PERSONAL WASH BRAZIL

(1)

PERSONAL

WASH

November

2013

(2)

942.919

1.224.834

1.294.133 2010

2011

2012

244.786

247.334

242.496 2010

2011

2012

Source: Kantar Panel

VALUE ‘000 EUR

VOLUME ‘000 Lt

+30% % chg. p.a. +1.0% % chg. p.a. +5.7% -2.0% % value chg % volume chg

94%

93%

6%

7%

2011

2012

LIQUID BAR

97%

96%

3%

4%

2011

2012

LIQUID BAR +9.2% +5.4% +18% -2.6%

(3)

4

SOAP

BAR x LIQUID

BAR

LIQUID

238.048

239.362 _233.110

10,11

11,02

11,93

2010

2011

2012

VOLUME ('000 Kg)

AVG PRICE

6.739

7.973

9.386 20,70

22,57

20,93

2010

2011

2012

VOLUME ('000 Kg)

AVG PRICE

% chg. PA +0.6% +9.0% -2.6% +8.2% +18% +9.0% +17.7% -7.3%

(4)

% VALUE

% VOLUME

24,1

23,7

15,5

5,0

4,9

7,6

2,9

3,0

_2,1

26,0

23,7

13,1

6,1

_5,1

_5,0

3,5

_2,9

_2,2

COLGATE PALMOLIVE

UNILEVER FLORA JOHNSON &

JOHNSON

RAIMUNDO FONTE

NATURA QUIMICA

AMPARO

MEMPHIS BDF NIVEA SARA LEE

2011

2012

23,6

24,9

19,8

6,2

4,0

3,6

1,9

2,6

3,5

1,8

25,0

23,4

16,8

6,7

5,2

_4,4

2,8

2,5

2,3

_1,8

COLGATE PALMOLIVE

UNILEVER FLORA RAIMUNDO

FONTE

JOHNSON & JOHNSON

QUIMICA AMPARO

BDF NIVEA MEMPHIS NATURA FONTANA

(5)

BAR SOAP

BRANDS

% VALUE

% VOLUME

16,1

12,4

10,9

10,8

5,5

_4,9

4,1

4,0

2,7

4,9

2,1

_1,7

2,1

_1,6

1,2

15,1

13,6

11,7

8,6

6,2

_6,0

4,3

_4,0

3,2

_2,9

2,3

2,2

_1,3

1,1

LUX PALMOLIVE PROTEX FRANCIS DOVE JOHNSON & JOHNSON

EVEN ALBANY FLOR DE YPE TODO DIA NIVEA LIFEBUOY PHEBO EKOS SENADOR

2011

2012

19,6

15,3

13,2

7,9

5,3

5,7

4,0

_3,7

2,8

_1,9

1,3

2,5

1,1

0,9

17,9

16,3

10,4

8,4

5,8

5,7

_5,2

3,8

3,6

_2,8

1,7

1,5

1,2

0,9

0,8

LUX PALMOLIVE FRANCIS PROTEX EVEN ALBANY JOHNSON & JOHNSON

DOVE FLOR DE YPE NIVEA LIFEBUOY TODO DIA PHEBO IARA SENADOR

(6)

% VALUE

% VOLUME

21,9

26,2

13,2

10,8

3,4

3,7

1,1

1,4

1,9

_0,8

21,5

_21,1

13,0

8,6

5,7

3,3

_2,3

1,6

1,2

UNILEVER NATURA COLGATE

PALMOLIVE

AVON GRANADO

PHARMACIA

JOHNSON & JOHNSON

HIDRAMAIS BDF NIVEA O BOTICARIO RECKITT

BENCKISER

2011

2012

27,5

13,3

13,1

7,1

2,3

_1,7

3,3

2,3

1,9

2,5

22,7

11,7

_10,5

5,7

3,5

3,4

_2,8

_2,7

_2,6

_2,1

UNILEVER COLGATE PALMOLIVE

NATURA AVON GRANADO

PHARMACIA

HIDRAMAIS TRICOFACIL VIDAL LIFE BDF NIVEA JOHNSON & JOHNSON

(7)

LIQUID SOAP

BRANDS

% VALUE

% VOLUME

9,6

14,2

11,5

10,0

10,8

4,3

3,1

8,7

3,3

3,2

_2,7

1,1

1,4

1,6

_0,8

13,3

12,0

10,5

_10,0

8,6

5,7

4,8

3,9

3,7

_3,1

2,9

_2,3

1,5

_1,2

(vazio) LUX TODO DIA PROTEX AVON LIFEBUOY GRANADO INFANTIL

EKOS DOVE PALMOLIVE JOHNSONS BABY

HIDRAMAIS NIVEA BATH CARE NATURA ERVA DOCE DETTOL

2011

2012

19,4

9,7

7,3

7,1

4,4

_3,7

1,7

2,2

3,5

3,3

2,3

1,9

3,0

1,6

_0,8

13,7

8,7

6,2

_5,7

_5,4

3,5

3,4

3,1

3,0

2,8

2,7

2,6

_1,8

_1,5

LUX PROTEX TODO DIA AVON LIFEBUOY DOVE HIDRAMAIS GRANADO INFANTIL

PALMOLIVE TRICOFACIL VIDAL LIFE NIVEA BATH CARE

EKOS JOHNSONS BABY

PREMISSE

(8)

FAMILY

PREMIUM

LUXURY

PROTECTION

(9)

Care for all family

Essential

Classical and popular

ingredients

Luxury

Indulgence

Elegance / Sophistication

Rare and exotic ingredients

Protection

Health

Technology

Natural/Medicinal

ingredients

Moisturization

Care

Tender

Hypoallergenic

Soothing effect

PERSONAL WASH

SEGMENTATION

(10)

FAMILY PREMIUM LUXURY MOISTURIZING PROTECTION ANTIBAC

58,0

17,7

16,5

7,8

70,2

12,8

11,9

5,1

(11)

