Brand awareness
An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computers
133
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
74
Event marketing: an innovative promotional tool and its impact on consumer memory and brand awareness
69
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT
8
PR 2.0 and interaction of Turkish Brands in Terms of Brand Awareness
14
How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects
98
MARKETING PLAN FOR EDUCATIONAL CENTER ―THE UNKNOWN ISLANDS‖ RUSSIA EKATERINA KUSOVA № 1384
44
The Possibilities of Social Media Marketing: Why Sponsored Posts on Facebook and Instagram are effective Online Branding Tools
26
THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT
5
Approaches that affect consumer-based brand equity
17
Enhance the Brand Image through Television Commercial (TVC): A Case Study Create Your Chance of Tokopedia.com and Apologizes of Bukalapak.com
8
Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories
235
Rev. adm. empres. vol.54 número3
12
Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores
88
Managing Consumer-Based Brand Equity in Higher Education
16
INTERNATIONALIZATION STRATEGY OF GENCORK TO GERMANY
31
A study on influencing factors on brand loyalty: A case study of Mobile industry
6
Rev. adm. empres. vol.55 número4
12
The determinants of customers’ trust and perceptions in the fast food industry
78
Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention
25