geracao-y

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Geração Y

Quem são, onde estão e

o que compram.

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                    

Moraes, Soraya Lódola

Geração Y: Quem são, onde estão e o que compram / Soraya Lódola de Moraes – São Paulo: Clube dos autores, 2011. 110p.

ISBN 978-85-912122-0-0

1. Geração Y. 2. Comportamento de consumo. 3. Redes Sociais.

Soraya Lódola de Moraes

Rua Boicininga, 163 – Vila Santa Isabel – São Paulo, SP [email protected]

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  

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                                                                                                      

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Prefácio

                                                                                                                                                                         

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                                                                                                              

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                                                                                                                                                     

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                            

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                          

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                  

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I. A Geração Y:

características

socioculturais

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Geração Y: Quem são, onde estão e o que compram 13                                      

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1.1 O que é geração?

                                                                                                                  

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                                                                               

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Geração Y: Quem são, onde estão e o que compram 15

1.2 Baby Boomers

                                                                                                                                                   

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1.3 Geração X

                                                                                                                                                                 

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Geração Y: Quem são, onde estão e o que compram 17                  

1.4 Geração Y

                                                                                                                 

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

                                                                                                                                   

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Geração Y: Quem são, onde estão e o que compram 19

Tecnologia, informação e

comunicação

                                                                                                                                                       

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                                                                                               

Família

                           

(21)

Geração Y: Quem são, onde estão e o que compram 21                                                                          

Educação e aprendizagem

                                                        