[PDF] Top 20 Country brand equity: a comparison between the USA and China
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Country brand equity: a comparison between the USA and China
... in the manufacturing of automobiles and commercial vehicles (the product analyzed in the present ...paper). China has the second most valuable country brand in ... See full document
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Country brand equity: a comparison between the USA and China
... A China é a segunda marca-país mais valiosa no ranking da Brand Finance e também o maior produtor de carros no ...da China, em uma perspectiva baseada no con- sumidor, fazendo comparações entre as ... See full document
19
How brand personality, brand identification and service quality influence service brand equity
... Concerning the strength of the influence of brand identification and brand personality on perceived brand equity, brand identification exercises a stronger effect ... See full document
12
Love me do, love me don't : factor drivers, development and consequences of brand love : a comparison between Portugal and the USA
... In the Emotional Attachment scale (Thomson et ...of the set of emotions consumers develop with objects, products or ...as the motivator for the consumption of the product and it ... See full document
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Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
... each brand with each participant only completing one version of the questionnaire and evaluating only one ...that the wording of the questionnaire was clear and only a few ... See full document
31
The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in Lisbon
... was the weak relationship between the festival and the host city – “visitors are attracted by the festival itself (the program, the musicians, the setting ... See full document
86
CEO sociability: path towards brand equity and brand relationship
... to the fact that we are talking about different brand ...For the Portuguese market, it could certainly be something that could be seen as an opportunity because I also think that Sociability refers a ... See full document
208
Examining the role of wine brand love on brand loyalty: a multi-country comparison
... in the previous section, while the relationship between wine brand trust and loyalty was found to be positive for the overall sample this hypothesis was not supported for any ... See full document
32
Teaching innovation – a comparison between courses in Europe and in the USA
... Drucker, the systematic practice of innovation. At MIETE and at Stanford/ Michigan they believe that only by doing do you ...with the surpassing of difficulties – which is the daily ...all ... See full document
12
Trade protectionism and intra-industry trade: a USA - EU comparison
... verify the causality between intra-industry trade and tariffs and conclude that the traditionally-drawn conclusions about intra-industry trade negatively influencing the rates at ... See full document
15
Employer brand image in an international context – a comparison between Germany and Portugal
... Portugal the power distance reflects that people with power have privileges and the hierarchical distances are ...accepted. The management controls everything which means that it decides ... See full document
133
Country brand equity: The role of image and reputation
... are the foundation of theory” (Suddaby, 2010, p. 346), the present study seeks to expand knowledge on the image and the reputation of a country in support of the ... See full document
24
A Responsabilidade Social e o Impacto na Brand Equity.
... na brand equity, analisando também as diversas fontes da ...na brand equity onde pretendo focar a investigação em Portugal no geral e mais particularmente no Retalho ...à Brand ... See full document
128
Marcas: da construção a avaliação de Brand equity
... associações quando favoráveis à marca entregam para o consumidor aquilo que a empresa prometeu, tornando-a muito mais sólida.. 2.4.1.[r] ... See full document
89
Analyzing consumer-based brand equity on Facebook: the impact of brand gender
... Facebook and other social media have become key players in branding ...about the way in which consumer- based brand equity is created on social ...media. The purpose of this paper is to ... See full document
7
A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity
... Ao analisar o Brand Gender verificou-se que as marcas se dividem em duas dimensões principais na percepção do consumidor: marcas masculinas e marcas femininas. Cabe ressaltar que quando os consumidores não ... See full document
120
Antecedents of brand equity: the case of Continente, EDP and Vodafone
... identify brand perceptions, the concept of brand association ...(1991), brand association reports the customers to a brand through anything linked in memory to a ...about ... See full document
111
The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
... direct and indirect measures of brand equity. In the direct approach, an attempt is made to assess the value added by the brand to the product 6, 7 ...to the ... See full document
20
Return on equity: a comparison between companies in Portugal and Brazil: similarities and differences
... with the European economic integration. Their research aims to explain the company’s performance by using the financial ratios through the analysis of the main accounts in financial ... See full document
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The comparison between LAC and ALA
... improves the librarianship, and helps library institutions achieving their ...describes the history, missions and goals, organization structure, membership, financial sources, professional ... See full document
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