FAMILY PREMIUM LUXURY MOISTURIZING PROTECTION ANTIBAC

LIQUID SOAP

SEGMENTATION

30,5

19,6

44,8

5,1

45,8

19,2

29,6

5,4

(12)

FAMILY

PROTECTION

ANTIBAC

MOISTURIZING

PREMIUM

LUXURY

(13)

BAR SOAP

FAMILY PLATFORM

SHARE VOLUME 2012

27,4

25,4

9,7

8,5

8,1

7,1

5,4

2,7

1,5

1,3

1,1

0,7

0,6

0,3

0,2

0,1

LUX PALMOLIVE FRANCIS EVEN ALBANY JOHNSON & JOHNSON FLOR DE YPE NIVEA IARA LA FLORE SENSUS 4 ESTAÇÕES POM POM KIMBERLY- CLARK DAVENE VINOLIA FOFO

(14)

SHARE VOLUME 2012

38,8

9,5

8,0

7,8

7,3

6,9

5,1

4,3

3,2

2,9

2,2

1,3

1,2

0,6

0,5

LUX HIDRAMAIS TRICOFACIL VIDAL LIFE NIVEA BATH CARE PALMOLIVE JOHNSONS BABY PREMISSE FOLHA NATIVA KELMA RUMOVERDE TURMA DA MÔNICA DAVENE ALBANY JOHNSONS SOFT

(15)

PERSONAL WASH

FAMILY PLATFORM

Apricot Touch Mint Breeze Enchanting Glow Macadamia Delight Pear Temptation Blackberry Desire Strawberry Surprise Dream Bouquet Petals Softness Wine Touch Irresistible Freshness Guarana Energy Lavender Breeze First Kiss Cherry Touch

LUX

UL

H AN D W ASH BO DY W ASH TOIL ET BAR

• Wide range to cover different bath expectations.

• From classical notes to gourmand notes.

(16)

PALMOLIVE

CP

Delicious Hydration Yogurt and Almond Oil Radiant Hydration Yogurt and Fruits Moisturizes & Perfumes Milk and Rose Petals Nourishes & Perfumes Fruit Extract Intensive Hydration Karite Nourishes & Moisturizes Almond Oil and Lanolin Health Hydration Aloe and Olive

Intense Renewal Pomegranate Delicious Nourishment Yogurt and Royal Jelly Soft Exfoliation Coconut and Cotton Relax Lavender and Ylang Ylang Renewing Softness Coconut and Cotton H AN D W ASH BO DY W ASH TOIL ET BAR Luminous Feeling Argan Oil & Oil-Complex

• More dynamic in bar soaps focusing on ingredients cosmetic attributes.

•Very classical profiles.

(17)

Green Tea & Fennel White Flowers Extract Yogurt with Peach Sandalwood & Wild Honey Olive & Macadamia Oils Lavender & Exotic Fruits Milk with Red Fruits Cereals, Oats & Wheat

FRANCIS

FLORA

PERSONAL WASH

FAMILY PLATFORM

• Strong presence in bars, covering different bath expectations.

• All of them influenced by the brand perfume heritage.

(18)

Daily Hydration Soft Hydration Exfoliating Hydration _Control _Mentol

ALBANY

FLORA

• Family positioning

• Ingredient driven

(19)

Lavender & Rosemary Essential Oils

Almond Oil Rose & Jasmine

Essential Oils

Vanilla Cream & Oat Herbal

Essential Oils

Fennel Tea & Chamomile Honey & Orange Blossom

JOHNSON’S

J&J

Revive Water Lily & Eucalyptus Imagine Roses & Sandalwood Awake Green Leaves & Bergamot Escape Apricot & Caramel

PERSONAL WASH

FAMILY PLATFORM

•Totally independent lines cross formats

•Ingredient driven

(20)

Nature Mysteries Radiant Temptation Flower Secrets Sweet Freshness Perfumed Beauty Floral Romance

FLOR DE YPÊ

Q.AMPARO

• Perfumistic approach even being in the family segment.

• Simple concepts, with glycerin

(21)

Milk Bamboo & Orange Blossom Pomegranate & Milk Proteins Lemon Herb & Oils Coconut & Almond Oil Fennel & Oils Flowers & Aloe Vera Oat Chamomile & Cotton Flowers

NIVEA

BDF

Cashmere Moments Creme Soft Happy Time Pearl & Beauty Fennel Therapy Sunny Melon & Oil Water Lilly & Oil Natural Oil For Men Sport For Men Active 3 Intimate Natural Intimate Soft Intimate Double Effect

PERSONAL WASH

FAMILY PLATFORM

• Totally independent lines cross formats:

•Showers with more sensorial attributes

•Bars related to ingredients

(22)

LA FLORE

DAVENE

(23)

LA FRUTA

DAVENE

PERSONAL WASH

FAMILY PLATFORM

(24)

DAVENE

(25)

EVEN

RAYMUNDO DA FONTE

Flowers Extract & Buriti Fennel & Rosemary Aloe Vera & Mint Seaweed Extract & Lavender Peach Blossom & Passion Fruit

Pitanga & Acerola

PERSONAL WASH

FAMILY PLATFORM

• Positioned as family platform, classical and slightly

functional profiles

• Very well accepted by northeast consumers.

