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BULLETIN OF THE SERBIAN GEOGRAPHICAL SOCIETY

2008.

LXXXVIII-

. 4

YEAR 2008

TOME LXXXVIII - N 4

UDC 911.3:314.8:380.8

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Absrtact: Current travels aiming at relaxation, entertainment and meeting other cultures and customs are becoming ever-demanding compared to travels in the near and distant past. Tourist offer has entered the phase when accommodation, food, favourable climate, even cultural and historical sights do not seem to be crucial factors which influence the decision of a contemporary man to visit the destination, which has been mainly achieved by the influence of mass media, fast information transfer as well as easy access to almost all world’s tourist destinations. Cultural tourism has been motivated by the need of visiting places of attractive cultural and artistic content in order to meet, understand and respect the variety of local and regional cultures.

Key words: Vojvodina, tourism, souvenir

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Ivkov, A, Dragin, A,, Kovacevic, T., Djurdjev, B., Ivanović, Lj., (2007). Influence of tourism on the employment in Vojvodina. Geographica Pannonica, No 11. pp. 54-58.

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www.dnevnik.co.yu/modules.php?name=News&file=article&sid=13298 www.najboljeizvojvodine.com

www.icomos.org

ANDJELIJA IVKOV-DZIGURSKI TAMARA KOVACEVIC LOLITA ZAKIC

Summary

SOUVENIRS AS A PART OF CULTURAL HERITAGE OF POPULATION IN FUNCTION OF TOURIST PRODUCT

The souvenirs represent the objects which is carring a special mark of destination from they are, and they are made to serve the tourist like a memory from the place where he had been stayed. The souvenirs should have a mark of the place where they are from, to caring in itself ethnographical motives, and in area of Vojvodina we can find a lot of them.

The souvenir like an object witch reminds or taking a memory, can't be the goal of traveling, visiting or staying. It helps to pleasant experience stays longer in memories of those journeys, and it has a function to satisfied touristical needs which have a directly influence on enlargement of touristical consumption.

An authenticity and easy recognition are they main distinctions. The souvenirs are caring over and expanding the picture of country or the place they are from.

In every place which is interesting for the tourists, and Vojvodina has a lot of them, it needs to be secure a rich choice of the souvenirs for all kinds of visitors: younger and older, women and men, for the family and business people, pours and riches, actually, for every visitors.

Referências

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