A Cross-Country Analysis of Northern and Southern European Job Seekers and Young Professionals A Project carried out on the Master in Management Program under the supervision of: Professor Joana Story

(1)

Corporate Social Responsibility and

Employer Attractiveness

A Cross-Country Analysis of Northern and Southern European Job Seekers and

Young Professionals

A Project carried out on the Master in Management Program under the

supervision of:

(2)

1.

Appendix 1 – Theory

The GLOBE clusters assigned to leadership style

3

2.

Appendix 2 – Questionnaires

Questionnaire 1 Questionnaire 2

4

4 7

(3)

Appendix

Appendix 1) Theory

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Appendix2) Surveys

Questionnaire 1

Q1 Gender m Male (1) m Female (2)

Q2 Age

Q3 What's your highest level of education? m High School Graduate (1)

m Bachelor's Degree (2) m Master's Degree (3) m PhD (4)

m None of the above (5)

Q4 Occupation (in case you're a student please write down your field of studies)

Q5 Nationality

Q6 Country of Residence

Q7 Please only answer if your country of residence differs from your nationality: Since how long do you live in another country?

m less than 0.5 years (1) m 0.5 - 2 years (2) m 2 - 5 years (3)

m longer than 5 years (4)

Q8 How many countries have you lived in longer than 3 months? m 1 (1)

m 2 (2) m 3 - 5 (3)

m more than 5 (4)

Q9 Are you familiar with the concept of Corporate Social Responsibility (CSR)? m Yes (1)

m No (2)

Q10 Did you take a class on CSR or any similar subject? m yes (1)

m no (2)

(5)

Q11 Please choose the most appropriate answer to each of the following statements: Strongly agree (1) Somewhat agree (2) Neither agree nor disagree (3) Somewhat disagree (4) Strongly disagree (5)

It is very important to me to purchase

sustainably manufactured

products (1)

m m m m m

I often prefer a fair-trade product over a regular one even though it is more expensive (2)

m m m m m

I think sustainability is an

important socio-economic issue (3)

m m m m m

I feel good about myself when

purchasing sustainable products (4)

m m m m m

I am usually aware of CSR programs

by different companies (5)

m m m m m

I think CSR in general can make a

difference for society when it's

implemented correctly (6)

m m m m m

I get angry/sad when big corporations are involved in natural

catastrophes (7)

m m m m m

(6)

Strongly agree (1) Somewhat agree (2) Neither agree nor disagree (3) Somewhat disagree (4) Strongly disagree (5)

I would accept a job at a company with

poor social responsibility if

it paid well (1)

m m m m m

I would accept a job at a company that

has poor environmental

practices if it paid well (2)

m m m m m

I would accept a job at a company that

has a bad reputation for equal treatment of employees if it paid well (3)

m m m m m

When I am applying for a

job, social responsibility does not matter

(4)

m m m m m

I would reject an offer from a company that is acting in an unethical way

(5)

m m m m m

I would feel more motivated and committed to work knowing that my potential employer is acting ethically (6)

m m m m m

I am usually more attracted

to a company whose values are similar to

mine (7)

(7)

Q15 What is most important for you? Please rank the following statements in order of preference from 1-10 (1 being your highest preference)

______ Identification with work (1)

______ Sustainable employer (business ethics, environment, etc) (2) ______ High salary (3)

______ Interesting and challenging work (4) ______ Closeness to family and friends (5) ______ International company (6)

______ Work recognition and compensation with bonuses, free food, etc (7) ______ Job security (8)

______ Career advancement, training and development programs (9) ______ Work-life balance (10)

Questionnaire 2:

(Similar demographic questions as in survey 1)

Q11 MyLunch is a company that distributes organic “ready-to-eat” meal kits, which can be easily brought to work, school or simply be warmed up at home after a long, stressful working day. Within the last 5 years the company has grown tremendously and now is present in over 10 countries with headquarters located in Berlin. We run offices in New York, Los Angeles, Hong Kong, Singapore, Amsterdam, Madrid and in London.

At MyLunch everything is about simplicity. The meal-kits are ready to eat and sometimes just need to be warmed up. We are only distributing organic products and try to get them from local sources whenever possible. We are offering three different portion sizes, according to individual preferences.

