Supplementary,Appendix,,
Appendix 2: Markets AWU are already present.
Algeria Costa,Rica Greece Iran Libya Pakistan Romania Spain
Bahrein Dutch,Antilles Guinea Jordan Lithuania Palestine Serbia,Montenegro UAE
Bulgaria Egypt Iceland Kenya Micronesia Poland Singapore UK
Canada Ghana Indonesia Lebanon Oman Portugal South,Africa Vietnam
Appendix 3: Product that will be internationalized.
Appendix 4: Justification for Ranking Variables
Variables for Ranking Variables Justification
Market potential 10/25
Market size Total Healthcare Spending The higher the healthcare spending, the more money likely to be spent on medical devices.
Market growth rate
GDP real growth rate An increase in GDP shows growth in the economy.
Long term market potential
A company must assess market potential using population and GDP trend figures for the future to allow for the incorporation of emerging markets.
Market Intensity
Health expenditure, private
AWU sells majorly to private healthcare companies- higher figure signifies a larger market for the product
GDP per Capita PPP
Shows the relative performance of the country. An increase in per capita GDP signals growth in the economy and increasing productivity
Rural Population AWU has been targeting rural physician office labs recently, as centralized labs are based in the cities.
Legal and Political 6/25
Free Market Structure
Index of economic freedom Economic freedom facilitates trade.
Survey of political freedom Political freedom also allows for trade to happen more easily.
Country risk Country risk survey Country risk can hinder trade between countries.
Infrastructure 4/25
Infrastructure
Railways
Infrastructure facilitates trade and evidence has shown that hard and soft infrastructure have been proven to have a positive trade effect for both exporters and importers (Ismael,2015).
Paved Roads Airports
Secure Internet hosts Economic
3/25 Market Receptivity
Openness of country for trade If a country is open to trade, AWU is less likely to encounter trade barriers.
U.S. imports per capita Openness to US imports as AWU is a US company.
Culture
2/25 Cultural distance Cultural distance score Shows how culturally distant the markets are from AWU’s home nation.
Additional Variables for Second Stage Ranking Analysis Market Potential Market Size/ Market
Specific Variables
Physicians AWU primarily sells to Physician Office Labs, so is an indication of size of market.
Ancillary Spending Ancillary spending is the spending on healthcare services to support the physician, including diagnostic spending.
Appendix 5: All variables used in cluster and ranking analysis
All Variable used in Report
Description Units Source
Total Population In Thousands World Bank World Development Indicators Urban population In Thousands World Bank World Development Indicators Rural Population In Thousands World Bank World Development Indicators
GDP per capita PPP US$ World Bank World Development Indicators
GDP growth Annual % World Bank World Development Indicators
Gross Capital formation % of GDP World Bank World Development Indicators Services value added % of GDP World Bank World Development Indicators Secure Internet servers per million people World Bank World Development Indicators Energy use Kg of oil equivalent per capita World Bank World Development Indicators Airports with Paved runway Per million people CIA World Factbook 2017
Railways Km per million people CIA World Factbook 2017
Paved Roads Km per million people CIA World Factbook 2017
Life expectancy Years World Bank World Development Indicators
School enrollment, tertiary % gross World Bank World Development Indicators Expenditure on Education % of GDP World Bank World Development Indicators Total Health expenditure % of GDP World Bank World Development Indicators
Private health expenditure World Bank World Development Indicators
Unemployment % of labor force World Bank World Development Indicators Openness to Trade % of GDP World Bank World Development Indicators
Political freedom The Freedom House
Economic freedom The Heritage Foundation
US imports % of total imports Trade census Bureau USA
Country risk Euromoney 2015
Ancillary Spending % of total health expenditure World Bank World Development Indicators Physicians Per 1000 people World Bank World Development Indicators
Cultural Distance Hofstede (2001)
Long Term Market Potential US dollars World Bank World Development Indicators and CIA World Factbook 2017
Appendix 6: SWOT Framework Strengths
•A!reliable!and!good!analyzer!for!industry
•Service!excellence!for!industry Both!technical!and!field!services
• A!small!company!with!short!lines!and!act!fast!
to!customer!needs!when!it!is!known!what!to!
do.!
Weaknesses
•High!prices
•Need!to!modernize!products!or!add!modern!
products!
•Not!very!reactive!when!choosing!something!to!
get!done.!
Opportunities
•InternationalizationI growing!the!market!in!the!
rest!of!the!world
•Rural!populations!and!labs
Threats
•Many!competitors!selling!similiar!products.
•Obamacare!I is!pushing!for!more!central!labs.
•Centralised!labs
•Home!market!is!not!needing!the!product!as!
much!anymore
