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Brand awareness

An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computers

An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computers

... better brand recall, purchase intentions, and improving attitude towards the ...on brand choice when integrated into movies than when presented the independent ...of brand awareness originate ...

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Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty

Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty

... This section is dedicated to evaluating the consistency of the chosen scales and how well they are organized in terms of explaining each specific construct. This process was based in a factorial analysis, more ...

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Event marketing: an innovative promotional tool and its impact on consumer memory and brand awareness

Event marketing: an innovative promotional tool and its impact on consumer memory and brand awareness

... a brand node with a set of associations linked to it, and have brand awareness and brand image as components (Keller, ...studying Brand Knowledge lies in prompting these associations ...

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THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT

THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT

... Brand awareness, as one of the fundamental dimensions of brand equity, is often considered to be a prerequisite of consumers’ buying decision, as it represents the main factor for including a ...

8

PR 2.0 and interaction of Turkish Brands in Terms of Brand Awareness

PR 2.0 and interaction of Turkish Brands in Terms of Brand Awareness

... or brand, introducing the skills, experiences and expertise of the firm, creating a leadership idea about the firm, finding supporters, contacting with the shareholders of the firm, creating a good and effective  ...

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How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects

How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects

... a brand positive agreement with one of the following statements: “I always appreciate when brands try to reach out to me through the gaming ...the brand involvement, 59% of the respondents always appreciate ...

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MARKETING PLAN FOR EDUCATIONAL CENTER ―THE UNKNOWN ISLANDS‖ RUSSIA EKATERINA KUSOVA № 1384

MARKETING PLAN FOR EDUCATIONAL CENTER ―THE UNKNOWN ISLANDS‖ RUSSIA EKATERINA KUSOVA № 1384

... ―The Unknown Islands‖ is an educational center for the development of children’s talents with four facilities in the North Western district of Moscow and more than 90 different classes, covering pre-school, nursery, ...

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The Possibilities of Social Media Marketing: Why Sponsored Posts on Facebook and Instagram are effective Online Branding Tools

The Possibilities of Social Media Marketing: Why Sponsored Posts on Facebook and Instagram are effective Online Branding Tools

... A comparison of sponsored posts according to platforms: In order to answer the hypotheses, the data from the questionnaire was processed to indicate the extent to which sponsored posts (SP) affect users in terms of ...

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THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT

THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT

... In an increasingly competitive business environment, promotion campaigns have a great significance in terms of market positioning of companies. The promotion campaigns are having a key role, sometimes even vital, because ...

5

Approaches that affect consumer-based brand equity

Approaches that affect consumer-based brand equity

... the brand, the image of supplier and image of the company generate positive or negative relationships in the consumer's ...to brand can positively affect the four dimensions of brand (Pappu et ...the ...

17

Enhance the Brand Image through Television Commercial (TVC): A Case Study Create Your Chance of Tokopedia.com and Apologizes of Bukalapak.com

Enhance the Brand Image through Television Commercial (TVC): A Case Study Create Your Chance of Tokopedia.com and Apologizes of Bukalapak.com

... to brand image of PT ...the brand image of PT Tokopedia by 38% and has a regression equation Y = 9,45 + 0,439 X (Teddy & Angeline, ...and Brand Ambassador to Increase Brand ...

8

Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories

Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories

... strong brand is creating brand saliency in the mind of the ...consumer. Brand salience refers to aspects of the awareness of a brand such as the top-of- mind awareness of the ...

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Rev. adm. empres.  vol.54 número3

Rev. adm. empres. vol.54 número3

... of brand awareness and establish a unique brand image for a better response from con- ...building brand image and creating well awareness is the ultimate objec- tive of marketing ...and ...

12

Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores

Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores

... consumer brand engagement in social media apresenta um valor de correlação entre o intervalo de 0,5 e 0,7 (0,51), o que corresponde a uma correlação positiva moderada, tendo em conta a brand ...consumer ...

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Managing Consumer-Based Brand Equity in Higher Education

Managing Consumer-Based Brand Equity in Higher Education

... customer-based brand equity to ...(1993) brand equity is presented as a two-dimensional construct-based around brand awareness and brand ...image. Brand loyalty is treated as an ...

16

INTERNATIONALIZATION STRATEGY OF GENCORK TO GERMANY

INTERNATIONALIZATION STRATEGY OF GENCORK TO GERMANY

... enough brand awareness for Sofalca’s licensing or franchising, creating a risk of brand’s deterioration if the licensee fails to meet standards of required ...

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A study on influencing factors on brand loyalty: A case study of Mobile industry

A study on influencing factors on brand loyalty: A case study of Mobile industry

... and brand loyalty. 2. There is a positive relationship between brand awareness and brand ...between brand awareness and perception ...between brand awareness and ...

6

Rev. adm. empres.  vol.55 número4

Rev. adm. empres. vol.55 número4

... that brand awareness does not lead to brand loyalty and brand equity for the Lahore ...between brand awareness and brand loyalty in tourism ser- vices (Pike et ...of ...

12

The determinants of customers’ trust and perceptions in the fast food industry

The determinants of customers’ trust and perceptions in the fast food industry

... food brand on the brand equity dimensions (brand awareness, brand loyalty, perceived quality and other brand associations) and on customer perceptions and behavior (customer ...

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Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention

Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention

... a brand leads to differences in processed information and brand evaluation (Alba & Hutchinson, 1987), since the more familiar it is, more easily memory is accessed (Lafferty ...most ...

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