For us it is of great importance that our employees are satisfied at work which is why we provide free food in our canteens as well as flexible working schedules. Moreover, we see it as our mission to promote a healthy lifestyle and fight obesity. Therefore, we created a program that is aiming at educating school kids and adults on how to implement healthier food choices into their daily routine. Our nutritionists and other employees may take some time off to voluntarily participate in the project.

In your opinion, does the company seem like a great place to work? m Extremely good (1)

(8)

Q12 Would you apply for a job at this company? m Definitely yes (1)

m Probably yes (2) m Might or might not (3) m Probably not (4) m Definitely not (5)

m I would only apply for a job as a last resort (6)

Q13 In case you would not like to work in this company, please shortly explain why you can not imagine working with them.

m I do not like the industry (1)

m There is no office in my preferred area (2) m Other reasons (3)

Q19 Do you think the company is acting responsible towards its stakeholders (employees, shareholders, suppliers, community, etc.)?

m Definitely yes (1) m Probably yes (2) m Might or might not (3) m Probably not (4) m Definitely not (5)

Q20 Do you think that company is addressing an important socio-economic issue with its CSR project?

m Definitely yes (1) m Probably yes (2) m Might or might not (3) m Probably not (4) m Definitely not (5)

Q14 To what extent do you think a CSR program like the one mentioned above can create a friendly atmosphere among colleagues?

m A great deal (1) m A lot (2)

m A moderate amount (3) m A little (4)

m None at all (5)

Q15 Would you take some time off and participate in the volunteering project? m Definitely yes (1)

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Q16 How important is it for you that your employer is engaging in CSR projects like the one mentioned above?

m Extremely important (1) m Very important (2) m Moderately important (3) m Slightly important (4) m Not at all important (5)

Q17 Imagine you are working in this company for 2 years. Currently you are occupying a key role with lots of responsibilities. A competitor is offering you a role with a higher salary. Would you accept it?

m Extremely likely (1) m Somewhat likely (2)

m Neither likely nor unlikely (3) m Somewhat unlikely (4)

m Extremely unlikely (5)

(10)

Strongly agree (1) Somewhat agree (2) Neither agree nor disagree (3) Somewhat disagree (4) Strongly disagree (5)

I am more attracted to a

company whose values are similar to

mine (1)

m m m m m

I am convinced that the CSR

project is creating added

value for the community and

the company (2)

m m m m m

I would feel motivated at work knowing that my employer is acting sustainable (3)

m m m m m

CSR does not matter for me when applying

for a job (5)

m m m m m

I would reject a job from a company that

has a bad reputation for equal treatment

of employees (6)

m m m m m

Identifying with my work

is more important to me than a high

salary (7)

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Q21 To what extent do the following statements describe your personality?

Describes me extremely

well (1)

Describes me very well (2)

Describes me moderately well (3) Describes me slightly well (4) Does not describe me (5)

When I see people in need

I try to help them (1)

m m m m m

I am happy for other people

when they succeed (2)

m m m m m

Donating for good causes and volunteering make me happy (3)

m m m m m

Q22 To what extent do the following statements describe your personality?

Describes me extremely

well (1)

Describes me very well (2)

Describes me moderately well (3) Describes me slightly well (4) Does not describe me (5)

It bothers me when other

people can afford things

which I would like to

own myself (1)

m m m m m

I would prefer a job that pays very

well over a job with work-life balance (2)

m m m m m

I would rather buy a brand new product instead of lending it from a friend

(3)

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Q25 To what extent do you agree with the following? Strongly agree (13) Somewhat agree (14) Neither agree nor disagree (15) Somewhat disagree (16) Strongly disagree (17) One should never psychologically or physically harm another person (4)

m m m m m

The dignity and welfare of the people should be the most

important concern in any

society (6)

m m m m m

It is never necessary to sacrifice the welfare of others. (7)

m m m m m

People should make certain that their actions never intentionally harm another even to a small

degree (8)

m m m m m

If an action could harm an innocent other,

then it should not be done

(10)

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Appendix 3) Results

Study 1: Results

Figure 1: Feeling when purchasing sustainable products

Figure 2: Preference of fair trade

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Figure 4: Reject an offer from unethical companies

Figure 5: Awareness of CSR programs

Figure 6: Importance of CSR when applying

A Cross-Country Analysis of Northern and Southern European Job Seekers and Young Professionals A Project carried out on the Master in Management Program under the supervision of: Professor Joana Story

Corporate Social Responsibility and

Employer Attractiveness