Next Media has been a very well-timed development program and has broken new ground towards creating extensive pre-competitive research collaboration in the media industry. The driving force behind the Next Media program is Sanoma, Finland's largest media company.
THE SPHERE OF MEDIA
She spent most of her career working in media industry research at VTT, after which she came to Finnmedia as R&D Director. She is also an agent with the Media Industry Research Foundation in Finland.
Making development the focus
She served as president of the International Association of Research Organizations for the Information, Media and Graphic Arts Industries (IARI-GAI) and played a major role in the Next Media program. The consumer has also never felt that he/she has paid for the paper - only for the content it provides.
LIVEPAPER
The e-paper terminal was first introduced to Next Media in 2009, when the program was still in the. One of the models for the project is Amazon's Kindle e-reader, which has revolutionized sales and reading — especially in the United States.
SISÄLLÖNHALLINTA - SISÄLLÖN REITITYS - KONTEKSTUAALISET PALVELUT - TILANNEKUVA
The first development goal is to change the glass layer on the surface into a flexible plastic substrate, which will make the e-paper much thinner and lighter. A transparent membrane on the screen of the device would be more suitable as a solar cell.
Usability is most important
Research institute VTT produced a report focusing on the experiences of users who read the New York Times with a Kindle. A technology pioneer group commented on the current and future features of LivePaper on the project website.
RENEWS THE MEDIA INDUSTRY NEXT MEDIA
Next Media was proactive and made the commercialization of media content on e-readers one of its main projects, even though the only devices available at the time were Amazon's Kindle and a few other black-and-white e-readers with small screens. readers. Next Media took advantage of the new terminal device and development work began on digital versions of the publications.
THEME
The spring after Next Media began, however, the media world changed forever: when Apple launched its iPad tablet, and. So as soon as it became possible, development work began on an HTML5-based system that works on all device platforms.
NEXT MEDIA
Sanoma Media Finland's Helsingin Sanomat newspaper has been a pioneer in developing digital services and creating payment practices. In the Next Media program, it developed a digital publishing system and market and produced a significant part of the digital versions of Finnish newspapers.
Results via experimental development
One important player in this transformation of publications was ePaper Finland, which was founded just before Next Media started. From the beginning, Next Media's mission has been to improve the digital experience in digital terminal devices.
RENEWS THE MEDIA I NEXT MEDIA NDUSTRY
A boom in digital publishing activity When Next Media was launched in 2010, there were practically no paid Finnish publications, with the exception of scientific literature. The Next Media project focused on agile development, pilots, experiments and user testing with real media users.
LANGUAGE MANAGEMENT
Language is one of the major success factors
Next Media has used many different methods to study media experiences – from traditional self-evaluation, user panels and ethnography to psychophysiological methods. We researched the cooperation between readers and the press all four years of Next Media.
AN ONLINE COMMUNITY
On the other hand, Huittisten Sanoma newspaper's advanced online service - Palveleva Huittinen - managed to keep local companies as advertisers - companies only occasionally bought advertising from Google. The editorial team needs to reach out to the readership community to find this kind of interesting news, events, or even feedback, such as road conditions.
Producer
Many of these were stories that would never have been created through the traditional newspaper-making process. In addition to the content produced by readers, collaboration builds the traditional “we” spirit and binds readers to the community.
Santtu Parkkonen
In practice, this means that you go out into the street and keep your eyes and ears open at all times. In contrast, only 100 of the 1,200 coupons received during a local sporting goods store's Facebook discount promotion were redeemed.
Readers help
Motivating readers to participate in content production means having many eyes available. Traditionally, the information came from 'behind' the newsroom and the editors then filtered out the most important events for the readers.
Consumers are growing weary of the complicated online payment process associated with acquiring content from places other than an application store. At the same time, publishers are also deprived of the ability to acquire detailed information about their customers – information that is invaluable in product development, marketing, sales and customer service.
COUNTERWEIGHT FOR
The media key developed at Next Media offers consumers a chance to use the same IDs and payment practices to purchase desired content products as easily as in most app stores, regardless of publisher. Media Key is a good tool that transfers resources and focus to the good implementation of the main task.'.
