[PDF] Top 20 Effects of Corporate Social Responsibility on Brand Reputation and Brand Identification with Children
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Effects of Corporate Social Responsibility on Brand Reputation and Brand Identification with Children
... effect on Reputation will be greater when younger children are ...Younger children considered in this study are in the beginning of the rule/role stage (from 8 through 12) which may ... See full document
25
An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity
... Corporate social responsibility (CSR) plays an important role on creating a good image for business owners especially in banking ...impact of CSR on increasing reputation ... See full document
6
How corporate social responsibility can influence brand equity
... conditions and international behaviour norms (ISO26000, ...corporation with social responsibility, that is, organizational governance, consumer issues (fulfilling expectations, good service ... See full document
28
Does corporate social responsibility have impact in corporate reputation? an analysis of EDP
... consensus on the aggregation of the two ...came with the preliminary evidence on the topic, enhancing that CSR may induce consumer goodwill towards the ...organisations‟ social ... See full document
90
In-School CSR and its impact on Brand Image, Brand Identification and Brand Reputation: the moderator effect of Brand Familiarity, Product Involvement and Cause- Brand Fit
... concept of CSR has also been associated with consumer-brand identification and Bhattacharya et ...identify with organizations involved in discretionary ...consumer-brand ... See full document
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ANTECEDENTS AND CONSEQUENCES OF CORPORATE IMAGE: CONVENTIONAL AND ISLAMIC BANKS
... line with the prior study of Bravo et ...effect on brand familiarity and corporate image directly and also there is no indirect effect of this factor on ... See full document
15
Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention
... because of its capability of transmitting the brand’s message in a more interesting way, and keep children’s attention for a longer period of time, when compared with a 30-second TV ad ... See full document
25
Luxury cruises: drivers to the well-being perception of tourists about their experience in-cruise
... tourist and the driver that the most influenced pride was corporate reputation and social ...improved, and the luxury cruise brand should be more transparent to let ... See full document
79
The mediating effect of transparency in the relationship between corporate social responsibility and corporate reputation
... amount and type of information ...standardized and mandatory in many ...effect of social transparency related to non- financial and non-regulated features (ESG – environmental, ... See full document
17
THE IMPORTANCE OF BRAND ATTACHMENT FOR ADHERENCE TO CAUSES OF CORPORATE SOCIAL RESPONSIBILITY
... low brand-cause congruence leads consumers to suspect brand motivation, but few studies examined the mechanisms through which brand- cause congruence influences responses to social issue at ... See full document
12
Corporate social responsibility and access to policy elites: an analysis of tobacco industry documents.
... that corporate actors attach to access, it is no guarantee of either issue definition or policy ...policy on tobacco control has largely been at variance with industry interests ...consistent ... See full document
12
Increasing awareness and reputation of Merck S.A. Portugal through employee advocacy
... support and orientation provided during the writing of this in company ...collaboration with Guerreiro started already during my courses in Marketing at ISCTE University, where Guerreiro was ... See full document
95
Impact of CSR perceptions on workers’ innovative behaviour: exploring the social exchange process and the role of perceived external prestige
... earlier, social exchanges are of particular importance because they can be decisive to organisational and individual ...built on respect and trust are the most important determinants ... See full document
25
THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... focuses on the fashion industry because it encompasses the evaluation of the three self-reinforcing elements through the purchase of products with multiple designs and symbolic ... See full document
9
Line extension influence on brand image: a study on the alcoholic beverage market in Brazil
... between brand identity and brand image, and argued that there needs to be a clear distinction about the ...Aaker and Joachimstahler (2000) defined brand identity as a set ... See full document
105
Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories
... strong brand is creating brand saliency in the mind of the ...consumer. Brand salience refers to aspects of the awareness of a brand such as the top-of- mind ... See full document
235
Ben & Jerry’s
... adopt social practices from an acquired firm and not only take into consideration the economic terms is highly dependent on the managers of the acquiring firm and their way of ... See full document
42
Brand reputation and crisis management: Playstation Network case study
... On May 15, 2011, the Playstation Network goes online again in Europe and ...CEO of Sony Corporation, states in a video that the network has gone live with security enhancements, such as, ... See full document
114
T MK 14 11 André Oliveira
... o Brand Equity, e em que medida contribuem para o Brand ...do Brand Equity (MBE), desenvolvido por Yoo e Donthu (2001), a partir do Modelo de David Aaker ... See full document
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Effects of Brand on Consumer Preferences: A study in Turkmenistan
... extrinsic and intrinsic factors must be accounted when trying to differentiate a product from its ...sociological and economic processes are simultaneously involved in choice ...the brand. It cannot ... See full document
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