BrazJOtorhinolaryngol.2014;80(4):273---274
Brazilian
Journal
of
OTORHINOLARYNGOLOGY
www.bjorl.org
EDITORIAL
ABORL-CCF
and
disease
prevention
campaigns
夽
A
ABORL-CCF
e
as
campanhas
de
prevenc
¸ão
de
doenc
¸as
The scope of the term ‘‘campaign’’ involves very differ-entareasanddomainsofhumanactivity,includingmilitary, political,religious,advertising,andhealth,amongothers. Agooddefinitionofthistermreferstothe‘‘sumofefforts madetoachieveacertaingoal’’,andthisaimshouldalways permeatethistypeofactivity;itshouldbeexpandedonly inthe numericalaspecttobeattained(objectives)andit shouldbeadequate for atargetaudience anda periodof time.
Thus,inordertoachievethesegoals(directobjectives), firstandforemostitisnecessarytoidentifyaproblemand theneed toaddress it,bearingthepossible consequences of thisactivity is generallydirectedtowardsthe informa-tive/ educative/ preventive/ early detection direction or theinterventionist/curativedirectionwhicharesometimes inseparablefromhealthpromotionandprotection.
Thenecessityofsuchdirectionsundergoesseveral influ-ences,andisprimarilyassociatedwithgenetic,cultural,and socioeconomic factorsof a given population. Thus, aless informedpopulation requires campaignswith an informa-tional/educational/prevention/early detection focus and, the greater the difficulty of having regular access to the health system, the greater the need for campaigns with interventionist/curativefocus.InBrazil,bothsituationsare stronglypresent; in ordertoaddress them, itis obviously necessary tocombinepublicandprivate efforts.The lack orinadequacy ofinformation, inadditiontohinderingthe prevention and early detection of diseases, also burdens thedeficient, ill-equipped, andpolitically(ab)used public healthsystem.
TheBrazilianAssociationofOtorhinolaryngology (ABORL-CCF), as a private entity officially founded in 1978, has relevantlyfulfilleditsroleinthispublic---privatepair,having pioneered several educational campaigns the Voice Cam-paign (Campanha da Voz), the Hearing Health Campaign
夽
Please citethisarticle as:HuebMM.ABORL-CCF and disease preventioncampaigns.BrazJOtorhinolaryngol.2014;80:273---4.
(CampanhadaSaúde Auditiva), the Breathe through your Nose and Live Better Campaign (Campanha Respire pelo Narize VivaMelhor),the Otorhinolaryngology[ORL]Trails Campaign(CampanhaCaminhosdaORL),inobvious agree-mentwiththreeofitsprimaryobjectives,whichare:
1. Topromoteeducationalcampaignsandtobearelevant actorintheorganizationofotorhinolaryngological ser-vicesandcampaigns;
2. Tocollaboratewithpublicauthoritiesandother institu-tionsinmedical-socialandeducationalissuesrelatedto thespecialty;
3. To analyzeissuesrelevanttoitspurposes, establishing thepositionofABORL-CCFregardingsuchissues.
In addition, the extrapolation of indirect objec-tives/resultsisrelated tothreeothersprimaryobjectives ofourassociation,whichare:
1. To promote the teaching and research in ORL in its different sectors, such as otology; neurotology; pediatric ORL; occupational ORL; snoring and sleep apnea; rhinology; bucco-pharyngeal diseases in ORL; traumatology-orthodontic;aestheticandreconstructive surgeryofface,head,neckandbaseoftheskull; otoneu-rosurgery; microsurgery;allergy; phoniatric diagnosis; endoscopy;andothersectorsthatmaybeincorporated intoORLandbroadenitshorizons;
2. To bring together Brazilian otorhinolaryngologistsand stimulatetheirculturalandsocialrelationships;
3. Todefendtheprofessionalinterestsofitsmembers.
Thus, in addition to the fact that promoting health campaigns is in the DNA of ABORL-CCF, the indi-rect results of these campaigns go beyond the infor-mational/educational/prevention/early detection scopes, supporting and motivating our specialty and positively promotingourworkandourassociation.Moreover,by stimu-latinginformationandeducation,ABORL-CCFcancontribute
http://dx.doi.org/10.1016/j.bjorl.2014.05.017
274 EDITORIAL
tobetterculturalawarenessandhealth ofthepopulation, which becomes an active partner in the search (and in demandingpublicorgans)forautopiandefinitionofhealth asacompletephysical,mental,andsocialwell-being.
ABORL-CCF,asaparticipantin thissearch, isthe ideal partnerofpublicagenciesandprivateentitiestoactinthe ORLscenario,andshould activelyseek thesepartnerships andbeheardamongthesegroups.Theobjectiveobservation ofthereality of professionalotorhinolaryngological distri-butioninBrazil(ORLCensus2012)andepidemiologicaldata (2012EpidemiologyProject),associatedwiththestrengthof ourorganizationandourcampaigns,forgesan‘‘introductory letter’’ofutmostimportance,whichshouldbepersistently used by our managers in an effort to pursue these part-nershipsandtargetthesenecessaryinterventional/curative campaigns.
The possibility of a global attention to otorhinolaryn-gological health will certainly raise theinterest of public fundingandprivatesponsorshipfortheseactivities, estab-lishing factors that will determine the supervision and tendenciesof public(e.g.,publichealthpolicies),private (e.g.,pharmaceuticalresearchandmarketingtrends), pro-fessionals(e.g.,primary,secondaryandtertiarycare),and educational/researchactivities(e.g.,studyingandteaching aboutdiseases).
In thissense, and observing thatalmost 80% of Brazil-ian otorhinolaryngologists areassociated toABORL-CCF, a
source of informationof great scopeand significance can be envisioned;our futureadministrations areadvised not tospareanyeffortin creatingaprojectof informaticsto assistinthemergingofthisinformationtoourassociation. Asmallexampleofthiscanbeobservedthroughtheanalysis ofdiagnosticdatamadebyotorhinolaryngologistsin approx-imately20,000patientsnationwide(EpidemiologicalProject 2012), where theICD of allergicrhinopathy predominates (11%oftotal),followedbyseptaldeformity(9%),cerumen (9%),allergicandvasomotorrhinopathy(6%),andadenoid andtonsilhypertrophy(6%).
Thissample demonstratestheimportanceofthis infor-mation and the need to perpetuate these consultations, which will certainly collaborate to a greater understand-ingoftheprevalence ofotorhinolaryngologicaldiseases in Brazil,assistingintheguidingofcampaignsanddefinitively collaborating for a better healthcare for our popula-tion.
Conflicts
of
interest
Theauthordeclaresnoconflictsofinterest.
MarceloM.Hueb
