, which hold the young generation’s attention toward any new or preexisting product. Biehal et al. (1992) said that ads have the first and direct impact on brand image. White (2001) told that, dress colors show a person's personality and the way he/she looks. Colors tell the state of person’s response to life. Colors associated with a particular advertisement or brand will play important roles for the brand itself and thus increases the brand’s identification (Gorn et al., 1997). Colors play a vital role in the way we set our minds to an advertisement. No matter how the television has affected people around. The one who are more affected are the children through advertisements. Thus showing that children are affected the most through advertisements and children are motivated toward colors mostly. Dreze and Bell (2003) emphasized on the importance of product design to create a win-win scan-back trade contract, they need close bindings with retailers. It is also observed in daily life experiences that people prefer certain products just for the reason that they look awesome! It shows that product packaging is one of the reasons for its selection. Cox et al. (1997) were the people who studied and showed that eradicating product vulnerability through design and using some type of guarding mechanism to defend users from danger remain the favored technique of protecting product users. Studies done in (1968) by Twedt helps us realize that the consumer perception about the product varies with varying colors used in packaging of that product. Advertisement is an effective tool to communicate things like status, affection, care, fashion, etc., to urban and the rural markets (Aneja, 1996).
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Perceived retail crowding and anxiety: impact on shopping satisfaction and impulse buying

Perceived retail crowding and anxiety: impact on shopping satisfaction and impulse buying

Store environmental cues affect shoppers’ behaviors by means of cognition, emotion and physiological state arousal, without the consumer necessarily being aware of such influences. Cognitive responses involve attitudes, attributions, credibility, evaluation, loyalty, perceptions, store image (Mohan et al., 2013), satisfaction (Eroglu et al., 2005) and values (Eroglu et al., 2005b). Emotional responses can be positive or negative and to evaluate positive emotional responses, the Mehrabian and Russell (1974) PAD (Pleasure, Arousal and Dominance) model is often used, while Izard’s (1977) differential emotions model (10 emotions: 7 negative; 2 positive; 1 neutral) with its extensive negative emotions (e.g. sadness, anger, disgust) seems appealing to study consumers’ negative responses. At the behavioral level, consumers may activate adaptation strategies, approach-avoidance behavior, behavioral intentions, complaints, behavioral interactions, sales performance, shopping frequency, store patronage, time spent, purchase (Mohan et al., 2013) and impulse buying (e.g., Mattila and Wirtz, 2008).
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Portuguese online searching and buying behavior for personal lifestyle products and services

Portuguese online searching and buying behavior for personal lifestyle products and services

ground for the correlation tests that allowed to test the conceptual model hypothesis. All of the nine set hypothesis were validated allowing taking some interesting conclusions consistent with the literature review on the subject. As foreseen in the literature review, overall quality perception H1, buying experience H2, the site image H3 and personalization H4 all have a positive impact on Personal Lifestyle products and services customers’ satisfaction. This enhances the fact that being able to successfully managing the web sites’ elements is one of the main determinants in assuring customers’ satisfaction. The consequent hypothesis H5, H6, H7, H8 and H9 were also proven, allowing to reach some interesting conclusions. First that e- e-Satisfaction has a positive impact on the capacity to trust and online shop and to keep customers’ e-Loyalty. Second that trust plays a mediating role between e-Satisfaction and e- Loyalty and, finally that e-Loyalty positively influences e-WOM.
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The impact of green marketing practices on consumer buying decision

The impact of green marketing practices on consumer buying decision

CSR is the right approach as it stands for businesses and ethical behavior aligned together. On one hand, CSR focus on achieving great quality of products or services and also getting as much profitability as possible to businesses, however CSR stands where companies also have to develop a sustainable position when referring to individuals and society. It’s the association of several factors which focus on the satisfaction of customers’ needs at the most convenient places, in the fastest way, at a fair cost and at the same time emphasizing work satisfaction, human rights and fair business practices (DallaCosta 1998). Furthermore, CSR has an impact in several activities whereas it is in product manufacturing or marketing and advertising or even in selling practices, pricing and distribution. There are some benefits arising from the organization’s sustainable performance such as: increase customers’ loyalty and improve customers’ satisfaction emphasizing not only customers’ importance and connection to organization’s practices and also reducing the employees turnover retaining the most qualified and skilled ones (Oppenheim and Przasnyski 1999).
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Buying Behavior Of Organic Vegetables Product The Effects Of Perceptions Of Quality And Risk

