[PDF] Top 20 Managing Consumer-Based Brand Equity in Higher Education
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Managing Consumer-Based Brand Equity in Higher Education
... manner in which (indirect and direct correlation) individual fac- tors in the model of the brand name equity are connected among ...correlations in the model were tested by a lin- ear ... See full document
16
Brand sensuality and consumer-based brand equity
... on consumer sensory processing shows that sensory cues enhance the product and atmospherics experience, increase preferences for a given product and purchase likelihood, lead to greater confidence in ... See full document
149
The role of loyalty in private label consumer based brand equity
... 28 In most cases, it can be seen that retailers earn higher percentage gross margins on private labels than on national ...power, in contrast with national brands. These suppliers operate in a ... See full document
109
Approaches that affect consumer-based brand equity
... associations in the mind of the individual, positive or ...the higher the price of the product or service, the greater the level of brand equity, whereas the consumer's mind the higher ... See full document
17
Axe’s brand personality and equity, consumers’ perspective on the brand’s personality and equity
... a brand personality in order to influence consumers; either to reflect the actual self or the ideal self of the consumer, depending on the self-congruence and consumer characteristics such as ... See full document
62
Marcas: da construção a avaliação de Brand equity
... associações quando favoráveis à marca entregam para o consumidor aquilo que a empresa prometeu, tornando-a muito mais sólida.. 2.4.1.[r] ... See full document
89
Beatriz Bettencourt Womenswear marketing plan : a fashion brand case study
... changes in traditional business models and in the supply chain’s structure that should develop into a customer-centric model, in which the customer is the main driver of design, production and ... See full document
108
“Brand play” versus “Brand attack”
... a consumer or an artist. Based on the mean values found in the first pre-test, we chose the Nike and Levi’s brands to be the ...visual in the two different ways shown in Appendix and ... See full document
15
THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... how brand heritage influences the relations between consumers and brands, this research aims to test this construct as a determinant of the self-reinforcing elements (enticing, enabling, and enriching the self) ... See full document
9
A Responsabilidade Social e o Impacto na Brand Equity.
... na brand equity, analisando também as diversas fontes da ...na brand equity onde pretendo focar a investigação em Portugal no geral e mais particularmente no Retalho ...à Brand ... See full document
128
How to achieve a profitable brand expansion of 24 kitchen in Portugal
... Company’s product policy decisions evolve around two main questions: how many product lines an enterprise wants to market and how many items wants to offer within each product line. A product line comprises products ... See full document
16
The consumer-brand relationship paradox
... of consumer that I am today. A consumer that more or less only think about the products price and quality, and is highly disloyal and ready to change at the first sight of something better or leave a ... See full document
191
Higher Education in Europe
... on higher education are putting a big responsibility on governance and management at the institutional level (van Vught, ...management in the steering of the universities ...of managing ... See full document
20
Essays on consumer brand engagement
... interest in the brand engagement concept there has been debate about its conceptual ...the consumer brand engagement (CBE) construct. In the first paper, CBE is assessed within the ... See full document
151
Brand mergers: an analysis of consumer brand identity preferences
... world; in the opposite situation we say this sign is figurative (Greimas and Courtés, ...enhance brand memorization and contribute to the formation of brand associations (Henderson and Cote, 1998; ... See full document
16
The determinants of customers’ trust and perceptions in the fast food industry
... live in a world of constant change, and fast food industry has been influenced by this evolution; the process, preparation, production, and also the consumption of fast food, are affected by this ...preferences; ... See full document
78
BAR, Braz. Adm. Rev. vol.6 número2
... of brand value is emphasized by Schultz (2001, ...“The brand promise or value proposition is not a slogan, an icon, a color or a graphic element, even though all those aspects may ...the brand”. ... See full document
17
Experience of developing Twitter-based communities of practice in higher education
... tool. In creating an environment of professional engagement, the relevance of the interests of one’s followers and followees is more important than their ...piggybacking). In Twitter, there are communal ... See full document
13
CEO sociability: path towards brand equity and brand relationship
... featured in the literature review, pointing to the likelihood of the confirmation of some statements introduced by the main academic studies elaborated in this ...invest in a more sociable leadership ... See full document
208
A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian
... competition in banking industry in Iran and there is a growing trend on emerge of new banks, which makes it difficult for existing banks to keep market ...share. In this paper, we study the effect of ... See full document
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