[PDF] Top 20 Portugal's nation brand image: Portuguese and Canadian comparisons
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Portugal's nation brand image: Portuguese and Canadian comparisons
... of nation branding is a relatively new subject and an emerging area of ...globalization and the resulting competition among countries within a mass-mediated marketplace have caused nations to be ... See full document
139
History, Nation and Politics: the Middle Ages in Modern Portugal (1890-1947)
... conservative and counter-revolutionary view of the medieval period, which simultaneously influenced and was influenced by the current political ...methods and perspectives on history brought from ... See full document
476
Self-image congruence and brand preference: analysis by product usage role and level of country development
... assumed and successfully proved self-image congruity to have a positive impact on product/brand choice, purchase intentions, and brand ...(actual and ideal) and their ... See full document
76
Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationals
... of Portugal abroad is the fact that the country lacks global brands or the fact that few Portuguese brands are known ...valuable Portuguese brands in 2011 was composed by EDP, PT, Pingo Doce, Caixa ... See full document
110
A CSR communication strategy for Continente: improving brand image and reinforcing local community bonds
... online and Continente drive; non-food related services 20 ; and publications such as “Continente Magazine ” 21 , reflecting the company’s vision of being close to its ...Continente and other non-food ... See full document
92
Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention
... a brand leads to differences in processed information and brand evaluation (Alba & Hutchinson, 1987), since the more familiar it is, more easily memory is accessed (Lafferty ...most ... See full document
25
The identity and image of public relations in Portugal
... ciar com os diferentes grupos de públicos. Esta visão está patente na obra Rethinking Public Relations (2006) de Kevin Moloney, onde as relações públicas são enten- didas como um processo persuasivo dedicado à criação de ... See full document
6
The Portuguese sigillographic heritage S
... in Portugal on medieval and modern ...coherent and organised corpus all Portuguese seals - a task that was never un- ...seals and embrace other groups at a later ...agreement and ... See full document
15
Brand sensuality and consumer-based brand equity
... stores and entertainment places across Europe and I got intrigued about the role of human senses on shopper ...published and I read it with the enthusiasm of a practitioner seduced by a more hedonic ... See full document
149
The Brand Personality of the Portuguese Retail Sector Validating Aaker’s brand personality scale
... 3 and 4 represent a smaller number of traits within them when compared to factor 1, it is not convenient to separate them into facets, determining only on facet for each one, being the nomenclature as the item’s ... See full document
71
FREE TRADE AND NATION STATES
... monetary and trade orders, and its immense political consequences as experienced in the inter-war period, a degree of multilateral co-operation was sought (see, for example, Article XVI of the GATT, which ... See full document
17
Consumer emotions, perceived image and behavioral intentions toward Portuguese gastronomy
... event and it can take a new significance and meaning (Hall et ...food and drink experiences are proposed not only because they significantly contribute to travel motivation and behavior but ... See full document
80
Bondex, a successful brand in the portuguese wood care market
... store and ask for CIN’s products for wood ...CIN and that CIN is investing a lot in the communication of Woodtec and Woodtec materials such as ...territory and taking some space from ...young ... See full document
96
Aubrey Bell and Portugal of the Portuguese (1915)
... wing and the High Church faction of the Anglican Church), who commented on the national political situation at the time or even travelled to Portugal as part of a mission organised by the British Protest ... See full document
20
The image of Agriculture in Portugal
... Como podemos verificar no mapa 2, existe uma grande densidade de pontos sobre as associações dificuldades, velhice e desgraça. Esta mancha de pontos indica-nos de uma forma rápida e simples que a imagem da Agricultura em ... See full document
22
READING AUTOBIOGRAPHIES AND (RE)IMAGINING THE NATION
... writing and the nation converge as stories either independent of or complementary to each ...a nation, there is a ...Indian nation or Bharat Varsha is described in Raja Rao’s ...the ... See full document
17
The canadian health system and its financing
... strategies, and implementation and strengthen- ing of community health care ...AIDS, and other diseases. These care facilities, with very limited staffing and resources, base their oper- ... See full document
6
Image Classification and Optimized Image Reproduction
... Engineering fromthe same Institute in 1981 and 1990respectively. He worked as an ElectronicsEngineer in Indian Defense Forces for 24Years where he wasinvolved in teaching,research and project magement of ... See full document
5
The impact of event sponsorship on children’s brand image and purchase intentions: the mediator effects of product involvement and brand familiarity
... time and process thought on a relatively abstract way (Piaget and Inhelder, ...Valkenburg and Cantor (2001), it is also in this age that children become more concerned about the opinion of their ... See full document
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