Buying Behavior Of Organic Vegetables Product The Effects Of Perceptions Of Quality And Risk

the countries in Asia as Malaysia had more intentions of organic products from the customers in view of the importance of health on environmental issues (Saleki et al., 2012:99). This shows that attentions to organic products are already quite well received by the community. However, there needs to be studied perception of organic products in Indonesia, because Indonesia is a developing country which has a population density is quite high compared from Malaysia. And consumption of vegetable, especially organic vegetable products is still low in Indonesia (Amin, 2014:13), in particularly the province of West Java. An organic vegetable product offered by retail supermarket is assessed by consumers in both of sides, quality and risk. Price is a risk that should be accepted by consumers when buying organic vegetables. Hence, price of organic vegetables is more expensive than conventional vegetable products (Radman, 2005:263). Value of the risk products is very important for customer, which has an impact on consumer purchasing decisions (Yee et al., 2011:55). Nowadays consumers buy organic products is not as aware of the health and environmental effects but because of advised and habit of surroundings (Guido et al., 2010:99). In addition, not all consumers considered that by buying organic products, have been keeping or help conserve the environment (Arvola, 2008:449). It is alleged lack of consumer understanding of product quality organic vegetables. On last study it was discovered that the perceived quality is strong relationship with consumer purchasing decisions (Yee et al., 2011:55). Consumer’s had perception of organic products is because of quality and safety, in addition to some other benefits (Zanoli et al., 2012:70). Customer value of product influenced purchase decision of products (Shareef, 2008:105). Organic vegetable products have value in consumer where quality and satisfactions become value for consumers (Ying & Chiu, 2012:125). Higher value of consumer product quality of organic vegetables is more possibility to purchase decisions of organic vegetable products who offered in retail supermarkets. Based on previously phenomenon, this study examines the level of consumer perceptions of quality and risk in organic vegetables, as well as the impact on consumer purchasing decisions.
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Design Fabrication And Partial-Analysis Of A 2-Wheeler Prototype That Runs On Compressed Air

Design Fabrication And Partial-Analysis Of A 2-Wheeler Prototype That Runs On Compressed Air

conventional engine with a different source of power. Thus conventional moulds and manufacturing processes need not be modified to specifically suit our requirements and more importantly existing engines can be converted to run on compressed air. Our project mainly involves design and fabrication of specific parts necessary for the functioning of our vehicle that runs on compressedair [1] , which prior to these modifications would be running on petrol. Hence the project is titled ―Design and Fabrication of a 50cc two wheeler that runs on compressed air‖.
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Statistical Assessment of the Effect of Chemical Composition on Mechanical Properties of Hypereutectic AlSi17CuNiMg Silumin

Statistical Assessment of the Effect of Chemical Composition on Mechanical Properties of Hypereutectic AlSi17CuNiMg Silumin

The paper presents a statistical assessment of the effect of chemical composition on mechanical properties of hypereutectic AlSi17 silumin, which is expected to act as a counterpart of alloys used by automotive industry and aviation for casting of high-duty engine parts in West European countries and USA. The studies on the choice of chemical composition of silumins were preceded by analysis of the reference literature to state what effect some selected alloying elements and manufacturing technology may have on the mechanical properties (HB, R m and A 5 ) of these alloys. As alloying additives, Cu, Ni and Mg in proper combinations were used. The alloy after
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Identification of AG10 alloy’s mechanical properties on base of ATND method

Identification of AG10 alloy’s mechanical properties on base of ATND method

On temperature and voltage curves from ATND method one can observe thermal and voltage effects present on the curves in form of characteristic „peaks”. Values of temperature and voltage read outs for those characteristic points have become the base to taking up regression analysis aimed at obtaining mathematical dependencies, illustrating impact of change of those values on mechanical properties of alloys [5].

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Distributions of grain parameters on the surface of aircraft engine turbine blades

Distributions of grain parameters on the surface of aircraft engine turbine blades

In the quality assurance system for components cast using the lost wax method, the object of evaluation is the grain size on the surface of the casting. This paper describes a new method for evaluating the primary grain parameters on the surface of aircraft engine turbine blades. Effectiveness of the method has been tested on two macrostructures distinguished by a high degree of diversity in the grain size. The grounds for evaluating the grain parameters consist of geometric measurement of the turbine blade using a laser profilometer and of approximation of the measurement results using a polynomial of a proper degree. The so obtained analytical non-planar surface serves as a reference point for an assessment of the parameters of grains observed on the real blade surface of a variable curvature. The aspects subjected to evaluation included: the grain areas, shape and elongation coefficients of grains on a non-planar surface of the blade airfoil, using measurements taken on a perpendicular projection by means of a stereoscopic microscope and image analysis methods, and by making calculations using the Mathematica ® package.
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Influence of supply voltage frequency of induction coil on inoculation efficiency of pure aluminium structure

