and brand)
Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories
... the brand choice of young people, particularly for trendy products, such as clothing, music, movies, and ...a brand that is not favored by peer- dominated group such as teenagers, who use social ...
235
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
... car brand and customers (Belk, 1988; Loureiro & Kaufmann, 2016; Park et ...emotions and feelings; it is about to share the same ...the brand and the cus- tomer self become close ...
10
An exploration study on factors influencing Iranian food industry
... including brand loyalty, physical characteristics, pricing effects, performance characteristics, brand relationship and brand position influence food industry, ...factor, brand loyalty, ...
8
Rev. adm. empres. vol.55 número4
... of brand image and brand association were hypothesized to positively contribute towards brand loyalty, and these hypotheses were ...clear brand image and favorable ...
12
CEO sociability: path towards brand equity and brand relationship
... notoriety, and a platform where both the CEO and Corporate Brand can elevate each other’s ...the brand, awarding it with higher exposure, influence, and presence inside a given ...The ...
208
ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING
... The brand identity and brand image are two concepts used extensively in ...identity and brand image. Brand image is persistent and it takes time to change ...identity ...
8
Toyota RAV4 Model Year Marketing Plan for the U.K
... retailers and key staff with a vast know- how of the ...Glasgow and Stirling) were interviewed following a certain interview guide (Annex ...perceptions and response towards the ...product and ...
51
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
... Cantallops and Salvi (as cited in Bom, 2016), a major aspect that influenced these shifts in consumer’s personality and buying patterns was the evolution of ...internet and these type of websites, ...
74
Effects of Corporate Social Responsibility on Brand Reputation and Brand Identification with Children
... environment and good healthy habits have been approached in class, which may have increased their level of ...period) and it was too difficult to obtain questionnaires in other ...data, and no ...
25
The determinants of customers’ trust and perceptions in the fast food industry
... Brand equity is a combination of four important dimensions, namely brand awareness, brand image, perceived quality, and brand ...restaurant brand equity, is quality, which is ...
78
The impact of social identity of brand on brand loyalty development
... of brand in business ...the brand in society. In this study, we consider the impact of brand identity on increasing product loyalty in one of Iranian dairy ...model and factor ...between ...
10
Brand worlds
... investigate brand worlds as an instrument of branding, employing experiential marketing techniques, in the B2B ...2010) and contributes to the literature on the branding instrument of brand worlds ...
55
“Brand play” versus “Brand attack”
... communities and culture jamming are clear cases-in-point of the general phenomenon of non-collaborative co-creation in action, in our context with respect to brand imagery, brand meaning and ...
15
Dissertação Mestrado Felix Dietrich 214015
... both brand salience and brand recognition has increased in the control ...longer and harder when they realized that they are confronted with the same ...odor and the ability to make ...
180
The effect of firm’s logo on its performance: Evidence from oil industry
... goods and services, especially in petrochemical and oil and its derivatives, are not different significantly and it is the brand that makes the basic ...the brand, its ...
8
Brand cynicism: start to develop a scale
... everywhere and brands aren’t ...presence and value is completely dependent on how they are perceived by ...phenomenon and many aspects remain ...conceptualize and measure Brand Cynicism ...
77
Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?
... change brand image and develop brand reputation » (Gwinner & Eaton, ...companies and brand that have sponsorship get better brand image and reputation by customers, ...
118
In-School CSR and its impact on Brand Image, Brand Identification and Brand Reputation: the moderator effect of Brand Familiarity, Product Involvement and Cause- Brand Fit
... product and company evaluations (Zhou et ...(Feldman and Lynch,1988), the author’s argument was that the threshold for the diagnosticity of information decreases when involvement ...expectations and ...
30
Rev. adm. empres. vol.54 número3
... services and products changed their status as “commodity” and consumers are thus facing dif- iculties to ind better hotels with strong image and superior service quality with heritage ...themselves ...
12
How brand personality, brand identification and service quality influence service brand equity
... of brand identification and brand personality on perceived brand equity, brand identification exercises a stronger effect on brand ...reason, brand managers should be ...
12