During the test period, almost 18,000 loans were granted in the eBib library and 12,000 HelMet library customers registered for the service. Finland is the first country in the world to build an e-book lending ecosystem spanning the entire market and value chain.
The HelMet (Helsinki Metropolitan Area) libraries in the capital served as the pilot libraries for the project, but the model has already been adopted by other libraries and rolled out across the country. The most popular method was to download the entire book to the user's device, which was chosen by 70% of users.
Helsinki City Library
From the publisher's perspective
As Next Media reaches a conclusion, HBL has tested and published three completely different digital news products. During the four-year project, HBL has learned a lot about readers, technology and its own strengths, and thus the newspaper has been able to move steadily on the road to digitization.
THE DIGITAL ERA
Confidence that the demand for an evening version of the newspaper existed increased and the prototype for a. In December, the HBL newsroom produced an evening edition of the 'live' prototype on four consecutive days.
Next Media is part of Digile's portfolio
Next Media's goal was a media transformation - to move the business to digital terminal devices. In this sense, Next Media will serve as a guinea pig – as it has in so many other ways.
Horizon 2020
Nordic Next Media
Nordic Next Media and Horizon 2020
Nordic Next Media
The vast majority of key players from Next Media are also ready to join the Finnish Nordic Next Media consortium. Nordic Next Media has set ambitious targets that are closer to business than would be possible in a SHOK program.
International cooperation
For the past four years, he has been leading the Next Media research program. The much publicized LivePaper project used Anygraaf methods developed at Next Media.
Anygraaf's Neo-media content design and management system benefited from development work done in Next Media. Next Media played a decisive role in Anygraaf's acquisition of new competence for its products.
Anygraaf is an experienced export company
According to Kaijärvi, Next Media has played a decisive role in establishing international contacts. Tieto's initial areas of focus at Next Media were mobile solutions and advertising solutions, with media content solutions following later.
Conmio focuses on the United StatesLeia Media sets
A research project that ran in parallel with Next Media created the first prototype of a reading device with low energy consumption. We saw Next Media as a good channel to develop the future of digital media with the entire industry," said Sami Ruotsalainen from Conmio.
We joined Next Media after reading about the launch of a project that was related to the company's core area. Although Silencio's international revenue was almost non-existent before Next Media, it is expected to become a significant factor in the future.
Silencio knows audio and videoEllibs is an e-book expert
The biggest benefits of Next Media to the company were the lessons we learned about what not to do. We believe that the concepts developed in Next Media also have potential on international markets.
The starting point for the Palveleva Huittinen online service in Next Media was the idea that something had to be done in the operation of the local newspaper in the light of changing markets. Consumer and media usage research conducted at Next Media reveals how important it is to have a deep understanding of the consumer and his or her motives in using different channels and services.
The daily rhythm there is no such thing as a typical media consumer
On the other hand, the use of the mobile version (4%) and the online print replica version (3%) remain quite rare. One of the goals of consumer research is to assist in the development of new concepts.
Digital paper reaches rural areas in the morning
The experiment and its progress were also reported in the paper itself, and readers were invited to keep notes of what the experiences were. Reading Lapin Kansa in the morning was a clear improvement on the previous situation.
BEST
First, the project sought to find out what kinds of templating solutions would provide the best experience. These tests were carried out using five different versions of Helsingin Sanomat – the printed paper, as well as four different digital versions.
ON A TABLET
The goal of the Next Media media experience project was to ensure the construction of an optimal layout for digital terminal devices based on two criteria. The scientific purpose of the study was to get clear reactive emotions to the hierarchy and abundance – not just four different layouts.
VARIATION OF ABUNDANCE AND HIERARCHY
A tabloid format printed paper was chosen as the preferred alternative by 42 percent of the 40 people taking part in the test. Readers in one group liked both the printed paper and the electronic version which can be seen as coming from the tradition of the printed newspaper.
The heuristic assessment of the service started six months before launch so that the findings could be taken to Harri Heikkilä, Sami Pekkala Aalto ARTS. The best results are obtained by using the heuristic assessment iteratively, which means that the publication is developed gradually by evaluating the new releases successively.
Interaction for tablet ads
The heuristics of the 90s were intended for desktop programs of the time. One of the key goals of the early development of the Donald Duck digital service was to find ways to improve user engagement.