• Best seller: Fennel variant

(26)

PARIGGI

RAYMUNDO DA FONTE

Attraction Emotion Passion Seduction

• Even being positioned as family platform, its approach is

very perfumistic:

(27)

CO L G AT E PAL M O L IVE UL FL O RA

Source: Kantar Panel 2013 – Data 2012 Last Update: Date 12/03/2013

F L O RI E N T AL C H Y PR E O RI EN TAL F L O RAL F RU ITY WO O DY G REEN EDI BL E

BAR SOAP

Family Platform

CI TRU S F O U G ERE 12 13 = New Launch 2012/2013 FR UI T Y FLOR A L FLOR A L E D IB LE R E D FR U IT / B E R R Y GR E E N C IT R US WA T E R FR UI T P E A C H / A P R IC O T F L O R A L A PP L E/ PE A R R OS E C IT R US A QUE OUS GR E E N FR UI T Y A LD E HY D IC E D IB LE W O O D Y FLOR A L S P IC Y M US KY WH IT E F L O WE R FR UI T Y A M B E R Y P OWD E R Y W O O D Y E D IB LE FLOR A L A M B E R Y WOOD Y FR UI T Y FLOR A L FR UI T Y S P IC Y WOOD Y C IT R US FR UI T Y FLOR A L S P IC Y A R OM A T IC A R OM A T IC A R OM A T IC C HOC OLA T E WH IT E F L O WE R GR E E N GR E E N A R OM A T IC C IT R US FR UI T Y C IT R US C IT R US GR E E N GR A P E FR UI T C IT R US GR E E N FR UI T Y A R OM A T IC S P IC Y FLOR A L A M B E R Y J &J FRANCIS Lavanda e Frutas Exóticas

Powdery

FRANCIS Chá Verde e Erva Doce

Musk

FRANCIS

Iogurte com Pêssego

Musk

FRANCIS Leite com Flores Vermelhas

Floral

FRANCIS

Extrato de Flores Brancas

Chypre

FRANCIS Cereais Aveia e Trigo

Woody

FRANCIS

Óleos de Oliva e Macadâmia

Woody

FRANCIS

Sandalo e Mel Sivestre

Woody ALBANY HOMEM Controle Woody ALBANY HOMEM Mentol Woody ALBANY Hidratação Suavizante Woody ALBANY Hidratação Esfoliante Amber ALBANY Hidratação Diária Woody LUX Frescor Irresistível Citrus LUX Primeiro Beijo Green Apple LUX Buquê dos Sonhos

Powdery LUX Energia do Guaraná Peach LUX Desejo de Amora Red Fruit LUX Delícia de Macadâmia Edible LUX

Suavidade das Pétalas

Woody LUX Toque de Vinho Woody LUX Brisa de Lavanda Woody LUX Surpresa de Morango Red Fruit LUX Tentação de Pera Pear PALMOLIVE NATURALS Karité Musk PALMOLIVE NATURALS Extratos de Frutas Citrus PALMOLIVE NATURALS Óleo de Amêndoas & Lanolina

Citrus PALMOLIVE NATURALS Romã Woody PALMOLIVE NATURALS Iogurte & Geléia Real

Woody

PALMOLIVE NATURALS Iogurte & Frutas

Green

PALMOLIVE NATURALS

Iogurte & Óleo de Amendoas

Musk

PALMOLIVE NATURALS

Leite & Pétalas de Rosa

Musk

PALMOLIVE NATURALS Aloe & Oliva

Woody

PALMOLIVE NATURALS Coco & Algodão

Musk

J&J

Óleos Essenciais de Rosa e Jasmim

Powdery

J&J

Creme de Baunilha e Aveia

Woody

J&J Chá de Erva Doce e Camomila

Herbaceous J&J Óleo de Amêndoas Spice J&J Óleos Essenciais de Lavanda e Alecrim Powdery J&J

Óleos Essenciais Herbais

Powdery

J&J

Mel e Flor de Laranjeira

Honey 12 12 12 12 12 12 12 12 12 12 12 12 12 12 PALMOLIVE NATURALS Argan & Oil complex

Powdery

(28)

OLFACTIVE PROFILE

Olfactive Profile: Cosmeticidade, Cuidado, Clássicos, Aromáticos, Refrescância

Source: KANTAR – Top variants - Volume

66,8%

11,5%

10,7%

4,6%4,1%

2,3%

2012

Floral

Fruity

Fougere

Citrus

Oriental

Floriental

SU B F A MI LI ES 2012 FA MI LI ES % VOLUME

A

ldeh

yd

ic

Fru

it

y

Gree

n

Rose

Aro

m

at

ic

Wh

it

e

Flo

w

ers

Ed

ib

le

Orien

tal

C

it

ru

s

Flo

ra

l

Flo

ra

l

C

it

ru

s

Ed

ib

le

Aro

m

at

ic

Laven

d

er

Woo

d

y

Gree

n

Fru

it

y

Gree

n

Flo

ra

l

Amb

er

y

Ed

ib

le

Aro

m

at

ic

Amb

er

Fru

it

y

A

ldeh

yd

ic

FOUGERE

FRUITY CITRUS ORIENTAL FLO

R IE NT A L FLORAL

(29)

FAMILY

PROTECTION

ANTIBAC

MOISTURIZING

PERSONAL WASH

SEGMENTATION

PREMIUM

LUXURY

(30)

39,1

14,0

11,4

7,8

6,7

4,7

4,5

4,0

2,6

1,1

0,7

0,5

0,2

0,1

0,0

FRANCIS TODO DIA PHEBO SENADOR FLOR DE YPE LUX ALMA DE FLORES EKOS EVEN GRANADO CUIDE-SE BEM NATURA CRIANÇA AVON NATIVA SPA SENSUS AMOR EM MOVIMENTO BIOGRAFIA LILY ESSENCE SR. N CAPRICHO THATY

SHARE VOLUME 2012

(31)

27,3

24,8

13,7

8,0

6,3

2,9

2,8

2,2

1,8

0,7

0,5

0,4

0,3

0,2

0,1

TODO DIA AVON GRANADO INFANTIL EKOS FIORUCCI NATURA ERVA DOCE NATIVA SPA MAMÃE E BEBE GRANADO TRAD JEQUITI NATURA AGUAS BOTI RACCO ALMA DE FLORES CAPRICHO EUDORA

LIQUID SOAP

PREMIUM / LUXURY PLATFORM

(32)

Magic Spell Black Orchid & Juniper Oil

Secret Bliss Egyptian Violet & Elemi Oil

Dream Delight Arabian Jasmine & Orange Oils

LUX

UL

•Very premium variants

•High perfumation

•Better base quality

(33)

FRANCIS

FLORA

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

H AN D W ASH BO DY W ASH TOIL ET BAR Versailles Roses Orleans Iris Luxembourg Roses Giverny Roses Provence Roses Marseille Flowers Grasse Lavender Sintra Fig Tree Genève Flowers Nice Gardens

• Market reference on luxury in soap

• Perfume approach

(34)

Irresistible Softness Almond Oil & Cocoa

Invigorating Energy Guarana & Pomegranate

Refreshing Hydration Lemon & Açai

Radiant Renewal Macadamia & Cinnamon Sensual Touch Roses Moisturizer & Vanilla

EVEN LUXO

RAYMUNDO DA FONTE

• Low price positioning

•Based on traditional ingredients….

