[PDF] Top 20 Own-brand mobile phones : the case of Vodafone Portugal
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Own-brand mobile phones : the case of Vodafone Portugal
... (n.a.) the identification of the best-buy among smartphones is often time- consuming and confusing - in the ...on the market at the end of 2011, according to comScore ... See full document
71
Mobile phones, batteries and power consumption: An analysis of social practices in Portugal
... encourage the use of information and communication technologies by children as a way of favoring their opportunities in life ...Moreover, the use of the mobile phone in ... See full document
9
Weather effects on mobile social interactions: a case study of mobile phone users in Lisbon, Portugal.
... itself, the case we present can open up new trajectories for ...investigation of why people are more likely to talk longer on mobile phones on colder days but predominantly with those ... See full document
13
Brand Management in SMEs: A New Customer Brand Engagement Framework. The case of Beauti Portugal
... effective brand management is regarded as a valuable source of competitive ...advantage. Brand researchers and practitioners acknowledge that brands have the power to create emotional ... See full document
74
Women and technology : gendering the mobile phone : Portugal as a case study
... seen the emergence of a mobile phones literature and the development of a mobile studies ...From the gender perspective, we could divide the studies about ... See full document
301
Challenges and opportunities of rewarding influencers in order to foster brand lift - the case of the brand kehl’s In Portugal
... when the apprentice John Kiehl acquired and renamed the pharmacy under his own ...apprentice of John Kiehl who had studied at Columbia University) joined the pharmacy that some ... See full document
25
Vodafone case study : loyalty and satisfaction in Vodafone : the quadruple play case
... is the communication of the offer because Vodafone Red and the triple play service are not communicated simultaneously in commercials and this is one of the reasons that ... See full document
93
Mobile phones in young people everyday life: case study with Portuguese and Brazilian students
... understand the behaviour of young Brazilians and Portuguese students in relation to smartphones and given the centrality of the use of applications to perform tasks in these ... See full document
12
Diffusion of mobile phones in Portugal: unexpected success?
... examined the determinants of mobile phone diffusion without discriminating any particular stage, normally by comparing the phenomenon in different countries, here we focus on the ... See full document
25
Mobile learning with cell phones and mobile flickr: one experience in a secondary school.
... regarding the Baroque, to be carried out using the phone, and was inserted into the curriculum development ...in the northern of Portugal, is a Baroque city, so we asked ... See full document
5
Negative Consumer-Brand Relationships and Brand Anthropomorphism: The Case of Social Media Based Anti-Brand Communities
... on the previous statements, the current study addresses this gap in the literature by proposing that Brand Anthropomorphism is not just a method for positively influencing consumer’s minds and ... See full document
103
Mobile phones: the next step towards healthcare delivery in rural India?
... Use of mobile phones in acute care and epidemics A study from Washington, ...photographs of their wounds to physicians for diagnosis and recommendations ...Majority of our respondents ... See full document
9
How Vodafone can bring Internet to every mobile customer?
... with the topics covered in the questionnaires. From the five initials topics that the team wanted to cover, just the one based on customer experience was covered ...intensively. ... See full document
14
Carlos Santos : developing a strategy for an own brand of Portuguese handmade shoes
... with the quality, comfort, durability, exclusive materials and variety of models ...provided the same standard Goodyear models within their normal collection, Carlos Santos has been launching entire ... See full document
45
The role of mobile phones in the mediation of border crossings: a study of Haiti and the Dominican Republic
... face the same issue of costs due to intensive social relationships maintained via the mobile phone because she had never travelled and knew few people outside the border ...example ... See full document
16
As novas dinâmicas de marketing nas telecomunicações : caso Vodafone Portugal
... 94 Outra das limitações que encontrámos foi na Revisão de Literatura porque não existiam artigos científicos sobre a temática do Celebrity Endorsement e as operadoras de telecomunicações em Portugal nas ... See full document
107
The urban landscape and fashion advertising: the case of the DKNY brand
... images, the representation of people and car circulation al- ternates with more static scenes and poses, usually on high points, such as balconies or terraces on the top of ...alternation ... See full document
15
Mobile learning: two experiments on teaching and learning with mobile phones.
... PRELOH GHYLFHV PRELOH SKRQH L3RG 03 DQG 03 DQG OLVWHQ WR WKHP ZKHQHYHU DQG ZKHUHYHUWKH\ZLVK 6JGVJWODIGPGTCVKQPKORNKECVKQPUHQTGFWECVKQP 7KHH[SUHVVL[r] ... See full document
16
From Offshore Outsourcing Provider to Own Brand Manufacturer
... take the most of the union of resources and capabilities which belong to the company and to evolve a strategy leading to a competitive edge, it is essential for the enterprise to ... See full document
88
The building of a service brand : the case of Fusen Noble House, China
... for the staff. As long as the staff has ability, the company will offer a platform to match his/her ...ability. The company is concerned mostly about ability. The company also has a ... See full document
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