Brand preference
Services Quality on Brand Preference and Purchase Intention of Customers (case study: customers of Saderat bank)
... 2.4. Brand preference and purchase intentions Preference of brand is the prejudice that a consumer have than a specific ...of brand, which brings the benefit to the organization of more ...
10
Self-image congruence and brand preference: analysis by product usage role and level of country development
... “Since appearance tyrannizes over truth and is the lord of happiness, to appearance I must devote myself.” (Plato) Introduction. The theoretical chapter is aimed to help the reader get a better grasp on the concepts ...
76
Brand Equity: A Probabilistic Approach on Brand Preference
... a brand instead of isolating their specific ...a brand name, product attributes and ...each brand would have the same market share in that consumers’ purchases (Barwise, ...of brand ...
86
SYMBOLIC AND FUNCTIONAL BRAND EFFECTS FOR MARKET SEGMENTATION
... among brand preference, brand personality, customer perceived value, and golfer‟s ...2004), brand personality does offer significant supplementary explanation power on golfers‟ brand ...
12
The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
... overall brand preference and multi-attributed preference based on objectively measured attribute levels 43 and as an overall quality and choice intention 44 ...of brand equity is positively ...
20
Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention
... a brand because of its CSR ...on brand reputation, identification and image was not always ...on brand reputation and identification, but no reference to brand preference neither ...
25
The impact of social identity of brand on brand loyalty development
... a brand is exclusive, the stronger it is and customer provide better support for it (He et ...prestige brand is a particular brand, which is not only maintain a good quality but also it can be used ...
10
How customer satisfaction changes behavior: A case study of banking industry
... According Lees et al. (2007), losing customers to another bank have worried bank executives. Detecting the reasons why customers switch banks helps many executives plan their customer retention including customer ...
6
Line extension influence on brand image: a study on the alcoholic beverage market in Brazil
... existing brand (Ourusoff et ...between brand extensions and line ...a brand extension relates to the use of an existing brand name to introduce products in a product segment which is new to ...
105
Brand Relationships: A Personality-Based Approach
... the brand which could cause a shift in the relationship ...consumer brand rela- ...consumer brand preferences and thus a loss in con- ...consumer brand relationship may make attacks on loyals ...
12
Analyzing consumer-based brand equity on Facebook: the impact of brand gender
... “consume” brand-related content, assuming a more “voyeuristic” engagement, are also critical for brands (Utz & Beukeboom, 2011), and, according to Shang et al (2006), lurking contributes to an explanation of ...
7
Personal Brand
... personal brand, Brown (2010, ...personal brand e carácter, que na maioria das vezes são confundidos como sendo ...personal brand, é importante ser capaz de ...
95
Brand worlds
... B2B brand worlds can clearly be described as co-created by both the organization and the ...B2B brand world experience itself: the brand world experiencescape, reflecting the company’s contribution ...
55
An exploration study on factors influencing Iranian food industry
... including brand loyalty, physical characteristics, pricing effects, performance characteristics, brand relationship and brand position influence food industry, ...factor, brand loyalty, ...
8
Brand sensuality and consumer-based brand equity
... Research has also tried to identify how sensory imagery affects brand evaluations and how consumers use extrinsic cues to infer product attributes. In an investigation of how German and French music influence wine ...
149
External brand extensions impact on Diesel's brand image
... the brand also covers two parallel collections: Diesel Kids, launched in 1984 and Diesel Black Gold, launched in 2007 to reach the casual-luxury segment; these lines can be found in the same point-of-sales as the ...
39
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT
... though brand choice share can not be exclusively caused by the level brand unaided awareness, the depicted exponential model suggests that, both in the case of durables and non-durables, as unaided ...
8
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
... of brand loyalty mentioned above clearly show us how important the impact of loyalty onto brands can ...the brand which is not likely to be affected under a normal ...that brand loyalty can be either ...
10
Rev. adm. empres. vol.55 número4
... destination brand in ...the brand equity of the Lahore Fort as a destination brand, which will positively impact the number of visitors to the ...that brand image signiicantly contributes to ...
12
In-School CSR and its impact on Brand Image, Brand Identification and Brand Reputation: the moderator effect of Brand Familiarity, Product Involvement and Cause- Brand Fit
... In addition, research has found product involvement as a moderator of CSR’s impact on product and company evaluations (Zhou et al., 2012). Making use of the accessibility-diagnosticity framework (Feldman and Lynch,1988), ...
30