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How tourists perceive two island destinations with identical culture, but different demographic characteristics, through social networking sites?: the case of Madeira and Bermuda

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Academic year: 2021

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Figure I- Thesis Organogram Model  Source: Own Elaboration
Figure III – Service Quality Model  Source: (Mont and Plepys, 2003)
Figure VI – General Text Mining Process       Source: (Shaikh and Deshpande, 2016)
Figure VII – Simplified flow of a netnographic research project
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