臺灣地區大學出版社現況調查與發展模式探析(上) The Survey of the State and Developing Patterns Analysis of University Presses in Taiwan

Ｚ ﾭ

ｚ

ＮＮ Ｂ Ｔ Ｈ1998) ＳＵＲＭＳｮ

ＨＩ

Th

e Survey of the State and Developing

ｐ｡ｴ

ｭｳ

An

alysis

of University Presses in Taiwan

S hU-Q Ch en

Graduau Studenl

J eong-g eo u Chiu

＿ ｲ

"2

Graduou ｉｲ ｵ

ｴ･

of ｅ､

ｵ ｲＭ｡ ｬ ｯＨ ｍ･､［｡Ｆ ｢ｭ ｓ｣ ｩｬｴｮ

TamftanK

ｕｮ［ｶ･ｲ Ｄｩ

Taiþei

,

Taiuxln

,

R.

o.C.

ａＢ

ｕｮｩｶ･ｾｩｬｹ＠ presses ｡ ｢ｬｩｳｨ･､ 10 pub1ish academic and regional. based

works for ｣ｲ､ｩｮ｡ｮｧ＠ their mOlher ［ｮＵＱ［Ｇ ｮＮ 10 pt:rfonn teaching 3nd re

.earçh 18sk.. Thei r major

c1

iem. 8re Ihe academic ｣ｩｲ､ ｔ ｨ･ｩｲ puq)Olle. are

10 promOle ･ｸ｣ ｬ･ｮｴ sçholarship and knowledge 10 be exten.ively obtained by

the gerneral pub1ic and 10 ｰ ｰｵｊ｡ｮｬ ｬＧ ｓ ｧｭ ｹ academic research achieve

…

into ｴｨ･ Ｂｹ

This study ｭｳ＠ 8.1 understand the ｰｲ･ｳ･ｮｬ ･ of univer<lIY presses in

Taiwan. Research objecüves indude : investigating Ihe foundation and Ihe de veJopment of univer.ity presses in Tlliwan ; analyzing ｯｲｧ ｡ ｵ ｮ｡ｬ struClUretl,

management palterns

,

and marketing policies of ｃｵ ｲ ｮｴ un

,

ver5lty ｰｲ ＧＵ［ m

､ｵ｣ｴｩｮ ｭ｡ｮ｡ｧ･ｭ･ｮｴ plights that university ｰｲ Ｄ Ｚｳ currently lace and ｩｮ､ｩｶｩ､ ｉ

｣ｯｵｮｴＫ ｲＮｭ･｡ｳｵｲ･ｳ againsl their plights, and ｮ､ｵ｣ｴｩ ｮ ｧ＠ a blueprint 01 Ａｵｴｵ ｲ ･ ｴ

versily preues in Taiwan as a ｲ･ｦ･ｲ･ｮ｣ ｔｨＮ Ｉ･ 01 this study ｦＨＩ ｵ Ｚｳ･ ｳ on

dome'licalJy public and privale university presses and relevant publishing

［Ｔ

Ｂ ＢＢＧＢＢ

liability of

ｴｨ ｹ ｴｨ･ ｨｯｲ ｾ､ｏｰｴＸ＠

the literature review

,

aims at four

｣｡

･ｸ･｣ｵｴ･

qualitative researc h

,

and also interviews othe r releva nt organ: za

tions of unive

r1l

ity presses by phone. The conclusion of the study is helpful

10

enhance the publishing function of

｣ｵｲｲ･ｮｴ ｩｴｹ

presse

s,

and offers im

m

“

Jiately implemented methods to developing of

｡､ ｴ･､

univcrs

Ìl}' ｰ ｲ ･＠

..

For

ｴｨ＼ ･ ｵ￟ｬｶ･ ｩｴｩ･ｳ

never thonght of university [.ublish

this study aCls as 8

ＢＧＢ

ｋ･ ｹ Ｂ Ｇ ｯ

ｕｮｩ ｴ･ｲｳｩｴｹ

press;

Sc

holarly

)J

uhlishing

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353

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o f A m e rican

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market

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Ｉ

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ｮ ｴ｡ｲｹ

and second ary

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ｻｃ ｯ ｜ｬ ･ｧ･ ｴ･ｸｴ｢ｯｯｫｳ Ａ ｾＮ

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(subscription refe re nce

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ＮＮＮ ｟ＸＧ Ｂ Ｂ｛ｊ ＱＹＹＸ Ｉ

Ｈ ｄ｡ｴｵ ｳ

C.

Smith

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publishing)

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books)

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ｯｫ

clubs and subscription booksl

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and scientif.c

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and professional

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ｏｸ ｦｯｲ､

University

ｐｲ

UniversHy of Chicago

Press

,

Johns Hopkins University

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of American University Presses

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