DOCUMENTO DE APOIO AO MÍDIA KIT DO RIO FOR PARTIERS

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DOCUMENTO DE APOIO

AO MÍDIA KIT DO

RIO FOR PARTIERS

9a EDIÇÃO (2010-2011)

ACESSE O MÍDIA KIT AqUI:

www.RIOFORPARTIERS.COM/RFP9

(2)

Conteúdo:

• Carta de apoio da RioTur e Secretaria de Turismo da cidade do Rio de Janeiro

• Prêmios

• Cobertura na imprensa

• Nossos pontos de venda e distribuição

• Resenhas dos leitores

• Perfil dos leitores

• Estatísticas do site RioForPartiers.com

• Estatísticas do site Ipanema.com

• Previsões e estatísticas do turismo de acordo com a imprensa

• Cases de marcas brasileiras se estabelecendo no exterior

(3)

Conteúdo:

• Carta de apoio da RioTur e Secretaria de Turismo da cidade do Rio de Janeiro

• Prêmios

• Cobertura na imprensa

• Nossos pontos de venda e distribuição

• Resenhas dos leitores

• Perfil dos leitores

• Estatísticas do site RioForPartiers.com

• Estatísticas do site Ipanema.com

• Previsões e estatísticas do turismo de acordo com a imprensa

• Cases de marcas brasileiras se estabelecendo no exterior

Carta de apoio da RioTur e Secretaria de

Turismo da cidade do Rio de Janeiro

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Prêmio Revista Top Magazine de top 5 guias

turístico do mundo

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Hotel

Acapulco Copacabana Hotel

Angrense - Hotel /Copacabana

Apa - Hotel / Copacabana

Atlântico Copacabana - Hotel

Atlantis/ copacabana

Augusto’s Copacabana - Hotel

best western Rio Copacabana - Hotel

Biarritz Hotel/Copacabana

Caesar Park Ipanema

Califórnia Othon Classic

Canada/ copacabana

Copa Sul Hotel

Copacabana Palace

Copacabana Praia Hotel

Copacabana Sol

Ducasse Rio Hotel

Everest Park Hotel

Everest Rio Hotel

Excelsior Copacabana Hotel

Hotel Arpoador Inn

Hotel Debret/ copacabana

Hotel Intercontinental

Hotel Ipanema Inn

Hotel Marina All Suites

Hotel Praia Ipanema

Hotel San Marco

Hotel Sol Ipanema

Hotel Vermont

Ibiza/ copacabana

Ipanema Plaza Hotel

JW Marriott/ copacabana

Lancaster Othon Travel

Le Meridien/ copacabana

Leme Othon Travel

Luxor Continental Hotel

Luxor Regente

Majestic/ copacabana

Mar Ipanema

Mar Palace Copacabana - Hotel

Marina Palace Hotel

Martinique/ copacabana

Merlin Copacabana - Hotel

Miramar/ copacabana

Mirasol Copacabana - Hotel

Oceano Copacabana - Hotel

Olinda Othon Classic

Ouro verde/ copacabana

Pestana Rio Atlantica/ copacabana

Plaza Hotel/ copacabana

Portinari Design Hotel/ copacabana

Praia Lido - Hotel/Copacabana

Premier Copacabana e Orla Coapacabana.

