Pesquisa futura

Para o futuro e depois de implementado o novo modelo de negócio, penso que seria interessante realizar uma análise estratégica com base na estratégia do oceano azul, referida anteriormente, de forma a melhor analisar o modelo de negócio proposto, bem como definir uma estratégia de comunicação online para a marca Mister Mister.

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Anexos

Anexo A

Anexo B

Anexo C

Anexo D

Anexo E

Descrição das Atividades Desenvolvidas

_{Atividades desenvolvidas}

Fevereiro

 Análise do background da marca;

 Identificação dos seus principais problemas;  Identificação das oportunidades.

Março

 Reflexão sobre o propósito da marca;  Definição do público-alvo;

 Personas;  Benchmarking;

 Criação de estratégias para os canais

Abril

 Produção de conteúdos e respetiva publicação dos mesmos, de forma a alimentar a plataforma editorial bem como os restantes canais;

 Clarificação do conceito de Modelo de Negócio;  Evolução no tempo do conceito de modelo de negócio;

 Compreensão do funcionamento do método Business Model Canvas;

Maio

 Elaboração da tela do Business Model Canvas do Mr. Mister;  Analise SWOT;