Influence of supply voltage frequency of induction coil on inoculation efficiency of pure aluminium structure

On the basis of conducted analysis of studies results was affirmed, that rotate electromagnetic field generated by induction coil fed with frequency of supply voltage larger than power network, influences on liquid metal in time of its solidification in mould, guarantees refinement of structure of pure Al without necessity of application of inoculants sort Ti and B. This method of inoculation is important, because Ti and B decrease the degree of purity and electrical conductivity of pure aluminium. Moreover Ti and B are reason of point cracks formation during rolling of ingots. This method of inoculation was been possible to apply in conditions of continuous casting because allows on producing of ingots from aluminium about purity 99,5% with structure without columnar crystals, which are unfavourable from point of view of usable properties.
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Evaluating the influence of selected parameters on sensitivity of a numerical model of solidification

Evaluating the influence of selected parameters on sensitivity of a numerical model of solidification

Sensitivity analysis was conducted each time for the model described in Section 3, for which it was assumed that the parameters vary in ranges given in Table 1. Table 2 lists parameters influence of which was not taken into consideration in sensitivity analysis. According to the fact that these parameters are connected with the phase change diagram, they cannot be changed freely and independently from one another. Additionally, in Table 2 physical parameters of the mould are included. Table 2.

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Implications of Globalization on Education

Implications of Globalization on Education

Classroom management is not an end in itself but indicative of teachers’ authority, inner strength, interpersonal relations and leadership role. A learning environment that seeks student cooperation and minimizes disciplinary problems would be achieved by teachers who have expertise in content and instructional strategies, who make wise decisions about time and space, who demonstrate an attitude of valuing and caring their students. Preventive classroom management can be effected by planning rules and procedures beforehand as well as developing accountability in students for their academic work and classroom behavior. Effective managers have intervention skills for dealing quickly with disruptive in direct and fair ways. The development of personality traits and cultivation of skills required for effective management is be achieved through theory, practice and effective monitoring.
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The influence of the arc plasma treatment on the structure and microhardness C120U carbon tool steel

The influence of the arc plasma treatment on the structure and microhardness C120U carbon tool steel

The material used in this study was C120U steel. Chemical composition of this steel is presented in Table 1. Specimens as cuboids about dimensions 7,5 x 30 x 30 mm were conventional hardened (temperature austenitization – 770 o C, quenching in oil) and tempered (in temperature 250 o C). Temperatures hardening and tempering were chosen on the basis EN ISO 4957:1999 norms to obtain a structure with a relatively high toughness. Remelting surface was carried out using gas tungsten arc welding method. The surface of the samples were remelted by means of
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How to improve satisfaction and  loyalty in Vistamar Hotel Spain

How to improve satisfaction and loyalty in Vistamar Hotel Spain

Hotels use a variety of tools to get and direct customer satisfaction and behavioral intentions. The tools may involve leaving comment cards in the rooms, using service recovery techniques to direct to local service deficiency, issuing post-departure guest satisfaction reviews, and proposing continuous scales for the problems which could not be solved locally. Even if hotels attempt to get and improve customer satisfaction, sometimes guests are not interested in sharing their experiences and present feedback to hotels. Previous studies show that the most of the customers don't show reactions to the dissatisfactory service that they receive and are reluctant to complain to the service provider (Ekiz & Au, 2011; Ekiz, Khoo-Lattimore, & Memarzadeh, 2012). Such unwillingness to complain and presenting feedback to hotels may decrease the chance of doing service recovery and develop the service level in hotels. Todays it's easier for customers to share their experience through review websites, blogs, social media, Facebook and other online networks. The abundance of customer reviews posted on the Internet is available not only to hotel managers but also to other consumers who may base their purchasing decisions on the information provided online (Dickinger & Mazanec, 2008). An emerging dependence on the Internet as the source of information for decision-making about tourism products strengthens the need for more research in the electronic reviews area (Sparks & Browning, 2011). It's necessary for hotel managers to use guest review comments to make a better understanding their guests and improving hotel performance.
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From colors to inexistent colors: a reflection on electronic spectra and chromatic effects.

From colors to inexistent colors: a reflection on electronic spectra and chromatic effects.

