[PDF] Top 20 THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
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THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... focuses on the fashion industry because it encompasses the evaluation of the three self-reinforcing elements through the purchase of products with multiple designs and ... See full document
9
The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement
... provide consumer insights. To undertake this research, we choose to focus on Kérastase, a luxury haircare brand from L’Oreal ...analyze the cultural differences, we decide to consider four ... See full document
6
Line extension influence on brand image: a study on the alcoholic beverage market in Brazil
... called the ‘brand image ...between brand identity and brand image, and argued that there needs to be a clear distinction about the ...defined brand identity as a set of ... See full document
105
THE MODERATING EFFECT OF REQUIREMENT TO THE UNIQUENESS IN THE EFFECT OF BRAND AUTHENTICITY ON BRAND LOVE IN HOSPITALITY INDUSTRY
... in consumer-brand relations has become an essential issue for many companies looking for survival and earning continuous profit through the customer (Sarkar & Sreejsh, ...2014). The reason ... See full document
17
Brand love & the ideal self: an investigation into anthropomorphic function in brand love relationships
... section the action of this anthropomorphism in brands, put forward by (Aaker and Fournier, 1995; Aaker 1997) is very important in setting up the theoretical framework around the concepts that ... See full document
70
Building online content on offline moments: opportunities for brands in social media
... nurture relationships between the brand and the consumer in ways one-way advertising cannot (Blattberg & Deighton, ...at the time it is most likely wanted by the ... See full document
201
Managing Consumer-Based Brand Equity in Higher Education
... set of assets such as name awareness, loyal customers, perceived quality, and associations that are linked to the brand and add equity to the product or service being ...(1993), on ... See full document
16
Luxury values as drivers for affective commitment: the case of luxury car tribes
... community of self-selected individuals formed on the basis of an emotional attachment to a product or a ...brand. Brand tribalism is derived from the concept of ... See full document
13
Approaches that affect consumer-based brand equity
... price of the product or service is a factor capable of generating a set of associations in the mind of the individual, positive or ...that the higher the ... See full document
17
In-School CSR and its impact on Brand Image, Brand Identification and Brand Reputation: the moderator effect of Brand Familiarity, Product Involvement and Cause- Brand Fit
... moderator of CSR’s impact on product and company evaluations (Zhou et ...use of the accessibility-diagnosticity framework (Feldman and Lynch,1988), the author’s argument was that ... See full document
30
Effects of Brand on Consumer Preferences: A study in Turkmenistan
... problem: the increased uncertainty about various products ...in the consumer decision ...2015). The study of consumer's behavior and the attempt to model the ... See full document
12
How corporate social responsibility can influence brand equity
... have the standards needed to be a corporation with social responsibility, that is, organizational governance, consumer issues (fulfilling expectations, good service and empathy), fair operational practices ... See full document
28
Essays on consumer brand engagement
... separate the data into different ...by the levels of model fit and their Δχ², as well as construct validity parameters on this unconstrained ...comparison of factor loadings and path ... See full document
151
Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
... Deloitte, Brand finance, Forbes, Football finance, Interbrand) that on a yearly basis present the results achieved by each football club in terms of their brand ...to the report ... See full document
386
Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
... develop relationships with brands similarly to the way they connect with other people in social and interpersonal ...to the rise of academic theoretical models and concepts in ... See full document
311
A Corporate Communication Analysis of a Long-Standing Turkish Brand: Is Türkiye ̇Is ̧bank a Heritage Brand?
... On the other hand, the emergence of the heritage brand concept as a distinct brand category points out that some long-standing brands use heritage not only ... See full document
19
Visual Merchandising Influence on Fashion Brands’ Equity – Consumer Perspective Vera Lúcia Madeira da Piedade, 2508
... to the customers’ five senses (Park, Jeon, & Sullivan, 2015). Of the five senses, several authors emphasize the olfactory sense as the strongest one to have an effect ... See full document
29
The impact of gender differences on consumer-brand relationships
... spreading the questionnaire the piloting research was conducted in order to make sure that all the parts of the questionnaire will be fully understood by the respondents and ... See full document
156
The determinants of customers’ trust and perceptions in the fast food industry
... around the world with more growing every day. The need of people, their lifestyle, the culture, the work status, and the socio - economic changes are some of the ... See full document
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