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Digital marketing performance measurement: how good marketing performance measurement practices can increase firm's performance

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Academic year: 2021

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FIGURE 1. SMARTPHONE PENETRATION IN PORTUGAL  (%) (2012-JUL2018)
FIGURE 2. MARKET SHARE OF USED SMARTPHONES (%)  WORLDWIDE FROM 2015 TO 2020
TABLE 1. PRICING POSITIONING ANALYSIS
FIGURE 3. PERCENTAGE OF PEOPLE BETWEEN 16-74 YEARS OLD WHO  USED ELECTRONIC COMMERCE IN PORTUGAL (2010-2017)
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