E-Word of Mouth
O declínio e a ascensão da comunicação word-of-mouth
... De acordo com Tong, W. & Xuencheng, Y. (2010), no seu estudo acordo do word-of- mouth eletrónico, Arianna Huffington é uma Líder de Opinião Chefe. Ou seja, tem influência nos processos de tomada ...
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Os efeitos das perceções de qualidade de vida e da imagem no word of mouth dos territórios: a visão dos residentes
... A sexta hipótese de investigação inclui cinco dimensões e visa compreender se a qualidade de vida do residente afeta o word of mouth. Nenhuma das dimensões foi corroborada o que leva a assumir, pelos ...
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Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns
... trigger word of mouth, which form of communication they prefer (picture, video, text, advergame) and how they combine on-line and off-line ...frequency of exposure, reinforce the ...
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O poder do word-of-mouth e do conteúdo gerado por utilizadores na comunicação turística: o caso de uma agência de viagens à medida
... aim of this paper is to understand the importance of word-of-mouth and user generated content for travelers and tourism activity in Portugal, taking the example of TravelTailors, ...
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A influência do Electronic Word-of-Mouth (eWOM) na intenção de frequentar restaurantes por parte dos Millennials
... Estes comentários, opiniões e experiências, quando disseminados através da Internet, denominam-se por electronic Word-of-Mouth (eWOM). O eWOM pode influenciar a construção da imagem de uma ...
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Papel dos Blogs de Moda na Geração de Eletronic Word of Mouth (EWOM): Uma análise baseada no Technology Acceptance Model.
... aim of this study was to understand to what extent the Portuguese fashion blogs influence their readers in the purchase ...Electronic Word of Mouth (EWOM) generated by fasion blogs and their ...
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The impact of online brand community on electronic word-of-mouth communications
... Word of Mouth (henceforth referred to as WOM) is considered to be one of the most influential sources of marketplace information for consumers (Alreck & Settle, ...sense of ...
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Influencers de moda : impacto das perceções e confiança na intenção de compra e Word of Mouth
... strategy of using digital ...part of communicating products and brands by creating content on their social ...lives of individuals, essentially the Millennial generation, as the presence of ...
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ELECTRONIC WORD OF MOUTH (E-WOM) FOURSQUARE: THE NEW SOCIAL MEDIA
... exertion of power over the company, post-purchase advice seeking, self-enhancement, economic rewards, convenience in seeking redress, hope that platforms operator will serve as a moderator, expression of ...
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Determinantes do Word of mouth em empresas de comércio a retalho em supermercados e hipermercados
... O word-of-mouth, definido como a comunicação que circula entre os clientes e consumidores acerca uma marca sem que esta tenha qualquer tipo de interferência, é uma variável que as empresas procuram ...
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The role of online brand community engagement on positive or negative self-expression word-of-mouth
... advancement of electronic WOM (eWOM) has opened avenues for new forms of interactive marketing communication, instead of the limited traditional one-way communication between brands and consumers via ...
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A Business Application of the System Dynamics Approach: Word-of-Mouth and Its Effect in an Online Environment
... stage of systematically observing and collecting para- meter data from more real-world shopping ...role of word-of-mouth through electronic channels in the ad- option decision process ...
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Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship
... part of their communication ...role of SNS in the communication mix through further investigating their effects on brands and acknowledging their influencing ...use of SNS to effects on ...
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Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intention
... rise of influencer marketing, which has been proved to deliver companies’ messages to a wider audience in an effective ...implications of the electronic word-of-mouth that digital ...
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Empirical investigation of the impact of online Word of Mouth on customer based brand equity in the German product market
... signal of differentiation in the customer’s ...mind of a customer can define the strength of a ...that word of mouth (WOM) is a strong influencer on the customer’s perception in ...
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The role of word-of-mouth and celebrity endorsement in online consumer-brand relationship: the context of Instagram
... electronic word-of-mouth (eWOM) revolves around conversations about products and services among internet users (Hennig-Thurau et ...sharing of "posts" of brands or celebrities ...
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Understanding what drives consumers’ electronic word-of-mouth behavior in a multichannel, multimedia and multiscreen environment
... The current dissertation, build on prior literature regarding channel choice and eWOM motivations, develops a model that explains consumers’ channel usage according to their electronic word-of-mouth ...
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Dealing with firestorms : brand strategies to manage negative word of mouth during social media crisis
... growth of social media has not only changed the way individuals are communicating, it also had an impact on their ...moving of social networks, information can be distributed at a faster pace; then it was ...
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The influence of customer value on word of mouth: a study of the financial services company in Brazil
... number of customers, some limitations of this study give rise to opportunities for future ...fragility of recommendation intention as an indicator that drives customer actions and increases ...One ...
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A comunicação no setor da restauração: a importância da electronic word-of-mouth
... electronic word-of-mouth, e devido principalmente à ausência dos laços (ou ligações) acima referidos as relações de confiança baseiam-se essencialmente na crença na benevolência e na ...
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