•Concepts & fragrances mix mass & niche inspirations

(Lux+Natura)

(35)

PARIGGI LUXO

RAYMUNDO DA FONTE

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

Attraction Emotion Passion Seduction

• Perfumistic approach:

(36)

Vitality Seduction Enchantment Freshness Beauty

FLOR DE YPÊ

Q.AMPARO

(37)

Cotton Rosemary & Sage

Macadamia Red Fruits

TODODIA

NATURA

Mulberry & Almond Orchid

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

Jasmine Fresh Bergamot

• Recognized by its natural approach and experiential fragrances.

• Positioned as premium and aspirational image.

(38)

Cocoa Pitanga

Green Mate Passion Fruit

EKOS

NATURA

Brazilian Nut Andiroba Buriti

H AN D W ASH BO DY W ASH TOIL ET BAR Açai Exfoliating Açai Creamy Passion Fruit Pitanga Kits:

1- Cacau / Cupuaçu / Brazilian Nut / Andiroba

2- Black Pitanga / Yellow Pitanga / Pitanga / Exfoliating Pitanga 3- Pitanga / Andiroba / Buriti / Passion Fruit

• Recognized by its natural approach and fragrances

• Ingredient driven

(39)

ERVA DOCE

NATURA

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

H AN D W ASH BO DY W ASH TOIL ET BAR Fennel

• Imprinting smell

(40)

NATIVA SPA

O BOTICÁRIO

H AN D W ASH BO DY W ASH TOIL ET BAR sh o we r fo am sh o we r m o us se

• Wide range to cover different bath expectations

• Experiential profiles

• Spa concept.

Passion Fruit + Caja Guarana

Violet Pitanga Plum

Seaweed Verbena + Aloe Vera Lemon Balm + Rosemary Mulberry + Sandalwood Pomegranate

Açai Monoï & Argan Argilotherapy Lime & Patchouli

(41)

CUIDE-SE BEM

O BOTICÁRIO

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

H AN D W ASH BO DY W ASH TOIL ET BAR Milk & Honey Chamomile & Mallow Strawberry & Milk

Fennel Rose &

Licorice Red Fruits & Hazelnut Almond & Vanilla Pear & Orchid Intimate Soft Intimate Floral

• Experiential fragrances

• Ingredient driven

(42)

SENADOR

MEMPHIS

Classic Seduction Platinum Sport Explorer

• Traditional & masculine notes

• Inspired by fine fragrances

(43)

ALMA DE FLORES

MEMPHIS

Classic Champagne Jasmine Vanilla

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

(44)

PHEBO

GRANADO

Roses Scent Naturelle Amazonian Lavender Touch Morning Freshness Tropical Breeze Spring Flowers Orient Root

• Outdoor & natural appeal

• Glycerin base

(45)

PHEBO MEDITERRÂNEO

GRANADO

Provence Lavender Turkey Fig Egypt Tuberose Sicilian Lemon

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

(46)

PHEBO PERFUMARIA FINA

GRANADO

Amber Bracken Guamá Muaná

Carnival Lychee & Pepper Imperial Rose

(47)

ÁGUAS DE PHEBO

GRANADO

Roses Neroli Lavender Iris Citrus

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

(48)

GRANADO GLICERINA

GRANADO

(49)

GRANADO TERRAPEUTICS

GRANADO

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

(50)

GRANADO BEBÊ

GRANADO

H AN D W ASH BO DY W ASH TOIL ET BAR Fennel Lavender Traditional

(51)

GRANADO ANTISSÉPTICO

GRANADO

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

(52)

GRANADO TRATAMENTO

GRANADO

(53)

GRANADO VINTAGE

GRANADO

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

(54)

GRANADO

(55)

L’OCCITANE AU BRÉSIL

L’OCCITANE

PERSONAL WASH

PREMIUM / LUXURY PLATFORM

O Brasil motivou a L’Occitane a criar uma marca exclusivamente inspirada em biomas nacionais, a L’Occitane au Brésil. E fora a natureza do País o que animou a companhia francesa, claro, foi também o fato de o País ser o terceiro maior mercado do mundo para cosméticos, atrás de Estados Unidos e Japão.

As duas primeiras linhas que estarão nas lojas, num total de 18 produtos, são feitas a partir de jenipapo (bioma cerrado) e mandacaru (da caatinga). E o planejamento da marca é ter mais de 100 itens até 2014. A linha jenipapo terá, inicialmente, colônia, loção hidratante, sabonete líquido em óleo, sabonete em barra, xampu, condicionador, leave-in e máscara para os cabelos; já a de mandacaru terá colônia, esfoliante corporal, sabonete líquido em creme, creme corporal, creme de mãos e sabonetes em barra (normal e esfoliante). A divulgação dos produtos inicialmente será restrita aos pontos de venda e, depois, em mídia impressa (com peças que devem ser criadas pela Lew Lara).

O lançamento da L’Occitane au Brésil para a imprensa contou com a presença do CEO global da L’Occitane, Reinold Geiger, e do fundador e atual diretor criativo global, Olivier Baussan. Já Benjamin Beaufils, diretor geral do grupo L’Occitane no Brasil, destacou que o País tem uma energia única. “O Brasil atende o fator aspiracional e tem tradição em cuidados de beleza”, ressaltou.

