[PDF] Top 20 Building consumer-brand relationship through mobile marketing

Building consumer-brand relationship through mobile marketing

... blogs, brand Web sites, and so much ...2012). Mobile marketing is the latest generation of Internet Marketing, one of the areas of communications that has been growing the mostly lately and it ... See full document

121

Relationship marketing and consumer behavior in fast-moving consumer goods

... preference through repeated ...the consumer chose between retailers, not between producers, thereby inducing loyalty toward the former, not toward the ...to brand their goods with some identifying ... See full document

533

THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS

... elements through the purchase of products with multiple designs and symbolic ...integrating brand heritage as a mechanism that determines whether a brand entices, enables or enriches the ...the ... See full document

9

An exploration study on factors influencing Iranian food industry

... of building strong service brands by creating and managing emotional brand ...multi-sensory brand-experience concept in association with the human minds and senses and tried to propose a sensory ... See full document

8

Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example

... the brand Social Network Site pages and seem to behave in an identical ...the brand overall posted content, thus suggesting a good digital marketing ...Luxury Brand such as Kérastase, ... See full document

91

CEO sociability: path towards brand equity and brand relationship

... Based Brand Equity and Consumer-Brand Relationship was ...to building brand value will depend on Authenticity and Credibility on the CEO’s behalf, guaranteed with the aid of ... See full document

208

Building online content on offline moments: opportunities for brands in social media

... entered through a mobile device ...the consumer is essential in digital marketing and key element for the communication strategy in moment ...the consumer in terms of TV broadcast, ... See full document

201

ENGAGEMENT WITH THE FASHION INDUSTRY ON INSTAGRAM ANTONIA SCHNEIDER – 2718

... affective consumer engagement receive continuous attention in the field of consumer behavior, consumer decision making and related marketing research (Hollebeek, 2011; Hoyer et ...online ... See full document

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The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement

... online marketing research technique that provide consumer ...haircare brand from L’Oreal ...online brand communities are Facebook and ...content through the Facebook accounts of ... See full document

6

Approaches that affect consumer-based brand equity

... and brand loyalty, and Larceneux et ...the consumer. The effect of social responsibility on consumer-based brand equity will depend on the sector and country where the study was ...the ... See full document

17

FACULDADE DE MOTRICIDADE HUMANA

... a brand awareness based on the company’s sustainability ...“Label brand designate the labelling system used by companies, … intended for consumers and society at large to show that some products, services ... See full document

118

Managing Consumer-Based Brand Equity in Higher Education

... educational brand is often equated to an institution’s academic ...university brand as being synonymous with the institution’s personality-congruent with its mission, defined by its ...The brand is ... See full document

16

Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention

... the brand to be perceived as aiding the team to accomplish its goals (Gwinner, 2005) and be recognized as an important partner and a group member by fans (Gwinner and Swanson, 2003; Madrigal, ...sponsored ... See full document

311

Internacionalização de produtos e serviços de marketing digital para Angola, Moçambique e Brasil

... in Marketing, which took place in Inesting - Digital Marketing ...Digital Marketing concepts, the Internet and the relationship between ... See full document

89

MARKETING CONSIDERATIONS ON BRAND COMMUNITIES

... the brand, consumer's responses to its messages obviously depend on cultural, social or economic ...what brand community means and how it appeared – if it was really built from scratch or it has already ... See full document

6

O mercado mobile em Portugal e no Brasil

... E-mail Marketing, envio de uma comunicação de marketing bastante segmentada, personalizada por ...de brand awareness e aumento de tráfego através das redes sociais; Marketing Mobile, ... See full document

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A business plan for a new mobile application to the consumer foodservice industry

... of consumer foodservice landscape in Portugal (2013) are demand for value-for-money and the appearance of low-cost ...high brand reputation, can assure a good level of ... See full document

59

Brand strategies in social media in hospitality and tourism

... Within this study, several limitations arose. First, by using only tourism and hospitality literature, the analysis may neglect relevant findings reported in broader journals, including management, marketing and ... See full document

40

Brand strategies in social media in hospitality and tourism

... Figure 3 exhibits the proposed approach, including the procedures for gathering the relevant literature for analysis described in the previous section. The present research adopted the usage of dictionaries for parsing ... See full document

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Student Number: 2072 A project carried out on the Master in Management Program, under the supervision of: Elizabete Cardoso

... formulation and in triggering events. Nevertheless, these messages should always respect the contact policy mentioned above (two contacts per week, being only one promotional). It is suggested that the key issue is to ... See full document

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