Social Media (SM)
MANAGER E SOCIAL MEDIA MANAGER: CASOS EM PORTUGAL
... os social media (SM), o Social Media Marketing (SMMkt) está a ser cada vez mais utilizado pelas ...em social media ou agências especializadas em social ...
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Evolving factors influencing consumers' attitudes toward social media marketing and its impact on social media usage
... Marketers are increasingly beginning to understand and use SM as a component of their marketing strategies. Promotions, marketing intelligence, public relations, marketing communications, and product and customer ...
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Determinants of organisational social media adoption
... of social media utilisation that go beyond merely demographic characteristics such as firm size or industry ...corporate social media usage by distinguishing between three different ...
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Print media and social media, the coexistence and new strategies
... Today’s media companies, particularly Print Media organizations seem to struggle in recent years, not only in a financial way, but also regarding a certain escape from the public in ...of Media ...
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O papel dos social media nas crises reputacionais
... dos social media seja importante durante o dia-a- -dia de uma organização, é durante o período de crise que estes se podem tornar num grande aliado, uma vez que permitem uma resposta rápida e quase ...
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Social media influencers
... goals for Education First, and also on the amount of clicks and followers on EF Portugal social networks. However, there were also influencers - Conguito and Sea3PO - who had hardly any positive impact on the ...
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Marcas de luxo e social media : abordagem qualitativa sobre as atividades de social media marketing e as perceções de especialistas do setor
... A personalização é definida como a medida em que as plataformas de social media fornecem uma busca personalizada de informações e um serviço personalizado (Godey et al., 2016). O nível de personalização ...
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Developing a social media strategy for Hilti Singapore
... To maximize the content views on Facebook, Hilti has to align their posts to Facebook’s news feed algorithm EdgeRank (affinity, weight and time decay) and understand main engagement drivers. As it is generally ...
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Social-Media Monitoring for Cold-Start Recommendations
... of Social- media leads people into hastily sharing how happy or how disappointed they are with newly obtained products or recently watched ...fast Social Net- works and Microblogs are flooded with ...
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MANAGEMENT CONSULTING LABS – GALP SOCIAL MEDIA
... years, social media has been gaining more and more importance in our ...The Social Media s erves exactly the same purpose Media does: it’s a mean of information and communication, but ...
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Web 2.0: Social Media Plan
... Ao nível estratégico é necessário fomentar uma maior aproximação da marca aos consumidores nacionais, aproveitando os diversos grupos existentes para a promoção de diversos produtos, eventos nacionais e das diversas ...
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Plano de social media marketing para o Millennium BCP
... de Social Media, que procure colmatar as lacunas identificadas, tais como: baixo rácio seguidores/clientes, pouca interação nas publicações e pouca dinâmica nestas plataformas, dando-lhes um novo rumo tendo ...
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Management consulting labs-Galp social media
... To be truth, the characteristics of the project did not require knowledge that had been lectured during the Masters in Management at NOVA School of Business and Economics (NOVA SBE). This project, as already mentioned, ...
25
A social media marketing plan for Quinta da Suratesta
... many social networks sites (Boling, Burns and Dick, ...on social media in order to become well-known and create awareness, but also to communicate and engage with ...Through social ...
172
Social media impact on stock prices
... An!online!process!was!created!in!R!to!gather!all!the!news!and!tweets!about!Tesco!and! SKY! from! several! sources! (Twitter,! Yahoo! Finance,! Google! Finance! and! Financial! Times)! ...
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Management consulting labs-Galp social media
... Finally, the last work-front was defined in order to answer the second macro question on how would the company create customers’ online engagement through the combination of interesting content and tools. During the ...
25
Social media and tourism : a wishful relationship
... Thematic social network sites such as TripAdvisor became very important tools for travelers when deciding which hotels to book, and what restaurants and tourist attractions to visit, been a visible part of tourism ...
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Multimodal access to social media services
... Regarding social media service selection to include in the prototype, as per the partici- pants’ expressed preferences, YouTube was chosen as the primary video service where to retrieve and publish ...based ...
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A utilização de plataformas de social media pelos museus
... Os profissionais da área de museus vêm na social media uma forma de melhorar o contacto e os esforços de comunicação com os seus públicos. O Facebook tem sido visto como sendo o mais eficaz 14 , ...
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O S SOCIAL MEDIA E OS
... A compreensão dos dados da indústria gera-nos assim questões sobre os hábitos de consumo de música atuais e sobre as motivações para o uso crescente de serviços de streaming como meio preferencial para o consumo de ...
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