Conforme já foi falado anteriormente, este estudo possui limitações, bem como lacunas de oportunidades para o desenvolvimento de novas pesquisas relacionados ao tema. O primeiro tópico a ser destacado como limitação é a desconsideração das variáveis presentes no modelo original de Kumar e Petersen (2012), a saber Oferta e Mudança de Preço, pois a base de dados obtida junto à Flexsul não disponibilizava estas informações. O segundo ponto a ser levado em consideração foi a impossibilidade de utilizar os valores de output do modelo de duração da segunda vida como variável dependente no modelo de estimação do SCLV, devido ao diferente tamanho das amostras.
Quanto a oportunidades para novos estudos, abrem-se diversos caminhos. Testar este modelo em novas configurações e segmentos do B2B parece uma possibilidade interessante,
principalmente em cenários não contratuais e de comportamento always a share (devido à elevada complexidade de previsão), permitindo a inclusão e o teste de novas variáveis explicativas ou formas de computar o SCLV. Quanto às variáveis, indica-se o teste de novos custos de reaquisição que sejam coerentes com o modelo de negócio da empresa testada; no presente estudo, utilizou-se o custo médio de visitas, embora outras empresas e segmentos de negócios possam vir a utilizar outros meios: mídias sociais, e-mail, telemarketing e eventos.
Pode-se citar também a possibilidade de testar o modelo em duas ou mais empresas diferentes (de mesmo segmento ou, até mesmo de segmentos diferentes), comparando o comportamento das variáveis e os resultados obtidos. Além disso, identificar o motivo da deserção dos clientes e incluir no modelo pode ser uma adição interessante a ser testada, que não foi realizada neste estudo devido à inexistência destas informações na empresa e em suas bases de dados.
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