Os produtos estarão nas 89 lojas da L’Occitane a partir de 15 de maio e devem custar entre 30 e 40% menos que os da própria L’Occitane en Provence, pois serão produzidos localmente. Inicialmente, as novas linhas serão vendidas dentro das lojas L’Occitane en Provence, depois em quiosques nos shoppings até finalmente serem comercializados em lojas próprias.

A identidade institucional da marca foi desenvolvida pela B+G e ilustrada por Marilda Castanha, as

embalagens por sua vez contaram com colaboração de artistas como o pernambucano Manassés Borges e Andrés Sandoval. Já o mobiliário para a marca nas lojas foi desenvolvido por Marcelo Rosenbaum, que também vai arquitetar as futuras lojas L’Occitane au Brésil.

A partir de 2014, a nova marca estará em todos os demais países onde a L’Occitane atua.

L’Occitane apresenta L’Occitane au Brésil

Duas primeiras linhas da nova marca exploram jenipapo e mandacaru

(56)

G RAN ADO UL F L ORA F L O RI E N T AL C H Y PR E O RI EN TAL F L O RAL F RU ITY WO O DY G REEN EDI BL E CI TRU S F O U G ERE 12 13 = New Launch 2012/2013 FR UI T Y FLOR A L FLOR A L E D IB LE R E D FR U IT GR E E N C IT R US WA T E R FR P E A C H / F L O R A L A PP L E/ PE R OS E C IT R US A QUE OUS GR E E N FR UI T Y A LD E HY E D IB LE W O O D Y FLOR A L S P IC Y M US KY WH IT E F FR UI T Y A M B E R Y P OWD E R W O O D Y E D IB LE FLOR A L A M B E R Y WOOD Y FR UI T Y FLOR A L FR UI T Y S P IC Y WOOD Y C IT R US FR UI T Y FLOR A L S P IC Y A R OM A T A R OM A T A R OM A C HOC OLA WH IT E F GR E E N GR E E N A R OM A C IT R US FR UI T Y C IT R US C IT R US GR E E N GR A P E FR C IT R US GR E E N FR UI T Y A R OM A T S P IC Y FLOR A L A M B E R Y M EM PHIS FRANCIS EDIÇÃO LIMITADA Lavandas de Grasse Powdery FRANCIS EDIÇÃO LIMITADA Figueiras de Sintra Musk FRANCIS Rosas de Versailles Chypre FRANCIS Flores de Marseille Woody FRANCIS Rosas de Provance Chypre FRANCIS Iris de Orleans Musk FRANCIS Rosas de Luxemburgo Green FRANCIS Rosas de Giverny Musk LUX FRAGRANCIAS FINAS Magical Spell

Oriental LUX_{FRAGRANCIAS FINAS}

Dream Delight Citrus LUX FRAGRANCIAS FINAS Secret Bliss Fruity PHEBO Naturelle Woody PHEBO Brisa Tropical Mint PHEBO Toque de Lavanda Woody PHEBO Raiz do Oriente Spice PHEBO Frescor da Manhã Woody PHEBO Amazonian Powdery PHEBO Flores da Primavera woody PHEBO Odor de Rosas woody SENADOR Sport Woody SENADOR Platinum Woody SENADOR Classic Woody SENADOR Seduction Aromatic SENADOR Explorer Powdery ALMA DE FLORES Clássico Musk ALMA DE FLORES Jasmim Aldehydic ALMA DE FLORES Baunilha Vanilla ALMA DE FLORES Champagne Aldehydic NAT UR A BO T ICARIO TODODIA Alecrim e Sálvia Green TODODIA Frutas Vermelhas Green TODODIA Macadamia Woody TODODIA Algodão Aldehydic TODODIA Amora e Amendoas Musk TODODIA Orquidea Powdery TODODIA Jasmim Woody TODODIA Bergamota Edible EKOS Mate Verde Herbaceous EKOS Maracujá Floral EKOS Pitanga Green EKOS Andiroba Citrus EKOS Buriti Fruity EKOS Açai Musk EKOS Castanha Citrus NATIVA SPA Verbena e Aloe Herbaceous NATIVA SPA Melissa e Alecrim Woody NATIVA SPA Algas Aqueous NATIVA SPA Violeta Green NATIVA SPA Pitanga Fruity NATIVA SPA Amora e Sandalo Woody NATIVA SPA Ameixa Woody NATIVA SPA Monoi e Argan Powdery NATIVA SPA Açai Musk NATIVA SPA Guarana Guarana NATIVA SPA Maracuja e Caja Edible NATIVA SPA Romã Woody NATIVA SPA Argiloterapia

-Source: Kantar Panel 2013 – Data 2012 Last Update: Date 12/03/2013 ERVA DOCE

Herbaceous

(57)

OLFACTIVE PROFILE

Olfactive Profile: Luxo, Glamour, Beleza, Conforto

Source: Nielsen – Top 40 variants - Volume

BAR SOAP

PREMIUM / LUXURY PLATFORM

36,3%

25,0%

20,6%

10,6%

3,3%

2,4%

2012

Fougere

Citrus

Floral

Fruity

Floriental

Oriental

Green

Sp

ic

e

C

it

ru

s

A

mbe

ry

Flora

l

Aro

m

at

ic

Aq

u

eo

u

s

Gree

n

H

er

b

ac

eou

s

Fru

it

y

Gree

n

Aro

m

at

ic

C

it

ru

s

Ald

eh

yd

ic

Flo

ra

l

Edib

le

Flo

ra

l

Tro

p

ic

al

Fru

it

Fru

it

y

Ald

eh

yd

ic

Fru

it

y

C

it

ru

s

C

it

ru

s

Flo

ra

l

FLORAL FOUGERE FRUITY GR E E N ORIENTAL CITRUS FLO R IE N T AL

(58)

