Conferência
“Internet, Negócio e Redes Sociais”
24 de maio de 2012Auditório ISEGI - UNL
Patrocinadores Globais APDSI
Insurance 2.0
The Way Forward
Insurance 2.0 - The Way Forward
Conferência APDSI – ISEGI – 24.Maio
Web 2.0
Evolving Role of Internet & World Wide Web
One Way
Owner = Power
Mass Authoring
User = Power
Informational
e.g. Corporate Websites, Product Info Downloads, Banners
Interactive
e.g. Chat - Messaging - Forms - Games - Flash
Transactional
e.g. E-Commerce - Online Shopping - E-payment
Personal
e.g. Personalized Sites - Feeds - Blogs
Social
e.g. Microblogging - Facebook - Tweets
Web 2.0
Evolving Role of Internet & World Wide Web
One Way
Owner = Power
Informational
e.g. Corporate Websites - Product Catalogue - Downloads
Interactive
e.g. Online Quotes - Games - Contests - Request Submission
Transactional
e.g. E-Cover Note - E-Proposal - Online Sales
Personal
e.g. Simulators - Need Analysis - Product Advisory - Self-Service Process
Claims – Agents Support and Portal
Social
e.g. Social Network Marketing Friend’s Review & Feedback, Expert / Blogger’s Advice
WHY Insurance 2.0
Where Consumers Prefer to Shop Next : Online !
Growing
Trends
WHY Insurance 2.0
How Consumers Talks about You : You can’t Control !
If you worry about losing
control in the age of social
media, stop. It has already
happened — you no longer
control the majority of the
information that people
hear or trust about your
Internet-savvy generation’s Preference for Self Serviceability
Gen-Y fancy on Internet, Social Network & Mobility
Trend & Choice of Communication / Information channel
WHY Insurance 2.0
WHY Insurers should embark on Insurance 2.0
Lower Distribution Cost, More Competitive Pricing
Lower Cost for Marketing, Larger Pool of Leads / Market Lead generation of younger prospects for Agency force
Competitor’s entry to the Insurance 2.0 space
Customer retention against Competitors and New Players
Stay Relevant and position in Market place
Consumers
Channels
WHY Insurance 2.0
Taking Lead and Stay Ahead !
Company
Country
Fortune
500
Revenue
USD ’bil
Online Presence & Insurance 2.0
Marketing &
Branding Prospecting Sales Services
Web2.0 / Social Media
Met Life
USA
51
Life #1
41
Berkshire – Geico
(Life & Gen)
USA
11
Overall #1
112
State Farm
(Life & Gen)USA
34
61
USAA
(Life & Gen)USA
132
17.5
Progressive
(Life & Gen)USA
161
14.5
1
2
3
5
4
59k 157k 3.0m 6k 167k Updated May.2011WHY Insurance 2.0
Taking Lead and Stay Ahead (PT)!
Company
Country Claims
Mobile
Online Presence & Insurance 2.0
Marketing &
Branding Prospecting Sales Services
Web2.0 / Social Media
OK Teleseguros
PT
Mapfre
PT
Tranquilidade
PT
AXA
PT
Logo
PT
Fidelidade *
PT
Império Bonança *
PT
Zurich
PT
Açoreana
PT
Liberty
PT
72 501 68 6,37k 1,8k Updated Set.2011 12 6.36k 47 353 65WHY Insurance 2.0
Taking Lead and Stay Ahead (PT)!
As Seguradoras têm/tinham páginas não institucionais
Estão a retirar as páginas das Redes Sociais (Facebook)
Começam a ganhar controle neste canal!
Canal e tecnologias desconhecidas (equipas desactualizadas)
Que comunicação e serviços disponibilizar?
Para onde dirigir os contactos e acções consequentes? (Web?)
As Redes Sociais e Web estão em competição com Mediadores
Impacto na estratégia de comercialização (Directo / Indirecto)
Tendências
Medo!
Estratégia?
Consumer Experience Management 2.0
Connecting Conversation to Conversion
Excellent first-hand Experience with You
Draw Prospects to get Involved with You
Bring Suspects to You effectively
Keep your Customers happy and coming back to You
Insurance 2.0 : A Webassurance Channel
Complementary and Supplementary to all Channels
AGENCIES
BANCA
TELEMKTG
CYBER
AGENTS
WEB ASSURANCE
BRANCHES
Insurance 2.0 : A Webassurance Channel
What Can be Done ?
Customer Engagement Marketing Branding Prospecting Sales Services
Social Network Marketing
Internet Campaigns Online Advertisements Web 2.0 Presence Social Community Information Delivery Lead Generation Qualify Leads/Prospects Virtual Advisory Internet Sales Online Underwriting E-Policy Self Services Online Support Feedback Management