Real Palace Hotel

Regente - Hotel/Copacabana

Rio Copa Hotel

Rio Internacional/ copacabana

Rio Othon Hotel

Rio Roiss - Hotel/Copacabana

Ritz Plaza Hotel Leblon

Royal Rio Palace/ copacabana

Royalty Copacabana Hotel

Santa Clara Flat/ copacabana

Savoy Othon Travel

Sheraton

Sofitel R.J./ copacabana

South American Copacabana - Hotel

Trocadero Othon Hotel

Vilamar Copacabana - Hotel/Copacabana

Windsor Palace Hotel

Kiosks

Riotur Orla Copa

Riotur Princesa Isabel

Riotur Aeroporto GIG

Riotur Aeroporto SDU

Rodoviaria

Estação Trem do Corcovado

Albergues/Hostels

Ace Backpackers Youth in Rio

Orla

Lista de Pontos de Distribuição do Rio BIg Maps e

1st Day Tips

Mar Ipanema

Wave

Rio 180º

Everest Rio

Mar Ipanema

Copa Rio

Augustus

Mellow Yellow

Casa Aurea

Copa Sul

Botafogo Easy

Casa Amarelo

Sofitel

Mar Ipanema

Copacabana Rio

El Misti

Sheraton Barra

Caesar Park

Orla

Portinari

Copa Rio

Green Hostel

Debret

Vila Carioca

Alpha

Tupiniquim Rio de Janeiro

Vila Casanova

Villa Leonor

Yaya Hostel

Apartment Rentals

RentinRio

RipApartments

RioGuiden

Copacabana Holiday

Blame it on Rio

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Mar Ipanema

Wave

Rio 180º

Everest Rio

Mar Ipanema

Copa Rio

Augustus

Mellow Yellow

Casa Aurea

Copa Sul

Botafogo Easy

Casa Amarelo

Sofitel

Mar Ipanema

Copacabana Rio

El Misti

Sheraton Barra

Caesar Park

Orla

Portinari

Copa Rio

Green Hostel

Debret

Vila Carioca

Alpha

Tupiniquim Rio de Janeiro

Vila Casanova

Villa Leonor

Yaya Hostel

Apartment Rentals

RentinRio

RipApartments

RioGuiden

Copacabana Holiday

Blame it on Rio

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Page 1

SurveyMonkey - Survey Results

4/5/2009 15:38:40

http://www.surveymonkey.com/MySurvey_Responses.aspx?sm=C3KZnUSGR8RBcwPnDLcwkH...

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Rio for Partiers "Get it half-off" Survey Edit Title

c u r r e n t r e p o r t :Default Report Add Report

Response

Summary

StartedTotal

Survey: 218 Total Completed Survey: 218 (100% )

Show this Page Only

Page: About you page 1/3

1. When are you planning on going to Rio/Brazil?

Response Percent Response Count This week 5.5% 12 Next week 6.9% 15 in a few weeks 15.1% 33 Next month 24.3% 53 in a few months 48.2% 105 answered question 218 skipped question 0

2. How long do you plan on staying in Rio?

Response Percent

Response Count

1 day 0.9% 2

between 2 and 4 days 10.1% 22

between 5 and 9 days 50.9% 111

over 10 days 38.1% 83

answered question 218

skipped question 0

3. How many are traveling with you

Response Percent Response Count no one 20.7% 45 1 36.9% 80 2 20.3% 44 3 9.2% 20 4 5.5% 12 5+ 7.4% 16 answered question 217 skipped question 1

4. How much are you planning on spending per day while in Rio?

Response Percent Response Count under $10 0.9% 2 between $10 and $30 6.9% 15 between $30 and $60 31.2% 68 between $60 and $100 34.9% 76 over $100 26.1% 57 answered question 218 skipped question 0

Show this Page Only

Page: About your information Source

5. Where have you looked for information on Rio?

Response Percent Response Count Other websites 68.9% 142 Books at Amazon.com 15.0% 31 Books at Barnes&Noble.com 5.3% 11 at real bookstores 10.7% 22 answered question 206 skipped question 12

6. Which guides have you considered or already bought?

Response Percent Response Count Lonely Planet 42.9% 85 Michelin 2.5% 5 Frommers 14.6% 29 FootPrint 1.5% 3 other 37.9% 75 answered question 198 skipped question 20

7. Other than Rio for Partiers, how useful was the information on Rio that you found on the web?

Response Percent Response Count Not at all 5.3% 11 Somewhat 57.5% 119 Very 29.5% 61 Extremely 7.7% 16 answered question 207 skipped question 11

8. Which site seemed the most useful, complete?

206

Show this Page Only

Page: What info you most need

9. Please rate the information you value the most in a guide book: not valuable somewhat valuable valuable very valuable extremely valuable Rating Average Response Count Day tours 3.6% (7) 22.2% (43) 36.1% (70) 21.6%₍₄₂₎ 16.5% (32) 3.25 194 Night tours 8.3% (16) 20.3% (39) 30.7% (59) 21.4%₍₄₁₎ 19.3% (37) 3.23 192 Restaurants 2.6% (5) 6.2% (12) 21.2% (41) 34.2%₍₆₆₎ 35.8% (69) 3.94 193 Adventure Sports 8.4% (16) 24.1% (46) 37.7% (72) 16.8%₍₃₂₎ 13.1% (25) 3.02 191 Cultural tours 3.2% (6) 19.5% (37) 42.6% (81) 18.4%₍₃₅₎ 16.3% (31) 3.25 190 What to eat 3.1% (6) 3.6% (7) 18.6% (36) 41.2% (80) 33.5% (65) 3.98 194 What to drink 3.6% (7) 6.7% (13) 20.7% (40) 36.8% (71) 32.1% (62) 3.87 193