FAMILY

PROTECTION

ANTIBAC

MOISTURIZING

PREMIUM

LUXURY

(59)

81,5

13,2

3,7

1,6

DOVE BIOCREMA PALMOLIVE HIDRATTA

BAR SOAP

MOISTURIZING PLATFORM

SHARE VOLUME 2012

(60)

84,5

14,9

0,6

DOVE PALMOLIVE BIOCREMA

SHARE VOLUME 2012

(61)

DOVE

UL

PERSONAL WASH

MOISTURIZING PLATFORM

Deep Nourishment Sensitive Skin Soft Exfoliation Cherry Tree & Almonds Jasmine & Honey Roses Perfume & Cocoa Intimate Neutral Intimate FreshCare H AN D W ASH BO DY W ASH TOIL ET BAR

Beauty Cream Wash

• Strong positioned as skin care and reinforced by latest launches

• Independent moves in shower gel from bars

Firming Daily Exfoliation Go Fresh Hydration

Go Fresh Energizing

Creamy Comfort Karité & Vanilla

Men Care Extra Fresh

Men Care Clean Comfort Baby

Beauty Cream Bar Go Fresh

Rebalance

(62)

BIOCREMA

MEMPHIS

H AN D W ASH BO DY W ASH TOIL ET BAR Milk Proteins Oats & Milk

Balanced Hydration Fennel Moisturizing Action Renewal Exfoliating For Men Speed Care Protect Orange Blossoms For Men Smart Care Protect Honey & Propolis

(63)

Exfoliating

PALMOLIVE NUTRIMILK

CP

Moisturizing

PERSONAL WASH

MOISTURIZING PLATFORM

• Moisturizing approach

• Very comfortable and nice note inspired by

Flower by Kenzo type.

Floral Aldehydic Powdery

(64)

HYDRATTA

FLORA

Daily Hydration with Oats Extract Refreshing Hydration with Aloe Vera

Extract Intensive Hydration with Milk Proteins Renewing Hydration with Exfoliating Particles

Soft Care Delicate Care Perfumed Care

(65)

Fennel

Creamy Soap Firming Exfoliating

EVEN HIDRACREME

RAYMUNDO DA FONTE

PERSONAL WASH

MOISTURIZING PLATFORM

(66)

CO L G AT E PAL M O L IVE UL

F L O RI E N T AL C H Y PR E O RI EN TAL F L O RAL F RU ITY WO O DY G REEN EDI BL E CI TRU S F O U G ERE 12 13 = New Launch 2012/2013 FR UI T Y FLOR A L FLOR A L E D IB LE R E D FR U IT GR E E N C IT R US WA T E R FR P E A C H / F L O R A L A PP L E/ PE R OS E C IT R US A QUE OUS GR E E N FR UI T Y A LD E HY E D IB LE W O O D Y FLOR A L S P IC Y M US KY WH IT E F FR UI T Y A M B E R Y P OWD E R W O O D Y E D IB LE FLOR A L A M B E R Y WOOD Y FR UI T Y FLOR A L FR UI T Y S P IC Y WOOD Y C IT R US FR UI T Y FLOR A L S P IC Y A R OM A T A R OM A T A R OM A C HOC OLA WH IT E F GR E E N GR E E N A R OM A C IT R US FR UI T Y C IT R US C IT R US GR E E N GR A P E FR C IT R US GR E E N FR UI T Y A R OM A T S P IC Y FLOR A L A M B E R Y FL O RA DOVE Original Musk DOVE Esfoliação Musk DOVE Firming Green DOVE GO FRESH Hidratação Fresca Woody DOVE GO FRESH Energizante Citrus DOVE MEN CARE Extra Fresh Woody DOVE MEN CARE Clean Comfort Woody DOVE CREAMY COMFORT Karite & Vanilla

Musk DOVE Baby Powdery PALMOLIVE NUTRIMILK Esfoliante Powdery PALMOLIVE NUTRIMILK Hidratante Powdery HYDRATTA Hidratação Intensiva Powdery HYDRATTA Hidratação Renovadora Musk HYDRATTA Hidratação Diária Powdery HYDRATTA Hidratação Refrescante Aldehydic HYDRATTA BABY Cuidado Suave powdery HYDRATTA BABY Cuidado Perfumado Powdery HYDRATTA BABY Cuidado Delicado Powdery PALMOLIVE NUTRIMILK Dupla Hidratação Powdery

(67)

OLFACTIVE PROFILE

Olfactive Profile: Cosmeticidade, Cuidado, Clássicos, Aromáticos, Refrescância

BAR SOAP

MOISTURIZING PLATFORM

90,8%

7,2% 2,0%

2012

Floral

Oriental

Citrus

Ald

eh

yd

ic

Flo

ra

l

Fru

it

y

Flora

l

Amb

er

y

Gree

n

(68)

FAMILY

PROTECTION

ANTIBAC

MOISTURIZING

PREMIUM

LUXURY

(69)

73,2

14,7

7,0

4,3

0,8

PROTEX LIFEBUOY DETTOL FLORAL PROTEGE

BAR SOAPS

PROTECTION / ANTIBAC PLATFORM

(70)

58,7

36,7

4,5

PROTEX

LIFEBUOY

DETTOL

SHARE VOLUME 2012

(71)

PROTEX

CP

PERSONAL WASH

PROTECTION / ANTIBAC PLATFORM

• Wide range in bar, shower gel and liquid hand soap.

