Avaliação
Relatório
Rússia
Comitiva de Compradores Russos a Portugal
14 a 20 de Outubro 2018SUMÁRIO EXECUTIVO DO EVENTO
GESTÃO DO PROJECTO
Agência: Opal Publicidade S.A.
Gestor de Projecto da Agência: Gonçalo Furtado
Equipa alocado ao projecto: Leonid Gelibterman, Elena Baybakova, Nadezhda Belova, Marina Solopova Gestor de Projeto da ViniPortugal: Cátia Moura
BREVE DESCRIÇÃO
Breve descrição e objetivos do evento:
No cumprimento do Plano de Promoção da marca Wines of Portugal 2018 e tendo como objectivo reforçar o posicionamento competitivo dos vinhos portugueses na Rússia, a ViniPortugal trouxe a Portugal 6 importadores Russos com o objectivo de aumentar a listagem de vinhos Portugueses nos seus portfólios e dos mesmos terem contacto com o pais e os produtores.
Perfil dos 6 Importadores:
Empresa Nome Apelido Cargo
BaltBeer (Irkutsk) Evgenii Kaurtcev Head of Import Department
AltaVina Neva (SPb) Oleg Kusmitskii Import Manager
EWS (SPb) Dmitrii Kosterin Commercial Director
BaltAlkoTorg (Kaliningrad) Ilia Vaasilev Group Manager
WINELAND (Moscow) Pavel Chebulgaev Deputy general Director
Degrees Trade Andrey Kamardin Commercial Director
Local: Portugal
Regiões visitadas: Lisboa, Alentejo, Dão, Vinho Verde; Douro e Porto Público-alvo: Visita a Portugal de 6 importadores Russos.
ESTATÍSTICAS – CHAVE
Número de Produtores Visitados: 39 Número de Importadores: 6
Representante do ICWAG (International Center of wine and gastronomy): 1 Participantes ViniPortugal: 1
Itinerário da Visita:
Fotos do evento:
Day WEEKDAY TIME
ARRIVAL TIME
DEPARTURE PROGRAM HOST EA INVITED EA 1 INVITED EA 2 INVITED EA 3 INVITED EA 4 INVITED EA 5
14 SUNDAY
14 SUNDAY
14 SUNDAY 19h30 22h00
15 MONDAY 09h00
15 MONDAY 10h00 14h00 Tasting + Lunch Quinta da S. Sebastião Vidigal Wines Quinta da Casaboa Romana Vini (Lisboa)
15 MONDAY 16h00 20h00 Tasting + Dinner Monte da Ravasqueira Cooperativa Pegões (P. Setúbal) Herdade da Calada Herdade do Portocarro (P. Setúbal)
15 MONDAY 21h00
16 TUESDAY 10h15
16 TUESDAY 10h30 14h30 Tasting + Lunch J. Portugal Ramos QUINTA DO MOURO Terras de Alter Quinta da Ribeirinha (Tejo)
16 TUESDAY 16h00 20h00 Tasting + Dinner Casa Relvas Herdade Paço do Conde Rocim Wines Azueira Cellar (Lisboa)
16 TUESDAY 21h00
17 WEDNESDAY 09h00
17 WEDNESDAY 10h00 14h00 Tasting + Lunch Reynolds Wine Growers CASA AGRICOLA HMR João M Barbosa Vinhos Encostas de Alqueva
22h00
18 THURSDAY 10h15
18 THURSDAY 11h00 15h00 Tasting + Lunch Quinta Vale D. Maria Quinta do Poeira Quinta do Crasto Wine & Soul Quinta da Romaneira
18 THURSDAY 16h00 20h00 Tasting + Dinner Lavradores de Feitoria Avidagos Quinta de S. José Colinas do Douro F OLAZABAL E FILHOS
18 THURSDAY 21h30
19 FRIDAY 09h30
19 FRIDAY 10h30 12h30 Tasting Palácio da Bolsa (ViniPortugal) Quinta D'Amares VERCOOPE Quintas do Homem Quinta das Arcas
19 FRIDAY 13h00 14h30 Lunch
19 FRIDAY 14h30 15h30 Free time
19 FRIDAY 16h00 20h00 Tasting + Dinner Poças (Gaia) MESSIAS Adega Ponte da Barca (VV) Quinta da Devesa Caves Campelo
19 FRIDAY 21h00
20 SATURDAY
Check Out - Turim Marquês (departure at 9h)
Check In - Páteo dos Solares Charm Hotel Estremoz WINES OF PORTUGAL GROUP - Russia Buyers
TRIP 14 -20 October
PICK UP to Lisbon AIRPORT (according with each arrival /Schedule)
Check In Turim Marques
(meeting point at 19:00 in the lobby of the hotel) Welcome Dinner - Cátia Moura Rib & Beef - Terreiro do Paço (19h30-22h00)
Overnight at Páteo dos Solares Charm Hotel Estremoz
Check Out - Páteo dos Solares Charm Hotel Estremoz (departure at 9h)
Check in - ORIGINAL DOURO HOTEL
Vila Galé Ribeira (Check out for 2 invitees to Lisbon and overnight in Lisbon/ pick up to the airport will be provided by Viniportugal)
PICK UP to PORTO AIRPORT (Schedule to be defined)
Check Out - ORIGINAL DOURO HOTEL (departure at 10:15h)
Check In Vila Galé Ribeira
Overnight at Vila Galé Ribeira
DOP Porto restaurant
Divulgação:
A www.icwag.com, comunicou através do seu website a Comitiva destes importadores a Portugal.