Street Pay Guide 3.2% (6) 8.4% (16) 24.2% (46) 32.6%

(62) 31.6% (60) 3.81 190

Phrase Book 6.2% (12) 8.3% (16) 23.3% (45) 31.1%

(60) 31.1% (60) 3.73 193

Hotel listings 4.2% (8) 9.9% (19) 25.7% (49) 26.7%₍₅₁₎ 33.5% (64) 3.75 191 How to deal with Brazilian boys and

girls 6.7% (13) 18.1% (35) 19.2% (37) 20.2%

(39) 35.8% (69) 3.60 193

10. Rio for Partiers gets you discounts at different bars, restaurants, clubs, hotels and tours. As much as $487 for a group of 4 staying 1 week. How much do you believe you will actually save with this book?

Response Percent Response Count probably nothing 20.1% 40 upto US$50 41.7% 83 upto US$150 26.1% 52 upto US$300 7.0% 14 over US$300 5.0% 10 answered question 199 skipped question 19

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Page 1

SurveyMonkey - Survey Results

4/5/2009 15:38:40

http://www.surveymonkey.com/MySurvey_Responses.aspx?sm=C3KZnUSGR8RBcwPnDLcwkH...

view

You have a basic account. To remove the limits of a basic account and get unlimited questions,upgrade now!

s u r v e y t i t l e :

c u r r e n t r e p o r t : _{Default Report} Add Report

Response

Summary

StartedTotal

Survey: 218 Total Completed Survey: 218 (100% )

Show this Page Only

Response Percent Response Count This week 5.5% 12 Next week 6.9% 15 in a few weeks 15.1% 33 Next month 24.3% 53 in a few months 48.2% 105 answered question 218 skipped question 0 2. How long do you plan on staying in Rio?

1 day 0.9% 2 between 2 and 4 days 10.1% 22

between 5 and 9 days 50.9% 111

over 10 days 38.1% 83

skipped question 0 3. How many are traveling with you

Response Percent Response Count no one 20.7% 45 1 36.9% 80 2 20.3% 44 3 9.2% 20 4 5.5% 12 5+ 7.4% 16 answered question 217 skipped question 1 4. How much are you planning on spending per day while in Rio?

Show this Page Only

Response

Percent ResponseCount

Other websites 68.9% 142 Books at Amazon.com 15.0% 31 Books at Barnes&Noble.com 5.3% 11 at real bookstores 10.7% 22 answered question 206 skipped question 12 6. Which guides have you considered or already bought?

Response Percent Response Count Lonely Planet 42.9% 85 Michelin 2.5% 5 Frommers 14.6% 29 FootPrint 1.5% 3 other 37.9% 75 answered question 198 skipped question 20 7. Other than Rio for Partiers, how useful was the information on Rio that you found on the web?

Response

Not at all 5.3% 11 Somewhat 57.5% 119 Very 29.5% 61 Extremely 7.7% 16 answered question 207 skipped question 11 8. Which site seemed the most useful, complete?

206

Show this Page Only

9. Please rate the information you value the most in a guide book: not valuable somewhat valuable valuable very valuable extremely valuable Rating Average Response Count Day tours 3.6% (7) 22.2% (43) 36.1% (70) 21.6%₍₄₂₎ 16.5% (32) 3.25 194 Night tours 8.3% (16) 20.3% (39) 30.7% (59) 21.4%₍₄₁₎ 19.3% (37) 3.23 192 Restaurants 2.6% (5) 6.2% (12) 21.2% (41) 34.2% (66) 35.8% (69) 3.94 193 Adventure Sports 8.4% (16) 24.1% (46) 37.7% (72) 16.8%₍₃₂₎ 13.1% (25) 3.02 191 Cultural tours 3.2% (6) 19.5% (37) 42.6% (81) 18.4%₍₃₅₎ 16.3% (31) 3.25 190 What to eat 3.1% (6) 3.6% (7) 18.6% (36) 41.2% (80) 33.5% (65) 3.98 194 What to drink 3.6% (7) 6.7% (13) 20.7% (40) 36.8% (71) 32.1% (62) 3.87 193