• Natural approach

• Ingredient driven

Oat _Mild _Fresh

Fennel Propolis Aloe _Cream _{Vitamin E} _Deep

Cleaning

(72)

LIFEBUOY

UL

Vitaprotect Oat

Fresh

Total Cream Nature

• More functional and Bath character

• Best Seller: Total variant same as in Asia

(73)

DETTOL

R&B

Green Tea & Ginger Grapefruit Cucumber

N

O

TOUC

H

Original Skincare Fresh ActiveDeo Mild Cool

PERSONAL WASH

PROTECTION / ANTIBAC PLATFORM

(74)

FLORAL

RAYMUNDO DA FONTE

(75)

Minerals Refreshing Creamy Honey & Almond

PROTEGE

FLORA

PERSONAL WASH

PROTECTION / ANTIBAC PLATFORM

(76)

Original Care Fresh

YPÊ ACTION

Q.AMPARO

(77)

NIVEA

BDF

PERSONAL WASH

PROTECTION / ANTIBAC PLATFORM

H AN D W ASH BO DY W ASH TOIL ET BAR Suave Fresh

(78)

REC KIT T BENK ISER UL CO L G AT E PAL M O L IVE

F L O RI E N T AL C H Y PR E O RI EN TAL F L O RAL F RU ITY WO O DY G REEN EDI BL E CI TRU S F O U G ERE 12 13 = New Launch 2012/2013 FR UI T Y FLOR A L FLOR A L E D IB LE R E D FR U IT GR E E N C IT R US WA T E R FR P E A C H / F L O R A L A PP L E/ PE R OS E C IT R US A QUE OUS GR E E N FR UI T Y A LD E HY E D IB LE W O O D Y FLOR A L S P IC Y M US KY WH IT E F FR UI T Y A M B E R Y P OWD E R W O O D Y E D IB LE FLOR A L A M B E R Y WOOD Y FR UI T Y FLOR A L FR UI T Y S P IC Y WOOD Y C IT R US FR UI T Y FLOR A L S P IC Y A R OM A T A R OM A T A R OM A C HOC OLA WH IT E F GR E E N GR E E N A R OM A C IT R US FR UI T Y C IT R US C IT R US GR E E N GR A P E FR C IT R US GR E E N FR UI T Y A R OM A T S P IC Y FLOR A L A M B E R Y FL O RA PROTEX Cream Woody PROTEX Suave Woody PROTEX Balance Woody PROTEX Vitamina E Woody PROTEX Ultra Woody PROTEX Propolis Woody PROTEX Aveia Floral PROTEX Fresh Aldehydic PROTEX Aloe Aqueous PROTEX MEN Energy Aqueous PROTEX MEN Sport Mint PROTEX Erva Doce Herbaceous PROTEX Limpeza Profunda Fruity LIFEBUOY Aveia Aldehydic LIFEBUOY Cream Aldehydic LIFEBUOY Fresh Green LIFEBUOY Nature Floral LIFEBUOY Total Lavender LIFEBUOY Vitaprotect Woody DETTOL Original Mint DETTOL Active Deo Fruity DETTOL Skincare Powdery DETTOL Suave Powdery DETTOL Cool Mint DETTOL Fresh Floral PROTEGE Minerais Woody PROTEGE Refrescante Mint PROTEGE Cremoso Woody PROTEGE Mel e Amêndoas Fruity 12 12 12

(79)

OLFACTIVE PROFILE

Olfactive Profile: Verde Natural, Frescor Cítrico, Saúde, Limpeza, Antibacterial

BAR SOAPS

PROTECTION / ANTIBAC PLATFORM

48,4%

43,8%

7,8%

2012

Fougere

Floral

Citrus

Sp

ic

e

Amb

er

y

Aro

m

at

ic

Fru

it

y

Ald

eh

yd

ic

Gree

n

P

o

w

der

y

Aro

m

at

ic

C

it

ru

s

Flo

ra

l

Fru

it

y

Flo

ra

l

FLORAL FOUGERE CITRUS

(80)

(81)

Best

Performer

Trickle down

New Routes

Best Seller

Best Smeller

Imprinting

Smell

BAR SOAP

OLFACTIVE PROFILE

Kantar 2012

Evaluation Expertise

Traditional childhood / past memory

Innovative olfactive routes on latest launches

Evaluation expertise

Fine fragrance inspirations

(82)

Trickle Down

Best

Performer

New Routes

Best Seller

Best Smeller

Imprinting

Smell

(83)

T

O

P

3

0

Source: Kantar Panel 2013 – Data 2012

F L O RI E N T AL C H Y PR E O RI EN TAL F L O RAL F RU ITY WO O DY G REEN EDI BL E CI TRU S F O U G ERE FR UI T Y FLOR A L FLOR A L E D IB LE R E D FR U IT / B E R R Y GR E E N C IT R US WA T E R FR UI T P E A C H / A P R IC O T F L O R A L A PP L E/ PE A R R OS E C IT R US A QUE OUS GR E E N FR UI T Y A LD E HY D IC E D IB LE W O O D Y FLOR A L S P IC Y M US KY WH IT E F L O WE R FR UI T Y A M B E R Y P OWD E R Y W O O D Y E D IB LE FLOR A L A M B E R Y WOOD Y FR UI T Y FLOR A L FR UI T Y S P IC Y WOOD Y C IT R US FR UI T Y FLOR A L S P IC Y A R OM A T IC A R OM A T IC A R OM A T IC C HOC OLA T E WH IT E F L O WE R GR E E N GR E E N A R OM A T IC C IT R US FR UI T Y C IT R US C IT R US GR E E N GR A P E FR UI T C IT R US GR E E N FR UI T Y A R OM A T IC S P IC Y FLOR A L A M B E R Y O T HER S

BAR SOAP

Top 30

LUX Buquê dos Sonhos

Powdery BR #1 PALMOLIVE NATURALS Karité Musk BR #2 PALMOLIVE NATURALS Aloe & Oliva

Woody BR #3 DOVE Original Musk BR #4 LUX Surpresa de Morango Red Fruit BR #5 PALMOLIVE NATURALS

Leite & Pétalas de Rosa

Musk BR #6 LUX Frescor Irresistível Citrus BR #7 LUX Primeiro Beijo Green Apple BR #8 PALMOLIVE NATURALS Óleo de Amêndoas & Lanolina

