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Revista
de
Administração
http://rausp.usp.br/ RevistadeAdministração52(2017)1–2
Editorial
DearRAUSPreaders,
HappyNewYeartousall!
Thefirst editionof 2017is composedby 10articles.Also bringstheThinBox,withavaluableissue–Agribusiness Sys-temsAnalysis:origin,evolutionandresearchperspectives, writtenbyDecioZylbersztajn,inwhichtheyrevisittheconcept ofagribusinesssystemsandalsosuggestsnewtopicsofresearch inthisarea.
IntheMarketingarea,wehavetwoarticles.Inthefirstone, theauthorsDanielleMontovaniLucenadaSilvaandFábio Hen-riqueSilvaGalvão,introduceAmodelofintegrationamong predictiontools:applied studytoroadfreight transporta-tion,inwhichtheydevelopamodelofanalysisfromthescenery usingdifferenttoolstosupportthedecisionmakinginthe invest-mentsandvalidate the instrumentsinthe roadtransportation sectorchargesinRioGrandedoSulstate, Brazil.In the sec-ondone,Brandprimingeffectonconsumers’financialrisk takingbehavior,byDanielleMontovaniLucenadaSilvaand FábioHenriqueSilvaGalvão,isbasedonthetheoryperspective ofthebrandpriming.Fromtwoexperimentsinthecontextof sportsbrands,theauthorsproposedthatbrandsassociatedwith daringpersonalitycaninfluenceconsumerstomakemorerisky decisions,allowingpredicttheprobabilityofgreateraversionor propensitytoconsumer’sriskinthesesituations.
TheSustainabilityareaismarkedbytwoarticles.The arti-clefromGlauceNascimento,ClaudiaAffonsoSilvadeAraujo and Luciana Albuquerque Alves, Corporate sustainability practices in accredited Brazilian hospitals: a degree-of-maturityassessmentoftheenvironmentaldimension,check the maturityof the Brazilianhospitals according to sustaina-bilitypractices.Thesecond,Eco-innovationandtechnological cooperation in cassava processing companies: structural equationmodeling,written byEliana Cunico, Claudia Brito SilvaCirani,EvandroLuizLopesandCharbelJoséChiapetta Jabbour, investigate if the cassava processing companies in Brazilgenerates eco-innovationsthrough technological coop-erationandthedegreeofparticipationofstakeholdersinthese interactions.
InStrategy&BusinessEconomicsareintroducedthree arti-cles.InThelevelofinfluenceoftrust,commitment,cooperation, and power in the interorganizational relationships of Brazil-iancreditcooperatives,theauthorsDeniseMariaMartins,Ana CristinadeFaria,LeandroCampiPrearoandAlessandro Gus-tavo Souza Arruda analyze the trust builders, commitment, cooperation and power, highlighting relevant aspects of the alignmentoftherelationshipsbetweenindividualcreditunions andtheircentralcreditinBrazil.
In the article Degree of equity ownership in cross-border acquisitions of Brazilian firms by multinationals: a strate-gic response to institutional distance, Manuel Anibal Silva PortugalVasconcelosFerreira,SimoneCésardaSilvaVicente and Felipe Mendes Borini and Martinho Isnard Ribeiro de Almeida, tryto analyze the way whichthe foreign multina-tionalcompaniesanswertotheuncertaintiesintheacquisitions of Braziliancompanies,withtheinstitutional differencesthat separatethecountriesoforiginanddestinationofinvestments. Finally,TicketconsumptionforecastforBrazilianchampionship games, by Adriana Bruscato Bortoluzzo, Mauricio Mesquita BortoluzzoSergioJurandyrMachado,TatianaTerabayashi Mel-hado, Peter Iaropoli Trinity and Bruno Santos Pereira, aims to analyze and predict the consumption of tickets for foot-ballmatchesinBrazilianstadiumsusingdifferentmeasuresof forecast.
The area of Studies on Governance is represented by the articleGovernanceinagribusinessorganizations: chal-lengesinthemanagementofruralfamilyfirms,byCláudio Pinheiro Machado Filho, Silvia Morales de Queiroz Cale-man and Christiano Franca da Cunha. In this article, from a sample for convenience and not probabilistic, they seekto understand the evolution of governance process in the rural properties inBraziland your relationships withmanagement practices.
IntheHumanResources&Organizationsarea,theauthors Renata GomesdeJesusandDivaEsterOkazakiRowe,inthe article Translation, adaptation andobtainment of evidenceof validityofthescaleofperceivedsacrificesassociatedwith leav-ingtotheBraziliancontext:astudyamongteachersofbasic,
http://dx.doi.org/10.1016/j.rausp.2016.10.003
2 M.S.Saes/RevistadeAdministração52(2017)1–2
technical and technologicaleducation, validated and adapted the Powell andMeyer scale to analyze how teachers realize thesacrificesassociated withtheoutputinanorganization,in a Federal Institute of Education, Science andTechnology in Brazil.
Finally,inPublicManagement,MarcosdeMoraesSousa and Tomás de Aquino Guimarães describe the perceptions of judges and managers of Brazilian labor courts related to resourcesandcapabilitiesassociatedwiththedevelopmentand adoptionofinnovationintheirarticlenamedTheadoptionof
innovationsinBrazilianlaborcourtsfromtheperspective ofjudgesandcourtmanagers.
Wewishanexcellent2017toallourreaders:anewyearof manyaccomplishmentsandachievements.
Goodreading!
MariaSylviaMacchioneSaes