rev bras ortop.2017;52(5):511–512
SOCIEDADE BRASILEIRA DE ORTOPEDIA E TRAUMATOLOGIA
w w w . r b o . o r g . b r
Editorial
Educate
is
one
of
our
missions
Educar
é
uma
de
nossas
missões
Educating is the most dignified of human manifestations towardstheirpeers.Teaching,whichisanintegralpartof edu-cation,is,inourarea,anobleattitudealreadyemphasizedby Hippocratesinouroath.
“IwillhonortheteacherwhoteachesmethisartasIhonor myownparents”.
Wehavealwaysrespectedtheseprinciples,andthisisthe mainactivityoftheBrazilianSocietyofOrthopedicsand Trau-matology(Sbot),ofwhichthe BrazilianJournalofOrthopedics (RBO)isonepart.
Weneedtomakeoureducationsystemsquickerinorder tobemoreresponsivetocurrenttrends;foryoungpeople,our classessometimesseemtobethereadingofnewspapersof thepreviousday.
Forus,teachingandeducatingcolleaguesisavoluntary, unpaidactivity,donetotherespectforourprofession,as Hip-pocrateswrote.
Continuingmedicaleducationhasalsobeenconsidereda goodbusiness.Mostmanufacturersordistributorsof surgi-calmaterialshaveheavilyinvestedinthisareabecausethey foundthatthisisthebestandmostdignifiedwayofgetting relatedtothephysicians.
Theysponsor ourcongresses, internships inspecialized hospitalsabroad,andnowevenwithspecifictrainingcenters wheretheyoffermaterialandcadaversfortraining.Obviously, itisuptoustokeeptheethicalstandardofthisrelationship, becausetheethicalpartofmedicinecomesfromthe physi-cian.Themerchant’sethicsrestswiththemerchant.
Ibelievethat,asfar aswe,orthopedists,are concerned, thereisahugeandfruitfuleffortinteachingandeducation.
Regardingourclients,thisdoesnotoccur,andwhatwesee isagreatgapinthisareaofourrelationshipwiththepatients, eitherinthepersonalorinstitutionalplane.
Withaninaccessiblelanguageandarigidposture,weput ourselvesinapositionthatisfarfromourcustomers.
Thisattitudehasgenerated,overtheyears,aclear antipa-thyforthemedicalclass,whoisblamedformostoftheflaws ofasysteminwhichwehavenoparticipation.
Theblamingforthephysicianforsomethingthathas noth-ing todowithhis/herprofessionalperformanceisclearin any newsthat carriessome fact involving health. If there is adelay or lackofassistance equipment, it isnever our fault.
Socially, we are seen as distant, and are generally con-sidered mercenaries, for developing a job that, due to the degreeofresponsibility,ispriceless.Inaddition,weobserved, inouroutpatientclinics,patientswhowerelostorwhotook harmfulactionsforthe evolutionoftheirtreatments. They steppedwithoutbeingabletostep,theydidnotmovewhen theyshouldmove,theymovedwheretheyshouldnot,they didnottakemedicationcorrectly,theydidnotreturnwhen theyshouldreturnandsomanyothererrorsduetolackof education.
This distance greatly favors the emergence of char-latans who, with their kindness, attention and clarity in communication, harm people with their dishonest activity.
Wearegoodateducating,aswehaveseenatthe begin-ningofthistext,butitisnecessarythatwedevelopchannels ofcommunicationwitheverythingarounduswiththesame abilitywithwhichweeducate.
Thisattitudeisfundamentaltoimproveourrelationship withtheclients, beitinstitutionalorprivate,and withthe institutionssurroundingus,suchasthegovernmentandthe press.
Theseeminglyethicaldistance,thesilenceattimesthat affectusarenotpositiveattitudes.
News about our practice that is left unanswered and becomestruthisfrequent.Therelationshipbetweenusand healthinsurancecompanies,whichmattersalottothe cus-tomer,isnotcleartoourclients.Ourclientdoesnotknow,for example,thatmostofthetimetheincreaseinhisplancost doesnotmeanachangeintheamountspaidforthemedical service.
512
rev bras ortop.2017;52(5):511–512groups,willbringgreatercredibilityandproximity,andavoids aggressiveattitudes suchaslawsuitsthatmostoftenoccur duetoarelationshipandinformationerror.
Asweuseitinourtraining,educatingmustbeapersonal andinstitutionalattitude.
Iamsurethatifwearewillingtoeducateourclients,andif Sbotdevotespartofitsconcernstoeducatingandinforming thepopulationinourarea,wewillhaveabetterandmore respectedpositioninsociety.
GilbertoLuisCamanho RevistaBrasileiradeOrtopedia,SãoPaulo,SP,Brazil
E-mail:gilbertocamanho@uol.com.br
2255-4971/©2017PublishedbyElsevierEditoraLtda.on behalfofSociedadeBrasileiradeOrtopediaeTraumatologia. ThisisanopenaccessarticleundertheCCBY-NC-NDlicense (http://creativecommons.org/licenses/by-nc-nd/4.0/).
http://dx.doi.org/10.1016/j.rboe.2017.08.018