Citrus

BR #9

FRANCIS

Iogurte com Pêssego

Musk BR #10 EVEN SUAVE Erva Doce Herbaceous BR #11 LUX Delícia de Macadâmia Edible BR #12 LUX Desejo de Amora Red Fruit BR #13 LUX Toque de Vinho Woody BR #14 LUX Energia do Guaraná Peach BR #15 PROTEX Limpeza Profunda Fruity BR #16 PROTEX Erva Doce Herbaceous BR #17 EVEN SUAVE Algas Marinhas Herbaceous BR #18 EVEN SUAVE

Aloe Vera e Maça Verde

Green BR #19 LUX Tentação de Pera Pear BR #20 PROTEX Aveia Floral BR #21 FRANCIS

Óleos de Oliva e Macadâmia

Woody BR #22 J&J Óleo de Amêndoas Spice BR #23 PALMOLIVE NATURALS Extratos de Frutas Citrus BR #24 J&J

Óleos Essenciais Herbais

Powdery BR #25 PROTEX Propolis Woody BR #26 PROTEX Balance Woody BR #27 FRANCIS Extrato de Flores Brancas

Chypre

BR #28 J&J Chá de Erva Doce e Camomila

Herbaceous BR #29 PROTEX Cream Woody BR #30

(84)

FLORAL FOUGERE FRUITY GR_E E N ORIENTAL CITRUS FLO R IE NT A L

A

ldeh

yd

ic

Fru

it

y

Gree

n

Aro

m

at

ic

Rose

_Flo

ra

l

Wh

it

e

Flo

w

ers

Po

w

d

er

y

C

it

ru

s

Ed

ib

le

Orien

tal

Aro

m

at

ic

Sp

ic

e

Amb

er

y

Fru

it

y

Lav

en

d

er

Woo

d

y

C

it

ru

s

Gree

n

Flo

ra

l

C

it

ru

s

Ed

ib

le

Tro

p

ic

al

Fru

it

Fru

it

y

Flo

ra

l

Gree

n

Aro

m

at

ic

Aq

u

eo

u

s

H

er

b

ac

eou

s

Amb

ery

Ed

ib

le

Flo

ra

l

Aro

m

at

ic

Fru

it

y

C

it

ru

s

Amb

er

Fru

it

y

A

ldeh

yd

ic

C

it

ru

s

Flo

ra

l

62,6%

17,4%

8,8%

5,7% 3,5%

1,8%

2012

Floral

Fougere

Fruity

Citrus

Oriental

Floriental

Green

S

UB

FAM

IL

IES

20

12 FAM

IL

IES

% VOLUME

BASE: 70% of market volume Source: Kantar Panel

(85)

Best

Performer

Trickle down

New Routes

Best Seller

Best Smeller

Imprinting

Smell

LIQUID SOAP

OLFACTIVE PROFILE

Trickle Down

Best

Performer

(86)

T

O

P

3

0

F L O RI E N T AL C H Y PR E O RI EN TAL F L O RAL F RU ITY WO O DY G REEN EDI BL E CI TRU S F O U G ERE 12 13 = New Launch 2012/2013 FR UI T Y FLOR A L FLOR A L E D IB LE R E D FR U IT GR E E N C IT R US WA T E R FR P E A C H / F L O R A L A PP L E/ PE R OS E C IT R US A QUE OUS GR E E N FR UI T Y A LD E HY E D IB LE W O O D Y FLOR A L S P IC Y M US KY WH IT E F FR UI T Y A M B E R Y P OWD E R W O O D Y E D IB LE FLOR A L A M B E R Y WOOD Y FR UI T Y FLOR A L FR UI T Y S P IC Y WOOD Y C IT R US FR UI T Y FLOR A L S P IC Y A R OM A T A R OM A T A R OM A C HOC OLA WH IT E F GR E E N GR E E N A R OM A C IT R US FR UI T Y C IT R US C IT R US GR E E N GR A P E FR C IT R US GR E E N FR UI T Y A R OM A T S P IC Y FLOR A L A M B E R Y LUX Desejo de Amora Musk BR #1 PROTEX Cream Woody BR #2 LUX Surpresa de Morango Woody BR #3 LIFEBUOY Total Lavender BR #4 LUX Toque de Vinho Woody BR #5 PROTEX Balance Woody BR #6 PROTEX Aveia Aromatic BR #7 LIFEBUOY Cream Aldehydic BR #8 DOVE Original Powdery BR #9 LUX Tentação de Pera Musk BR #10 LUX Frescor Irresistível Woody BR #11 AVON Erva Doce Herbaceous BR #12 PROTEX Propolis Woody BR #13 TODODIA Frutas Vermelhas Green BR #14 LIFEBUOY Nature Floral BR #15 LUX Delícia de Macadâmia Edible BR #16 PROTEX Erva Doce Herbaceous BR #17 NIVEA Erva Doce Floral BR #18 LIFEBUOY Fresh Green BR #19 PROTEX Fresh Woody BR #20 LUX Recarregue-se Citrus BR #21 DOVE CREAM OIL

Flor de Cerejeira & Amendoas

Aldedhydic

BR #22

TODODIA INVERNO Cereja & Avelã

Edible BR #23 DOVE Nutrium Moisture Fruity BR #24 NATURA ERVA DOCE Herbaceous BR #25 LUX Brilhe Fruity BR #26 EKOS Maracujá Floral BR #27 NATURA MAMÃE BEBÊ Powdery BR #28 FLORIENTAL EDIBLE DOVE CREAM OIL

Flor de Cerejeira & Amendoas

Honey BR #29 LUX Energize-se Musk BR #30 PHEBO Odor de Rosas Woody O T HER S _PALMOLIVE Nutrimilk Powdery TODODIA Fresh Bergamot Edible EDIBLE PALMOLIVE NATURALS Coconut & Cotton

Floral EDIBLE LUX FRAGRANCIAS FINAS Magical Spell Oriental ORIENTAL FRUITY LUX FRAGRANCIAS FINAS Secret Bliss Woody