Brand Image
Employer brand image in an international context – a comparison between Germany and Portugal
... Derived from the shown analysis there are several conclusions. Firstly the recruitment and employer branding ideas and practices were analyzed through expert interviews. The internet and within social media are essential ...
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ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING
... Rebranding is expected to be accompanied by qualitative changes in the product or service. When the product functions have been upgraded, when the product received an upgrade, the consumers will appreciate this. ...
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Brand Revitalization: Penciptaan Brand Image Produk Green Sands Bebas Alkohol Melalui Marketing Communication (Advertising dan Public Relation) Pada Pt Multi Bintang Indonesia Tbk.
... membentuk brand image Green Sands Bebas Alkohol, antara lain: minuman soda tanpa alkohol; merek yang cool dan trendy; merek yang modern; kemasan modern, unik, dan menarik; merek dengan harga yang layak; ...
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Line extension influence on brand image: a study on the alcoholic beverage market in Brazil
... ‘brand image trap’. Aaker (1996) made then a distinction between brand identity and brand image, and argued that there needs to be a clear distinction about the ...defined brand ...
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In-School CSR and its impact on Brand Image, Brand Identification and Brand Reputation: the moderator effect of Brand Familiarity, Product Involvement and Cause- Brand Fit
... as Brand Familiarity, Product Involvement and Cause-Brand ...on Brand Image, Brand Reputation, Brand Identification and Perceived Intent; taking as moderators the Brand ...
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A CSR communication strategy for Continente: improving brand image and reinforcing local community bonds
... and points-of-difference (POD) with main competitors to achieve the right brand image (Keller, 2011). Considering the increasing value given to the support of local social issues and the growing need for ...
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The country of origin effect: tracking Brazil’s brand image among italian consumers
... of brand equity is that the power of a brand lies in the minds of consumers and what they have experienced and learned about the brand over ...for brand equity to provide a useful strategic ...
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An exploratory study towards development of a new communication strategy for IBS
... the brand advocacy rates I recommend that the IBS have personalized student business cards for their postgraduate ...IBS brand image and also including the website of the IBS on each distributed ...
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An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty
... Therefore, brand management is important in today’s structure of ...good brand helps gain new customer and future preferences, which leads to customer ...retention. Brand loyalty is one of the most ...
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Rev. adm. empres. vol.52 número6
... perceived brand image and perceived celebrity endorser credibility on how the members of a Facebook fan group assess the perceived brand value of the sponsoring company (H1 and ...the brand in ...
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Cultural and historical heritage: An asset for city branding
... competitive brand image of Trebinje, the most significant assets which can be used in the branding strategy are the Old City, the townscape of the main street and the city square, Helen of Anjou and legends ...
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The effect of firm’s logo on its performance: Evidence from oil industry
... the brand that makes the basic distinctions. The resulting image of the brand, its performance advantages and descriptive-cognitive benefits, come from brand logo and can be effective on ...
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Rev. adm. empres. vol.54 número3
... Hotel brand awareness plays an important role in strengthening brand image and loyalty and can be promot- ed efectively through various ...strong brand awareness, managers are motivated to ...
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Macao as a brand : can city branding change Macao’s image perceptions?
... 21 strategies for the city marketing. Ideally, the data collection should focus, not only on tourists’ perceptions, but also on any group of individuals that contribute to the brand image success. ...
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Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?
... change brand image and develop brand reputation » (Gwinner & Eaton, ...and brand that have sponsorship get better brand image and reputation by customers, for instance; ...
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FACULDADE DE MOTRICIDADE HUMANA
... goals: image improvement, integration into society, employees ’ motivation, communication of social responsibility and sustainable economic ...of image improvement and integration in the ...however ...
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MARKETING PLAN FOR EDUCATIONAL CENTER ―THE UNKNOWN ISLANDS‖ RUSSIA EKATERINA KUSOVA № 1384
... ―The Unknown Islands‖ is an educational center for the development of children’s talents with four facilities in the North Western district of Moscow and more than 90 different classes, covering pre-school, nursery, ...
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Colourless, tasteless, and odourless: the impact of bottled water brand personality on consumer behaviour
... youthful image, as illustrated by its promotion of the name Pedras instead of Água das Pedras, the change in the design of its bottle to a more elegant shape and simpler label, its use of more informal and ...
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Rev. adm. empres. vol.55 número4
... of brand image and brand association were hypothesized to positively contribute towards brand loyalty, and these hypotheses were ...clear brand image and favorable brand ...
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The determinants of customers’ trust and perceptions in the fast food industry
... Brand equity is a combination of four important dimensions, namely brand awareness, brand image, perceived quality, and brand ...restaurant brand equity, is quality, which is ...
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