Street Pay Guide 3.2% (6) 8.4% (16) 24.2% (46) 32.6%

(62) 31.6% (60) 3.81 190

Phrase Book 6.2% (12) 8.3% (16) 23.3% (45) 31.1%

(60) 31.1% (60) 3.73 193

Hotel listings 4.2% (8) 9.9% (19) 25.7% (49) 26.7%

(51) 33.5% (64) 3.75 191 How to deal with Brazilian boys and

girls 6.7% (13) 18.1% (35) 19.2% (37) 20.2%

(39) 35.8% (69) 3.60 193

skipped question 24 10. Rio for Partiers gets you discounts at different bars, restaurants, clubs, hotels and tours. As much as $487 for a group of 4 staying 1 week. How much do you believe you will actually save with this book?

Response

probably nothing 20.1% 40 upto US$50 41.7% 83 upto US$150 26.1% 52 upto US$300 7.0% 14 over US$300 5.0% 10 answered question 199 skipped question 19

design survey collect responses analyze results

View Summary Browse Responses Filter Responses Crosstab Responses Download Responses Share Responses

(26)

Page 1

SurveyMonkey - Survey Results

4/5/2009 15:38:40

http://www.surveymonkey.com/MySurvey_Responses.aspx?sm=C3KZnUSGR8RBcwPnDLcwkH...

view

You have a basic account. To remove the limits of a basic account and get unlimited questions,upgrade now! s u r v e y t i t l e :

c u r r e n t r e p o r t :Default Report Add Report

Response

Summary

StartedTotal Survey: 218 Total Completed Survey: 218 (100% )

Show this Page Only

Response Percent Response Count This week 5.5% 12 Next week 6.9% 15 in a few weeks 15.1% 33 Next month 24.3% 53 in a few months 48.2% 105 answered question 218 skipped question 0

2. How long do you plan on staying in Rio?

1 day 0.9% 2

between 2 and 4 days 10.1% 22

between 5 and 9 days 50.9% 111

over 10 days 38.1% 83

3. How many are traveling with you

Response Percent Response Count no one 20.7% 45 1 36.9% 80 2 20.3% 44 3 9.2% 20 4 5.5% 12 5+ 7.4% 16 answered question 217 skipped question 1

4. How much are you planning on spending per day while in Rio?

Show this Page Only

Response Percent Response Count Other websites 68.9% 142 Books at Amazon.com 15.0% 31 Books at Barnes&Noble.com 5.3% 11 at real bookstores 10.7% 22 answered question 206 skipped question 12

6. Which guides have you considered or already bought?

Response Percent Response Count Lonely Planet 42.9% 85 Michelin 2.5% 5 Frommers 14.6% 29 FootPrint 1.5% 3 other 37.9% 75 answered question 198 skipped question 20

7. Other than Rio for Partiers, how useful was the information on Rio that you found on the web?

Response Percent Response Count Not at all 5.3% 11 Somewhat 57.5% 119 Very 29.5% 61 Extremely 7.7% 16 answered question 207 skipped question 11

8. Which site seemed the most useful, complete?

206

Show this Page Only

9. Please rate the information you value the most in a guide book: not valuable somewhat valuable valuable very valuable extremely valuable Rating Average Response Count Day tours 3.6% (7) 22.2% (43) 36.1% (70) 21.6%₍₄₂₎ 16.5% (32) 3.25 194 Night tours 8.3% (16) 20.3% (39) 30.7% (59) 21.4%₍₄₁₎ 19.3% (37) 3.23 192 Restaurants 2.6% (5) 6.2% (12) 21.2% (41) 34.2% (66) 35.8% (69) 3.94 193 Adventure Sports 8.4% (16) 24.1% (46) 37.7% (72) 16.8%₍₃₂₎ 13.1% (25) 3.02 191 Cultural tours 3.2% (6) 19.5% (37) 42.6% (81) 18.4%₍₃₅₎ 16.3% (31) 3.25 190 What to eat 3.1% (6) 3.6% (7) 18.6% (36) 41.2% (80) 33.5% (65) 3.98 194 What to drink 3.6% (7) 6.7% (13) 20.7% (40) 36.8% (71) 32.1% (62) 3.87 193

Street Pay Guide 3.2% (6) 8.4% (16) 24.2% (46) 32.6%

(62) 31.6% (60) 3.81 190

Phrase Book 6.2% (12) 8.3% (16) 23.3% (45) 31.1%

(60) 31.1% (60) 3.73 193

Hotel listings 4.2% (8) 9.9% (19) 25.7% (49) 26.7%₍₅₁₎ 33.5% (64) 3.75 191 How to deal with Brazilian boys and

girls 6.7% (13) 18.1% (35) 19.2% (37) 20.2%

(39) 35.8% (69) 3.60 193

10. Rio for Partiers gets you discounts at different bars, restaurants, clubs, hotels and tours. As much as $487 for a group of 4 staying 1 week. How much do you believe you will actually save with this book?

