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© RAE | São Paulo | V. 53 | n. 6 | nov-dez 2013 ISSN 0034-7590

RAE-Revista de Administração de Empresas | FGV-EAESP

EDITORIAL

T

he RAE internationalization process continues to move forward consistently. After launching a trilingual sub-mission system, in 2009, we received some articles from abroad. Prior to that, authors had to know Portu-guese in order to publish in RAE. In 2010, the situation was not much diferent; however, a few spontaneous submissions from Latin American and Iberian countries indicated we had room to expand our visibility beyond Brazil’s borders, where we contin-ued to have strong prestige, mainly due to the improvements obtained in evaluation periods.

In 2011, we celebrated 7% of foreign submissions. This number grew signiicantly in 2012, reaching 15% in that year. This igure seemed to be driven in the second semester by RAE being listed, for the irst time, among journals with an impact factor on the Journal Citations Report (JCR). It was clear that we had achieved an important advance, but we had to articulate ac-tions that would permit the consolidation of this international-ization process. We then announced calls for papers coordinat-ed by committees compriscoordinat-ed of international researchers, who took it upon themselves to promote RAE in their networks out-side the country.

2013 has yet to end; therefore, we do not have yet all the inal numbers for the year. However, until September, they indi-cate a consolidation of the level of international submissions. Although the journal is still for the most part Brazilian, RAE is clearly becoming an alternative for publication by authors from other countries. This contributes towards increasing the visibil-ity of their works in Brazil while increasing the exposure of Bra-zilian studies abroad.

To deal with this new reality, RAE had to invest in its ca-pacity to meet new demands and, currently, our team communi-cates with authors in their native languages. We have a trilingual website (Portuguese, English and Spanish) since August 2013, which has been improved continuously. We have also make grammar revision in our reviews in English and Spanish, mak-ing suggestions for improvements in evaluated papers clearer to authors who communicate exclusively in these languages

However, we have a long way to go. The next important step is to renew our scientiic committee in order to include a

bigger number of representatives from countries that have been growing their participation in RAE’s internationalization pro-cess. It is a careful and necessarily organic movement, since it is not suicient to include names on the list, but rather to seek partners who understand our project and help strengthen it even more over the next two years.

In this issue of RAE, we publish ive articles presented at the Latin American Retail Congress (CLAV-2012) promoted by the Center of Excellence in Retail (GVcev) at FGV-EAESP. The arti-cle “Retail: challenges and opportunities in emerging markets,” written by the organizers of the CLAV/RAE Forum, draw relec-tions on the evolution and perspectives for studies in the area while presenting the ive papers of CLAV-2012.

We also publish two other original papers: “Participat-ing observation in information technology management studies in Brazil”, presents essential elements of participant observa-tion methodology and its applicaobserva-tion in informaobserva-tion manage-ment studies, highlighting their main beneits, diiculties and challenges for adoption; and, “Guilty or innocent? Comments by Internet users about white-collar crime”, a study of comments by Internet users posted in the news about white-collar crime involving slave labor and broadcast in the national electronic press.

The pensata, “How to resist linguistic domination and promote knowledge diversity?” completes the issue, signed by the professors Mario Aquino Alves and Marlei Pozzebon; and literature indications about “Marketing and social media” and “Decisions in extreme cases”.

Pleasant reading!

EDUARDO DINIZ | EDITOR-IN-CHIEF

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