[PDF] Top 20 Influencer Marketing in the Growth Hacking strategy of digital brands
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Influencer Marketing in the Growth Hacking strategy of digital brands
... results of the research presented in this article derive from the case studies (Yin, 1994) of three digitally native brands (Wallapop, Westwing, and ...Fotocasa). The case ... See full document
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Relações públicas em estratégias de growth hacking na comunicação digital: os estudos de caso da Wallapop, Westwing e Fotocasa
... on the strategic planning of public relations in well-known digital brands, based in ...is the host city of the international technology fair “Mobile World ... See full document
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How does influencer marketing impact brands in the sportswear industry? : exploring the effects of brand coolness, brand attitude and purchase intentions
... with the rise of SM (Wang and Rodgers, ...multitude of people and institutions via the ...one of the most widely discussed and exciting topics for ...With the rise ... See full document
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Development of the digital marketing strategy based on global best practices
... and in which social media channel, nature of organization/company or ...separate the data in a useful way. While looking at all the data gathered from the group members, I ... See full document
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Influencer marketing on Instagram : how influencer type and perceived risk impact choices in the beauty industry
... rise of social media has dramatically changed the old fashion way to do marketing ...by the digital ones. This shift reinforced the increasing importance of social media ... See full document
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Designing a B2B digital communication marketing strategy in a consultancy context
... age of information and communication technologies, as well as globalization, are forcing companies to go through the adoption of digital marketing techniques including social ...with ... See full document
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Development of a Social Media Marketing Strategy for Wine Tour Travel Agencies with a Focus on Influencer Marketing
... were the first and original influencer marketers however, it is referred to as endorsements (Newberry, ...attach the fame of the person to the brand or product whereas with IM ... See full document
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Growth strategy for gliss Portugal in the retail hair treatment market and the importance of focus groups in marketing research
... now the opportunity of growing by focusing on brand switching, Gliss should look at loyals from other brands, favorable switchers and other brands ...Loyals of other brands is a ... See full document
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The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers
... them), brands aim to encourage them to endorse their products, thus building their image up among influencers’ often huge base of followers, a practice called influencer ...marketing. ... See full document
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Luxury Marketing Challenges and Opportunities in the Digital Era
... highlight the importance and growth of new media and the necessity to integrate the Internet into communication ...having the focus set on brand image only, which may be ... See full document
5
Social media: a new channel of communication for luxury brands' customer relation strategy
... ROI in a social media strategy is a short-term approach (Hoffman & Fodor, ...for brands to pursue a business goal when implementing a marketing ...realize the increase in ... See full document
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Influencer marketing : the impact of the number of followers on influencer’s likability for young Instagram users
... about the importance of influencer marketing, one of the reasons for Twitter’s success is that it allows people to share their perspectives with the rest of ... See full document
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Growth hacking, digital marketing and startup metrics
... take the most out of it, they need to fully understand what data truly is and in which ways they can and should use ...to the BusinessDictionary.com (n.d., par. 1), data is “Information ... See full document
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Digital marketing and the construction of brands for small wine producers
... other digital channels are common to promote and advertise ...brand in order to enhance relationships, loyalty and most of all penetrate the market with their message (Laverie, 2011), hence ... See full document
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Growth hacking e consumidores oportunistas: O impacto de rewards em programas de marketing referral
... de marketing, com propósito de aumentar a retenção e a aquisição de novos clientes (Dalaman & Marşap, ...O marketing digital foi sem dúvida uma das mudanças mais importantes do setor ...o ... See full document
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Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market
... global marketing strategy articulates the degree in which a marketing program changes in various foreign ...markets. The greatest challenge for organizations is whether to ... See full document
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Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns
... word of mouth, which form of communication they prefer (picture, video, text, advergame) and how they combine on-line and off-line ...actions. In particular, the off-line work may be a crucial ... See full document
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THE GROWTH RATE OF PUBLIC DEBT IN ROMANIA - DETERMINANT OF A REAL STRATEGY MANAGEMENT
... goal of any governance in ensuring macroeconomic balance. In this respect, is necessary an optimum level of financing cost, corresponding of public debt structure, so, in ... See full document
4
Growth and internationalisation strategy : franchising of the Inditex Group
... risk of failure (Edwards, 2011; Manitoba 4 Law Reform Commission, ...to the risks in which they may be ...2009). The risk of new franchisees is larger than the risk of ... See full document
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Understanding influencer endorsement in the luxury sector
... early, the variables Self_Pleasure_T1, Self_Pleasure_T2, Status_T1 and Status_T2 evaluated how the respondents evaluated self-pleasure and status, correspondently, in buying the product at ... See full document
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