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7 Anexo

7.1. Anexo 1

Lista de periódicos e congressos consultados no estudo Academy of Management Journal Base (UNISINOS)

British journal of sociology BBR. Brazilian Business Review (Edição em português. Online) Evolution and Human behavior International Journal of Social Sciences

Journal of Business Research Organizações & Sociedade (Impresso) Journal of International Management Psicologia: Ciência e Profissão (Impresso) Journal of Management Studies (Oxford. Print) RAUSP-e (São Paulo)

Journal of Service Research REAd. Revista Eletrônica de Administração (Porto Alegre. Online) Journal of the Academy of Marketing Science Revista de Administração (FEA-USP)

Organization & Environment Academy of Marketing Studies Journal Organization Science (Providence, R.I.) Journal Of Consumer Research Strategic Management Journal (Print) Journal of economic Psychology BAR. Brazilian Administration Review Journal of Macromarketing Emerging Markets Review Journal of Public Policy & Marketing Estudos Avançados (USP. Impresso) Psychology & Marketing

Latin American Business Review (Binghamton, N.Y.) Academy of Management Review

Management Decision Administrative Science Quarterly

Marketing Intelligence & Planning Advances in Consumer Research

Psicologia & Sociedade Business and Society

Psicologia em Estudo (Impresso) Business Horizons

Psicologia: Reflexão e Crítica (UFRGS. Impresso) European Journal of Marketing Revista Brasileira de Ciências Sociais (Impresso) Journal of Advertising Revista de Administração Pública (Impresso) Journal of management The Journal of Consumer Marketing Journal of Marketing Research

Cadernos EBAPE.BR (FGV) Journal of marketing

Contexto Internacional (PUCRJ. Impresso) The Journal of Consumer Affairs

Ensaios FEE (Impresso) International Marketing Review

Interamerican Journal of Psychology Journal of Consumer Psychology International Journal of Consumer Studies (Print) Management science

International Journal of Management Marketing Science

Journal of Consumer Behaviour International Journal of Research in Marketing Management Research News Journal of International Marketing

Marketing Theory British journal of management

Paidéia (USP. Ribeirao Preto. Impresso) Quantitative Marketing and Economics

Psico-USF (Impresso) MIT Sloan management review

RAC Eletrônica International Journal of Advertising

RAC. Revista de Administração Contemporânea (Impresso)International journal of market research

RAE (Impresso) Journal of Advertising Research

RAE Eletrônica (Online) Marketing letters

RAM. Revista de Administração Mackenzie (Impresso) Journal of Business and Psychology Revista Portuguesa e Brasileira de Gestão (Lisboa) Enanpad

EMA PUC-Rio - Certificação Digital Nº 0913122/CA

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7.2. Anexo 2

Roteiro semiestruturado de entrevista:

1- Na sua opinião, o que é Simplicidade Voluntária? 2- Gostaria de complementar essa definição?

3- Há quanto tempo você pratica a Simplicidade Voluntária?

4- Há quanto tempo você participa do grupo no Facebook. Você interage no grupo? Fale-me um pouco sobre isso.

5- Gostaria que você justificasse para mim porque você se considera da Simplicidade Voluntária?

6- O que te motivou a praticar a Simplicidade Voluntária?

7- Como você se tornou um adepto da Simplicidade Voluntária? Como foi esse processo? Foi fácil, por quê? Teve alguma dificuldade, por quê?

8- O que mudou na sua vida por causa da Simplicidade Voluntária? Comparar o antes e depois.

9- Há benefícios percebidos da Simplicidade Voluntária na sua vida? Quais? 10- Há pontos negativos em ser adepto da Simplicidade Voluntária? Quais?

11- Como você vê a Simplicidade Voluntária no Brasil? Como você vê o impacto da Simplicidade Voluntária na sociedade? Como você vê a Simplicidade Voluntária no futuro?

Perguntas sobre consumo:

12- Qual é o seu nível de consumo no dia a dia? Alto? Baixo? Por quê? Em sua opinião, o que é consumir muito?

13- Como você descreveria seus hábitos de consumo? 14- O que você prioriza na hora de comprar?

15- Em relação ao consumo de bens e serviços, o que mudou após você ser da Simplicidade Voluntária? Fale-me sobre seus hábitos de consumo antes e depois da Simplicidade Voluntária. Teve dificuldade em deixar de comprar alguma coisa específica?

16- Em sua opinião, para ser da Simplicidade Voluntária é preciso ter algum hábito de consumo padrão? O que você acha que uma pessoa da Simplicidade Voluntária deve e não deve consumir?

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17- Cite algumas palavras para descrever/resumir a Simplicidade Voluntária. 18- Gostaria de acrescentar alguma coisa à entrevista?

Perguntas demográficas

19- Sexo 20- Idade 21- Estado civil 22- Possui Filhos?

23- Mora com quem? Em casa, apartamento – próprio ou alugado? 24- Cidade e estado em que mora

25- Trabalha? Qual profissão? 26- Grau de instrução e Formação

27- Renda familiar (pode descrever uma faixa de renda) 28- Possui religião? Qual?