Response Percent Response Count probably nothing 20.1% 40 upto US$50 41.7% 83 upto US$150 26.1% 52 upto US$300 7.0% 14 over US$300 5.0% 10 answered question 199 skipped question 19

Copyright ©1999-2009 SurveyMonkey.com. All Rights Reserved. No portion of this site may be copied without the express written consent of SurveyMonkey.com. 36 design survey collect responses analyze results View Summary Browse Responses Filter Responses Crosstab Responses Download Responses Share Responses

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www.ipanema.com

Jan 20, 2008 - Mar 1, 2009

Comparing to: Site

45,000 90,000

January 21, 2008 February 27, 2008 April 4, 2008 May 11, 2008 June 17, 2008 July 24, 2008 August 30, 2008 October 6, 2008 November 12, 2008 December 19, 2008 January 25, 2009

Pageviews

9,109 pages were viewed a total of 4,559,574 times

Content Performance

Pageviews

4,559,574

% of Site Total:

100.00%

Unique

Pageviews

3,137,639

% of Site Total:

100.00%

Avg. Time on

Page

00:00:59

Site Avg:

00:00:59 (0.00%)

Bounce Rate

45.21%

Site Avg:

45.21% (0.00%)

% Exit

20.96%

Site Avg:

20.96% (0.00%)

$ Index

$0.00

Site Avg:

$0.00 (0.00%)

Page

Pageviews

_Pageviews

Unique

Avg. Time on

_Page

Bounce Rate

% Exit

$ Index

/carnival/index.htm

401,164

256,369

00:00:59

32.69%

32.61%

$0.00

/carnival/samba.htm

204,714

89,558

00:00:28

28.92%

8.00%

$0.00

/index.htm

196,854

156,302

00:01:08

49.65%

46.59%

$0.00

/pictours/index.htm

114,451

67,380

00:00:42

34.59%

13.50%

$0.00

/rio/nite/e/index.htm

109,388

76,109

00:00:58

28.38%

17.17%

$0.00

/rio/basics/e/index.htm

109,274

65,302

00:00:56

23.16%

11.00%

$0.00

/pictours/ipanema.htm

72,629

34,124

00:00:32

35.16%

10.20%

$0.00

/rio/hotels/e/index.htm

69,369

42,375

00:00:49

26.90%

13.34%

$0.00

/webclips/index.htm

64,629

37,566

00:00:51

32.74%

10.58%

$0.00

/citytour/bchtour.htm

64,342

48,521

00:02:05

62.99%

48.69%

$0.00

/citytour/index.htm

64,063

42,301

00:01:00

30.34%

14.34%

$0.00

/shopping/index.htm

56,624

24,764

00:00:36

12.85%

11.24%

$0.00

/rio/hotels/e/hotipa.htm

53,347

23,476

00:01:09

30.36%

11.37%

$0.00

/carnival/home.htm

52,098

34,291

00:01:03

32.07%

36.11%

$0.00

/citytour/ipanema.htm

51,747

38,148

00:01:41

53.22%

29.06%

$0.00

/restrnts/index.htm

50,924

32,553

00:01:04

25.74%

14.66%

$0.00

/carnival/parade.htm

48,331

33,573

00:00:59

44.12%

18.92%

$0.00

/carnival/street.htm

47,666

32,438

00:00:45

43.92%

11.51%

$0.00

/carnival/allaboutcarnival.htm

45,808

31,354

00:01:12

40.01%

16.79%

$0.00

/livros/olha/page3.htm

45,424

28,861

00:00:26

35.00%

26.98%

$0.00

/hotel/index.htm

45,046

18,164

00:00:45

24.39%

8.08%

$0.00

1 Google Analytics

Stats do ipanema.com

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Previsões e estatísticas do turismo de

acordo com a imprensa

(44)

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(46)

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(49)

Cases de marcas brasileiras se

estabelecendo no exterior

(50)

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