FROM COLORS TO INEXISTENT COLORS: A REFLECTION ON ELECTRONIC SPECTRA AND CHROMATIC EFFECTS. Inexistent colors have been the inspiring theme of investigation by Israel Pedrosa, a Brazilian artist, who has devoted his life to creative painting, exploiting the chemical and physical effects associated with light, especially those generated in the light refraction domain. In this article, by focusing on the electronic spectra of phthalocyanines and gold nanoparticles, we discuss how such effects can influence the spectroscopic measurements, leading to inexistent bands and transitions.
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Operating characteristics of turbine mixers based on the analysis of power demand of the mixer’s drive

Operating characteristics of turbine mixers based on the analysis of power demand of the mixer’s drive

Power demand of a mixing system in a roller mixer is shown in Fig 1. During the mixing cycle the power demand increases with an increase in the surface area of grains covered with clay-water slurry, accompanied by an increase in the sand mix resistance. The mixing cycle involves: I- idle run, II- charging of mix components; III- homogenisation; IV- water dosing; V- mixing of wet mix, VI- emptying the mixer.

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The impact of past hyperinflation on current household investment behavior

The impact of past hyperinflation on current household investment behavior

In addition, studies regarding gender differences find that there are significant distinction in behavior between men and women when it comes to financial issues. Barber & Odean (2001) with a sample of 35,000 households and analyzing common stock investment conclude that, due to overconfidence, men trade more than women, which affect their return performance. Jianakoplos & Bernasek (1998) using US sample data find that women hold less risky assets than men. They conclude that is because single women are more risk averse when dealing with financial decision-making than single men. Charness & Gneezy (2012) analyze a pool of 15 sets of experiments that use the same investment game and find that women invest less due to more risk aversion. Therefore, it is to expect that women react more conservatively to negative past information. However, from a psychological and sociological point of view there is a big discussion, with mixed results, about which gender is more vulnerable to negative information (see Kessler & McLeod, 1984; McRae, Ochsner, Mauss, Gabrieli, & Gross, 2008). Based on these findings we test the following hypothesis:
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Effect of heat treatment parameters on the properties of low-alloy cast steel with microadditions of vanadium

Effect of heat treatment parameters on the properties of low-alloy cast steel with microadditions of vanadium

This article examines the effect of prolonged time of holding at the temperature of 620 0 C on the processes of secondary phase precipitation and mechanical properties of low-alloy cast steel with an addition of vanadium subjected to two variants of heat treatment, i.e. U:1150 0 C+H:950 0 C+O:620 0 C and H:950 0 C+O:620 0 C. To determine an impact of the applied heat treatment operations, testing of mechanical properties and microstructural examinations of the cast steel with 0,21 and 0,27%C were carried out.
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The impact of in-store activations (communication) in the consumer's emotions

The impact of in-store activations (communication) in the consumer's emotions

Emotions play an important role in activations effectiveness through feelings elicited at the point of contact with the product/brand, having a significant impact on formation of consumer in-store behavior, satisfaction and loyalty. Such an understanding, by brand managers, can provide a context for building favorable emotion-focused brand associations with marketing and communication tools, facilitating the experience of these emotions (Stayman, Alden, & Smith, 1992). For this, retailers are increasingly using environment elements in order to generate specific desired emotions in customers as well as maximizing its impact on their behavior (Andreu et al., 2006). In summary, the theory of emotional appraisal is appropriate for investigation of environment –person relationship, once it allows the identification of relevant aspects/essential characteristics of the environment as assumptions that lead to particular type of emotional reaction. Up Partner, with this activation, f ound a way to reach Sport Zone’s potential customers and to move others perceptions, by creating and engage them in a real emotional environment. Of course they had to communicate the best prices and quality of the products it sells in order to call the attention of the greatest number possible of people desired to reach, but this fitness campaign isn’t meant to be measured in terms of sales made. Instead, it should be viewed as a way to generate awareness and visibility for Sport Zone through cultivating real life engagement experiences with the target consumer. The brand may not cover 100% of the public to whom they are addressed, as there are much focused people and very rational, but a large majority, even if it doesn’t
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The Influence of Small Amounts of Aluminium on the Spheroidization of Cast Iron with Cerium Mischmetal

The Influence of Small Amounts of Aluminium on the Spheroidization of Cast Iron with Cerium Mischmetal

Molten charge cast iron, after being overheated up to 1400°C, was treated with aluminium introduced beneath the metal mirror. The melt was heated again up to 1360- 1380°C, then cerium mischmetal was added, and the roasted ferrosilicon was introduced five minutes later. The quantities of cerium mischmetal and ferrosilicon were equal to 0.11% and 1.29% of the achieved cast iron mass. Such quantities had been found optimal in the case of spheroidization process of low-aluminium cast iron containing about 3% Al [14]. Five minutes after the graphitizing modification with ferrosilicon, sand moulds were poured with molten metal directly from the crucible. The specimens were cast in the shape of truncated cones, their average diameter (measured halfway along their test parts) being equal to 20 mm.
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