marketing strategies
Fast-food marketing strategies and their impact on childhood obesity
... The fast-food industry invests heavily in commercials, gifts and other marketing strategies to generate consumer patterns and long-term fidelity (Evans, 2008). Children and adolescents are important groups ...
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Branching out to a larger audience: Botswana International University of Science and Technology (BIUST) library marketing strategies in promoting Institutional Repository
... their marketing strategies to meet the demands of the fourth industrial ...Library marketing activities can be defined as activities that the library undertakes to create awareness and promote uptake ...
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Marketing Digital Aplicado à Prospecção de Clientes em Empresa Contábil na Cidade de Ponta Grossa-PR/ Digital marketing strategies applied to prospecting costumers for accounting companies in Ponta Grossa-PR City
... de marketing digital através do Facebook, porém, pretende abranger outras ...de marketing, pois, a complexidade para o acompanhamento era grande, além de tempo para análises mais detalhadas sobre a ...do ...
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Social Media: The New Tool in Firms’ Marketing Strategies Guilherme Guerra Abrantes Geirinhas
... When we deal with political and sports convictions, it may be easier for people to become engaged and forward the message without any extrinsic incentives. However, when we talk about products that do not generate the ...
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Marketing strategies of regional journalism: the changes undertaken by the Jaime Câmara Group
... A study conducted by Peruzzo (2005) already identified the historical tendency that the investments of networks’ main broadcasters in the local media are more for the marketing bias, than for the interest in the ...
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An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative strategies amongst other creative tactics
... of marketing practices (Dahiya &Gayatri ...a marketing practice as digital if its function is dependent on a digital ...Digital marketing is a sub-branch of traditional marketing and is ...
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Regionalização e Redações Convergentes: Estratégias Mercadológicas na Produção de Conteúdo / Regionalization and Convergent Editorials: Marketing Strategies in Content Production
... E nesta sociedade, onde informação e conhecimento se expandem e se globalizam, a mídia torna- se responsável direta por uma demanda desenfreada de informações, demanda esta q[r] ...
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Marketing strategies adopted by Romanian smartphones producers. Case study: Visual Fan
... Abstract: The competition between smartphone producers at world level is increasing. The global players are threatened by smaller local producers from different foreign markets like China, India, Indonesia, Philippines ...
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Catarina Campos, 2095 A Project carried out on Children Consumer Behavior, with the supervision of: Professor Luísa Agante
... both marketing strategies are effective on changing attitudes and perceptions of the product and the ...of marketing can have effects on the perception of functional benefits, as well as in building ...
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2 DO MARKETING AO MARKETING DA INFORMAÇÃO NO ARQUIVO
... Information Marketing, especially in the attendance service for the ...Information Marketing that are suitable to the Archive; and to propose a Action Plan ...of Marketing strategies, the ...
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The role of relational marketing on the consumer buying decision of travel agencies
... how marketing strategies, specifically relational marketing, are central to increasing the level of competitiveness of companies in the sector, from the point of view of distribution, differentiation ...
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大學圖書館電子資源之需求分析與行銷策略之研究 A Study of Demands Analysis and Marketing Strategy of Electronic Resources in University Library
... fective marketing strategies. Therefore, the marketing concept of the electronic resources should be reader oriented, such as respecting and understanding library user’s information ...promotion ...
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Rev. adm. empres. vol.56 número6
... innovative marketing strategies and plan their efective ...in marketing strategies can only evolve with the help unique organizational characteristics and efective planning, and need to be ...
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ANÁLISE DAS AÇÕES DESENVOLVIDAS PELO INSTITUTO FRANCISCA DE SOUZA PEIXOTO E SUAS CORRELAÇÕES COM AS PERSPECTIVAS DE MARKETING SOCIAL
... of marketing strategies to the organization as well as to the positioning in front of the ...social marketing actions being this last one, one of the possibilities to the organization contributes in ...
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Rev. Saúde Pública vol.44 número1
... are marketing strategies that are directed towards prescribing physicians who, to keep themselves up-to- date, need to follow up the publication of the latest scientiic ...
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J. bras. pneumol. vol.36 número6 en v36n6a02
... other marketing strategies that associate the act of smoking with a rite of passage into the adult world and promotes smoking as an icon of maturity and ideal self-image, thus encouraging ...
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PDF EN Jornal Brasileiro de Pneumologia 6 2 english
... other marketing strategies that associate the act of smoking with a rite of passage into the adult world and promotes smoking as an icon of maturity and ideal self-image, thus encouraging ...
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MARKETING
... Essa sensação é despertada mais pelos benefícios emocionais subjetivos do que pelos benefícios funcionais do objeto (VIGNERON e JOHNSON, 2004).. O conceito de consum[r] ...
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LES APPROCHES PSYCHOSOCIOLOGIQUES DES ORGANISATIONS
... l’activité). En résumé, l’implication en situation de travail représente la manière dont une personne place sont travail compte tenu de ses autres intérêts de vie, s’identifie [r] ...
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THE LINK BETWEEN ORGANIZATIONAL CULTURE AND CORPORATE PERFORMANCE – AN OVERVIEW
... The authors proposed a model in which organizational culture was measured using several latent variables (organizational structure, organizational values, task organization, [r] ...
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