[PDF] Top 20 INCORPORATING MARKET ORIENTATION IN HIGHER EDUCATION INSTITUTIONS

... of market orientation applied in the context of higher ...place in this sector, a strong willingness of universities to adopt marketing concepts can be ...marketing in ... See full document

... these institutions and from the fact that it encompasses different actors, namely the State, students, families, the market and society in ...out in an environment of scarce resources and ... See full document

... on higher education are putting a big responsibility on governance and management at the institutional level (van Vught, ...management in the steering of the universities ...‘external ... See full document

... Marketing Orientation (Lings & Greenley, 2005) questionnaire was used to assess internal ...resulted in a 42-item tool, scored in a seven-point Likert scale anchored in strongly disagree ... See full document

... quality education has changed significantly over the ...of education in universities has made legislative ...ministry. In this context, correct information to all stakeholders and ... See full document

... environment in which individuals operate. In this sense, entrepreneurs’ ability to succeed based on their own skills and abilities is moderated by the context in which they ...operate. In ... See full document

... embedded in the employees of the ...industry in order to remain com- petitive, while advanced knowledge is defined as knowledge possessed by the knowledge ...think in a dynamic way in order to ... See full document

... Integral to New Public Management principles has been the introduction of new forms and mechanisms of evaluation and control. Audits, quality assessments, inspections, reviews, monitoring and benchmarking have become ... See full document

... shown in the past ...address in this work, is how competitiveness affects ...– institutions, infrastructures, macroeconomic environment, health and primary education, higher ... See full document

... introduced in this ...changes in the labor market are some of the most important responsible factors, and the fact is that there has been a decrease in the number of students applying to ... See full document

... graduates, higher education institutions and businesses and professional ...inherent in marketing higher education (Table 4), the Portuguese market and Master Program ... See full document

... development in universities and means to ensure the growth of competitiveness of the economic agents from the industrial environment is an activity very little present in the portfolio of activities with ... See full document

... involved in the collaborative process, and 4) Governance, that is, the orientation and support given to professionals as they implement innovations related to interprofessional and interorganizational ... See full document

... marketing in the educational marketing particular analyzed approaches to the content of the concept «e-mail-marketing", determines the essence his nature and benefits of other means of ...to market and ... See full document

... Behaviour in itself, which is dependent on the skills, abilities to act (energy) and psychological arousal level of the individual; (5) Obtaining results, whether performance outcomes (such as quality and quantity ... See full document

... Scimago Institutions Rankings - SIR world report 2012: Global Ranking, so we used the program to extract e-mails from the HEI listed in the ...ranking. In many cases, the extraction was not possible, ... See full document

... of higher education, private fee-paying centers, and ...Learning in higher education, private fee-paying cen- ters and NGOs lies in certification and types of programs ...adult ... See full document

... involved in the construction or deconstruction of situations, perceptions and expectations” (SOBRAL and GIMBA, 2012, ...actions in order to achieve the strategic goals of the organization (BPEP, ... See full document

... In the article investigated the role of the rating system in the educational process of higher education and the problems of its use. Certain basic principles for the implementation of ... See full document

... first higher education institutions to use ISO 9001 standard have had difficulties at the level of defining key terms, such as customer, product/service, organization, and supplier, and at the level ... See full document