Product development in social media
Previously identified problems that were found in the heuristic evaluation also appeared in the Facebook group. In addition to users already registered with Owela, it was decided to allow the publishers' own customers to join the testing process.
In the evaluation of the Easy Aamulehti prototype (helppo.aamulehti.fi), users gave feedback on a new kind of constantly updated news service. After the test period, all participants would have recommended the service to friends.
YOUR SOUND DESIGN EXPERT
Researchers from Aalto ARTS were even present in the daily work of the editorial staff as they developed new methods to improve work practices. The editors were pleasantly surprised by the number and quality of the columns that were submitted to Metro.
Editorial team meets reader-produced content
Themes that came up repeatedly in the interviews were the importance of creating a community of readers, the need for training, and the ease of sending photos and stories. For this reason, the editorial board must pay special attention to changing the management and motivation of employees - especially the management of daily informative reporting in accordance with the new strategy.
For four years, the Next Media program monitored the use of content sent by readers and changes in the editorial work. Planning meetings became obsolete as reporters were no longer at the center of news thinking.
SERVING MEDIA
This result can be improved by increasing the size of the corpus used by the application. Searching for proper names with Huhu Huhu is also an open source application and can be used for selecting proper names from a text.
Free-of-charge solutions – Juju, Huhu and Muru
Using Juju requires no content training and the application can be used very quickly. With the help of rich metadata, surprising dimensions can be revealed from the content.
Corpus - a key for textual un-
Practical application of planning data between newspapers The aim of the SuTi project was to create standards for the exchange of planning and content data. Examples of planning data are the article's point of view, types and lengths of articles that are planned as well as information about illustrations.
The press agency STT-Lehtikuva has studied the exchange of planning data regarding articles and pictures between newspapers and other parties in the SuTi project in order to increase the efficiency of editorial work. Contributions to standards The SuTi project has developed the sharing of future planning data according to the structured NewsML standard.
In addition to media companies, there are many more links in the open data value chain. The editorial team's own data desk The data desk of Helsingin Sanomat was founded in the summer of 2012.
Data journalism at Helsingin Sanomat
Later, the image's most saturated colors – or those closest to the desired brand colors – can be used in the layout in accordance with e.g. They require a versatile user profile that can be created from information about the use of several different applications - as well as basic information given by the user.
When arriving at a news site, the user's random values are compared to those of all news articles, and recommendations are made based on the similarity of the available articles. The Mediatutka mobile application provides content recommendations based on the user's location and interests.
Anonymous and light recommendation system
For example, when a reader reads a news article, the system copies numbers from the news article's random values to the user's store and vice versa. When there are enough of these events, the random values in the user's store begin to form a user profile influenced by all the services used.
Research and training
With experience and ambition
Consequently, studies that shift the focus away from the media itself and onto the consumer and the role of the media in consumers' daily lives will increase in importance. A prototype for automatic monitoring was developed at Next Media, which also takes into account the context of media usage and forms a comprehensive view of a consumer's media day.
AUTOMEX APPLICATION
Above the context element, there is a layer that monitors the device's use of digital media. Depth perception can be used to convey the emotions and general atmosphere of the places where the story takes place in a more effective way.
Optimal viewer experience with
In the eReading project, an open source delivery platform JOnix was developed for the management and distribution of Onix metadata. The JOnix architecture provides a framework for managing Onix metadata in the cloud for both internal organization use and cross-organization delivery.
Google Glass – a channel for
Comparing different situations is important because of the way depth perception changes when viewing distance or screen size changes. 3D content is hot right now and plays a key role in the future of all forms of media, from movies and television to network and mobile equipment.
Onix describes
HTML5 is the latest version of the widely used HTML markup language used to build websites. Research in the early stages of the Next Media project looked at whether HTML5 could deliver similar web experiences to native applications.
Augmented reality enriches news and advertisements
HTML5
The Straits of Messina is behind us!
The components are largely based on the experiences and methods developed in the Next Media project. As Next Media's work progressed, Tivit – the driving force behind Next Media – was so impressed that it increased its funding.
Largest e-book collection in Finland since 2002
