[PDF] Top 20 The role of loyalty in private label consumer based brand equity
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The role of loyalty in private label consumer based brand equity
... among the first to cover the topic of private label-based brand equity ...creation. The works of Girard, Trapp, Pinar, Gulsoy and Boyt (2017) and ... See full document
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Approaches that affect consumer-based brand equity
... to brand communication to consumers, such as advertisements in magazines, newspapers, TV, billboards, sent from phone messages, promotional events, and marketing ...Studies in different sectors and ... See full document
17
Analyzing consumer-based brand equity on Facebook: the impact of brand gender
... confirm the advantages of a clear gender positioning (Grohman, 2009; Lieven et al, 2014), however in this study the effects of brand gender positioning are analyzed in ... See full document
7
The factors that influence the decision of Portuguese Buyers regarding which brand of milk (national brand or private label) to buy in super and hypermarkets
... from the hypotheses and type of brand consumed: All the initial hypotheses were validated from the ...with the type of brand consumed. The distribution ... See full document
109
Consumer drivers of private label purchase intent and the mediating role of perceived purchase risk : an analysis on beauty and personal care categories
... Within the Beauty and Personal Care industry there are categories where the penetration of name brands is very high and there is still a lot of work needed in order to defeat these ... See full document
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Linking retailer and private label brand equity: conceptual framework & proposed scales
... retailer’s brand equity, with reciprocal benefits: i) PL can be an opportunity to increase consumers’ loyalty to retailers if it provides clear functional and emotional benefits to their consumers; ... See full document
6
How can private label brand investment affect consumers?: the case study of Leroy Merlin
... Furthermore, the assets and liabilities in which the brand is based vary within the context and they can be grouped in five different categories: brand ... See full document
80
Country brand equity: The role of image and reputation
... by the individual consumer” (p. 594). Their model is based on Yoo and Donthu’s (2001) brand equity scale, in which a CBE scale is developed joining the (home) CI and ... See full document
24
Price promotions based strategy : is brand equity created?
... behavior in a more objective way. Question 1.1 was essential to evaluate if the respondent was the person usually responsible for grocery shopping within the household with only two options ... See full document
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Brand sensuality and consumer-based brand equity
... ways of building strong brands in highly competitive ...about the role of human senses on shopper experiences. In 2005, the book “Brand Sense”, authored by Martin ... See full document
149
Do Private Labels Build Retailer Brand Equity? An Empirical Approach
... chain of stores. These brands have critical importance in fast moving consumer goods (FMCG) markets, increasing competition among retailers and with national brands, in low quality generics, ... See full document
7
Perceptual and behavioural dimensions : measuring brand equity consumer based
... follow the assumption of Anderson and Gerbing (1982) that the modelling of structural equations must be done through two conceptually distinct models: factor analysis or confirmatory ... See full document
13
Managing Consumer-Based Brand Equity in Higher Education
... focus of this research is to determine the applicability of existing the- ory on customer-based brand equity to ...he. The nature of the research is ... See full document
16
The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
... Brand equity can be considered to be the difference between overall brand preference and multi-attributed preference based on objectively measured attribute levels 43 and as an overall ... See full document
20
Toward convergence? The Brazilian stock market concentration and the role of private equity in its diversification
... at the industries we can see a more dramatic swift. For example, the Information Services dropped from 48% to 7% (due to privatizations and several take private offers afterwards) and Financial ... See full document
12
The role of word-of-mouth and celebrity endorsement in online consumer-brand relationship: the context of Instagram
... on the Internet (Kozinets, de Valck, Wojnicki, & Wilner, 2010). In addition, consumers increasingly rely on social networks to acquire information about brands they do not know very well (Naylor, ... See full document
11
CUSTOMER-BASED BRAND EQUITY DA MARCA COLOURS CLUB
... Os objetivos deste trabalho estavam totalmente ligados à essa forma de se mensurar o valor da marca que é o customer-based brand equity, ou CBBE. Era necessário saber como é a percepção da marca, ... See full document
66
Private equity in Germany
... from the fact that private equity funds face a finite period in which they need to invest their ...on the capital invested, an agency conflict between GPs and limited partners (LPs) ... See full document
27
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
... levels of perceived quality ...highlighted the favourable influence of individuals' positive attitudes towards advertisements on brand equity ...on the advertising strategy and ... See full document
31
Private label brand success : focus on cosmetics and personal care retailing in Bulgaria
... The private labels´ positive development took place primarily in the Western word, particularly in Western Europe (Nielsen, ...2014). In a survey carried out by Nielsen in ... See full document
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