Advertising and marketing
Use of marketing research by advertising agencies of Vale do Paraíba - SP
... Regional advertising markets, especially in the São Paulo State, has acquired greater representation with media investments increasing, which magnifies the need for more professional management for the ...by ...
16
A desconformidade contextual da prestação
... b) Soft law: o ICC Consolidated Code of Advertising and Marketing Communications Practice ... Contrato ou contratos de patrocínio? Intervenção na discussão ... O regime jurídico-privado[r] ...
340
The ethical primacy of advertising rhetoric
... expenses and to benefit economic greed”, ...excess and must sell everything it ...superfluous and without ...have advertising and marketing, for example, both techniques of ...
16
Publicidade odontológica e médica: análise comparativa das normas profissionais
... activities, advertising is an issue that raises serious discussions and is the cause of some ethical suits in professional entities, since every advertising should follow the provisions of the Code ...
6
Marketing strategies to add economic value, reactions on corporate social responsibility advertising in print media: an Indian company case
... responsibility advertising (CSR Advertising) results from commercial advertising, having social ...a marketing tool of cause-related marketing (CR ...innovative advertising ...
17
Student Number: 2072 A project carried out on the Master in Management Program, under the supervision of: Elizabete Cardoso
... mobile advertising that employs SMS” (Zhang & Mao, 2008) and “enables marketers to promote goods, services and ideas through personalized, context driven and relevant messages that are ...
27
A Strategic Analysis of Search Engine Advertising in Web based-commerce
... interface, and availability of multiple Search ...Search Advertising strategy lies in the fact that it is based on contextual ...Contextual advertising implies that the advertisements will be ...
13
Implementation of a service-dominant logic in a Portuguese SME wine seller
... national and international competitions is of great ...quality, and based on the impartial opinion of national and international experts acting as judges in wine ...comments and feedback from ...
76
Rev. bras. gest. neg. vol.17 número54
... understanding and keeping close track of Malay, Chinese and Dayak young adults’ views on ...in advertising activities by conveying the right message to the right people in a community, despite ...
19
Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach
... differential and its use in marketing studies was tested and ...JA2010 and JIM2010) and the questions and scales measuring believability and irritation by Bhat, Leigh, ...
17
Effect of restrictions on television food advertising to children on exposure to advertisements for 'less healthy' foods: repeat cross-sectional study.
... food advertising, as a proportion of both all advertising and all food advertising seen, increased among all viewers following introduction of the scheduling ...HFSS advertising, ...
6
Establishment of a distribution network for Aqua Organic Cosmetics
... flyers and other commerce material are part of ...an advertising strategy than creating a website, perusing PR and ...goods and services through advertisements alone; therefore it is a ...
127
Advertising effectiveness
... the advertising process, from execution to delivery, when trying to enhance advertising ...divergence and relevance – exert a differential effect on ad outcomes such as attitude toward the ad, ...
35
Words of empowerment: (pseudo-)scientific discourse in magazine advertisements
... Kress and van Leeuwen (1996: 149), ‘scientific and technical pictures, such as diagrams, maps and charts, usually encode an objective ...rationality and, as a result, lend credibility to the ...
19
Advertising and mechanisms of its development
... The article reveals problems of advertisement market development in Republic of Abkhazia,. estimatesЫ‘Ritsa’ЫMediaЫьgencyЫandЫ‘Neon - ььь’ЫьdvertisementЫьgencyЫactivitiesй[r] ...
3
Food Advertising and Children’s Food Choices
... Estudos voltados para a publicidade e escolha de alimentos podem contribuir para a limitação da publicidade de alimentos não saudáveis para as crianças ou para a promoção da alimentaç[r] ...
10
CELEBRITY ENDORSEMENT IN ADVERTISING
... players and business organizations seek each other in order to sign partnerships from which both parties hope to ...sponsors and by cedeing them the image usage rights, tennis players earn a ...history ...
8
The Study of the relationship between Knowledge Management and Performance of Marketing in companies Manufacturing (Case Study: Food Manufacturing Companies in Sanandaj City)
... data and organize it, specialties and experiences to introduce staff limitations; and on the other hand it is a concerted effort to get to know the critical concepts whose goal is to increase ...
11
WRAITH: Seduction and glamour in advertising for luxury cars
... communication and ultimate unders- tanding of visual meanings are, in this case, iconic elements: they are simultaneou- sly direct images of reality and of real contexts (the wood, the man, the woman, the ...
10
TEACHING CULTURE THROUGH ADVERTISING
... presentations and what students should learn about the target ...required and just want to learn something to be able to pass the ...profession and they “are interested in the language itself, in the ...
8