Television and advertising
Smart TVs: the new age of television and advertising
... integrated and engaging ad experience (YuMe, ...small and medium size companies would become smart TV advertisers. Agencies and Suppliers will have basically the same role, but will need to improve ...
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Effect of restrictions on television food advertising to children on exposure to advertisements for 'less healthy' foods: repeat cross-sectional study.
... food advertising, as a proportion of both all advertising and all food advertising seen, increased among all viewers following introduction of the scheduling ...HFSS advertising, ...
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Stealth Advertising: The Commercialization of Television News Broadcasts in Canada
... “stealth advertising” in ...analysis and in-depth ...frequency and actual time spent airing commercially influenced messages in television newscast ...recorded and content-analyzed. The ...
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The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising
... Despite all the success acquired by Media Smart, the effectiveness of it seem not to be the desired one (Eagle, 2007) since there are some unenthusiastic comments from teachers, who used the program in Britain. They ...
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USO DA PUBLICIDADE TELEVISIVA NA SALA DE AULA: PERCEPÇÕES E CONTRIBUIÇÕES DE ACADÊMICOS DE LICENCIATURA EM QUÍMICA / Use of television advertising in the classroom: perceptions and contributions of academics of bachelor degree in chemistry
... Science, and Technology of Rio de Janeiro (IFRJ), campus Nilópolis, with the purpose to investigate how chemistry teachers in training could take ownership of television advertisements as a teaching ...
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Projection of the party image in television campaign strategies: an analysis of free campaign advertising time on brazilian television in 2002.
... Como dito na primeira parte deste trabalho, a fim de se comprovar a hipótese da substituição dos partidos políticos pelos meios de comu- nicação na dinâmica eleitoral recente, seria prec[r] ...
39
Traditional and influencers’ instagram advertising
... – television, radio, and print press – to social media marketing (Lee & Hong, ...businesses and organisations talk to one another and share their opinions and recommendations ...
35
Gender role portrayals in brazilian and portuguese television advertisements
... assertiveness, and material success”, whereas femininity “stands for a preference for relationships, modesty, caring for the week, and the quality of ...females and males should be narrower in ...
8
Recommendation system for modern television
... For offline evaluations, other metrics could have been used. There are other not ad- dressed techniques less used than RMSE but they could give a very different result. Only implicit ratings were tested, a dataset with ...
96
Discussing quality: critical vocabularies and popular television drama
... consistently and boldly for its big storylines and that the aesthetic is used not only for the clear delineation of morality but to express a darker vision of the world than was previously the ...Phil ...
12
WRAITH: Seduction and glamour in advertising for luxury cars
... communication and ultimate unders- tanding of visual meanings are, in this case, iconic elements: they are simultaneou- sly direct images of reality and of real contexts (the wood, the man, the woman, the ...
10
Marques De La Television Numerique
... Comme le cœur de notre recherche est l’étude de la télévision numérique dans deux pays: France et Brésil, nous avons considéré plus pertinente de retenir une démarche comparat[r] ...
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Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach
... differential and its use in marketing studies was tested and ...JA2010 and JIM2010) and the questions and scales measuring believability and irritation by Bhat, Leigh, and ...
17
Power and gender relations in brazilian television interviews
... Female and male interviewers appear in a large number of interview programmes on Brazilian television, but those programmes are of differentiated importance and prestige, which are measured on the ...
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The US and Portuguese colonialism as imagined through television drama
... 1961, and later in Guinea-Bissau and ...censors and sponsors often imposing the use of euphemisms and fictitious locations or organizations, even during the mid- 1960s’ boom of spy shows ...
17
Education Level of Women and Watching of Cable Television
... cable television some positive and necessary habits of women have been affected like reading books, playing games and going out for ...family and social interaction, appearance and ...
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TEACHING CULTURE THROUGH ADVERTISING
... curious and eager to ...thing and is part of human life, as well as present Porter and Samovar’s six characteristics for culture: it is learned, transmissible, dynamic, selective, ethnocentric ...
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Advertising of medical products
... With this in view, and on the recommendation of Committee I, the Conference adopted Resolution XXII, instructing the Director to include on the agenda of the XI Meeting of the D[r] ...
3
Advertising of medical products
... To instruct the Director of the Pan American Sanitary Bureau to include on the agenda of the XI Meeting of the Directing Council a topic on the problems arising from the advertising[r] ...
2
Advertising of medicinal products
... Publicity can only be made in respect of medicinal products (Article L89 of the current Health Code) that are already registered with the Ministry of Public Health and Socia[r] ...
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