Marketing strategy
A Marketing Strategy & Communications
... This project aimed to analyse the needs and expectations of the internal network of sustainable destinations and the external positioning of the ECSTPA among its competitors, in order to propose a marketing ...
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THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR
... a marketing strategy for attracting and maintaining loyal customers domestic and international, for whose implementation it should be mentioned for specific tactics, identify ways to internationalize the ...
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estratégia de marketing para formação integral de usuários unisitários Library without borders: marketing strategy for comprehensive training unisity of users :: Brapci ::
... a marketing strategy to train the incoming students to become autonomous in the usage of informational resources, as well as promoting the library as a cultural center, and also to encourage the reading, ...
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Pokémon Go como estratégia de marketing: Como as empresas usam o jogo mobile para atrair clientes / Pokémon Go as a Marketing Strategy: How Companies Use Mobile Gaming to Attract Customers
... The article aims to address the use of mobile game Pokémon Go as a marketing strategy by companies to engage and attract customers. The game consists of the need to move the smartphone around the city in ...
Vietnamese cultural dimensions and its effects on the marketing strategy for international ventures
... international marketing research theory for Multinational Corporations related to the Vietnamese cultural framework as well as proposing a cultural model in order to facilitate the formulation of marketing ...
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International marketing strategy of Portuguese SMEs: case of Casa Ermelinda Freitas
... client-following strategy and close relationships with all market players has proven to be successful (Bonaccrosi, 1992; Erramilli & Rao, 1990; Sharma & Johanson, ...
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o uso de ferramentas da web 2.0 Marketing strategy in units of information: use of web 2.0 tools :: Brapci ::
... A web 2.0 traz uma infinidade de recursos que podem ser incorporadas às bibliotecas, muito desses recursos podem ser utilizados na promoção da própria biblioteca. Para fazer uso dessas ferramentas, os profissionais ...
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Marketing strategy of brand management Маркетинговая стратегия бренд-менеджмента
... «kryterii otsinky efek- tyvnosti realizatsii funktsii brendu» [Criteria for evaluating the ef- fectiveness of the functions of the brand].. Ekonomika i marketynh v umovakh vsesvitnyoi[r] ...
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Customer-oriented marketing - a strategy that guarantees success: Starbucks and McDonald’s
... new marketing strategy by announcing: “at McDonald's, we are committed to listening to our customers and to being open and direct about the facts surrounding our people, our food, and our restaurants” ...
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Internationalization of a SME: Multivision, Lda
... a marketing innovation, insofar as it is an outbound communication strategy through its presence in international events and demonstrating distinctive solutions vis-à-vis the competition, which meet ...
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Rev. Bras. Econ. vol.57 número2
... a marketing strategy commonly observed: book publish- ers often insert ads into newspapers and magazines to promote best-selling titles; pharmaceutical firms often distribute advertisements to report the ...
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Digital strategy in master programs in management in Portugal
... Content Marketing consists of generating accurate, consistent, attractive, relevant and valuable content that will ultimately attract and retain customers and lead to a profitable customer ...traditional ...
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Developling a communication strategy to enter the mariculture market
... planning marketing communications, it is recommended that managers should focus on meeting consumers’ preferences and helping them meet the preferences of their social ...
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THE LINK BETWEEN ORGANIZATIONAL CULTURE AND CORPORATE PERFORMANCE – AN OVERVIEW
... The authors proposed a model in which organizational culture was measured using several latent variables (organizational structure, organizational values, task organization, [r] ...
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MARKETING SOCIAL E MARKETING SOCIETAL: UMA CONFUSÃO TEÓRICA SOCIAL MARKETING AND SOCIETAL MARKETING: A THEORETICAL CONFUSION MARKETING SOCIAL Y MARKETING SOCIETAL: UNA CONFUSIÓN TEÓRICA
... do marketing social como sinônimo de responsabilidade social e marketing relacionado a causas sociais, além do emprego do termo marketing social ...do marketing voltados a mudar comportamentos ...
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Marketing budget optimisation: key metrics and trends, according to specialists
... regarding marketing, which creates a demand for a clear definition of those that are most relevant and impactful to the ...with marketing metrics was a recurrent problem in previous researches, such as ...
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Strategy in Turbulent Environment: A Case Study of Indian Domestic Company
... The industry has mainly two strategic groups i.e., Domestic companies and multinationals. Domestic companies are mainly fully to partially integrated, manufacture mainly generic molecules and market their products in ...
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INFORMATIONAL APPLICATION FOR THE SUPPORT OF OPERATIONAL MANAGEMENT
... a strategy of global improvement and durable of the organization’s ...the strategy of the company, the usage of administration rules, organizational states and technique, for which it is appealed to modern ...
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Evolução do ensino de marketing: um breve histórico.
... por Marketing em 1899, em um curso denominado “Distribuição de Produtos ...tema Marketing. “Somente quando a venda ou a situação de Marketing no comércio se tornaram um problema, foi dado um espaço ...
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Em busca de um desafio
... 19h30. A chegada de Ronaldo Sampaio Ferreira (Pre- sidente do Conselho de Administração da Bombril), Gustavo H. Ramos (Diretor Presidente), Horácio Del Nero Rocha (Diretor Comercial), Fernando Pires (Di- retor de ...
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