AVALIAÇÃO DO EVENTO
Resultados dos questionários aos convidados: 1. Pavel Chebulgaev
• Survey Questions
Scoring system: 5 = Strongly Agree, 4 = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree
Q1. October 14: Dinner at Sofia Salvador Rib & Beef – Terreiro do Paço: - (arrived later) Q2. October 15 (Morning): Tasting and lunch at Quinta da S. Sebastião: 4
Q3. October 15 (Afternoon) Tasting and dinner at Monte da Ravasqueira: 4 Q4. October 16 (Morning): Tasting and lunch at J. Portugal Ramos: 4 Q5. October 16 (Afternoon): Tasting and dinner at Casa Relvas: 4
Q6. October 17 (Morning): Tasting and lunch at Reynolds Wine Growers: 5 Q7. October 17 (Afternoon): Tasting and dinner at CVR Dão: 4
Q8. October 18 (Morning): Tasting and lunch at Quinta Vale D. Maria: 5
Q9. October 18 (Afternoon): Tasting and dinner at CVR Lavradores de Feitoria: 4 Q10. October 19 (Morning): Tasting at Palácio da Bolsa: 4
Q11. October 19 (Afternoon): Lunch at DOP Porto restaurant: 4 Q12. October 19 (Afternoon): Tasting and lunch at Poças: 4
Q13. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines: 5
Q14. The wines from Portugal are already well-represented in your retail store or the accounts you consult: 4
Q15. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. 5
Q16. The overall quality of transportation and the amount of travel within Portugal was just right and enjoyable: 4
Q17. The overall length of the trip was just right: 4
Q18. The overall quality of the meals and accommodations was high and enjoyable: 4 Q19. The level of planning for the trip before leaving Russia was satisfactory: 4
Q20. The organization and execution of the trip throughout the week was satisfactory: 4 Q21. I would recommend this program to others. 5
2. Evgeny Kaurtsev
• Survey Questions
Scoring system: 5 = Strongly Agree, 4 = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree
Q1. October 14: Dinner at Sofia Salvador Rib & Beef – Terreiro do Paço: 5 Q2. October 15 (Morning): Tasting and lunch at Quinta da S. Sebastião: 5 Q3. October 15 (Afternoon) Tasting and dinner at Monte da Ravasqueira: 5 Q4. October 16 (Morning): Tasting and lunch at J. Portugal Ramos: 5 Q5. October 16 (Afternoon): Tasting and dinner at Casa Relvas: 5
Q6. October 17 (Morning): Tasting and lunch at Reynolds Wine Growers: 5 Q7. October 17 (Afternoon): Tasting and dinner at CVR Dão: 5
Q8. October 18 (Morning): Tasting and lunch at Quinta Vale D. Maria: 5
Q9. October 18 (Afternoon): Tasting and dinner at CVR Lavradores de Feitoria: 5 Q10. October 19 (Morning): Tasting at Palácio da Bolsa: 5
Q11. October 19 (Afternoon): Lunch at DOP Porto restaurant: 5 Q12. October 19 (Afternoon): Tasting and lunch at Poças: 5
Q13. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines: 5
Q14. The wines from Portugal are already well-represented in your retail store or the accounts you consult: 2
Q15. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. 5
Q16. The overall quality of transportation and the amount of travel within Portugal was just right and enjoyable: 4
Q17. The overall length of the trip was just right: 5
Q18. The overall quality of the meals and accommodations was high and enjoyable: 5 Q19. The level of planning for the trip before leaving Russia was satisfactory: 5
Q20. The organization and execution of the trip throughout the week was satisfactory: 5 Q21. I would recommend this program to others: 5
3. Andrey Kamardin
• Survey Questions
Scoring system: 5 = Strongly Agree, 4 = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree
Q1. October 14: Dinner at Sofia Salvador Rib & Beef – Terreiro do Paço: 5 Q2. October 15 (Morning): Tasting and lunch at Quinta da S. Sebastião: 5 Q3. October 15 (Afternoon) Tasting and dinner at Monte da Ravasqueira: 5 Q4. October 16 (Morning): Tasting and lunch at J. Portugal Ramos: 5 Q5. October 16 (Afternoon): Tasting and dinner at Casa Relvas: 5
Q6. October 17 (Morning): Tasting and lunch at Reynolds Wine Growers: 5 Q7. October 17 (Afternoon): Tasting and dinner at CVR Dão: 5
Q8. October 18 (Morning): Tasting and lunch at Quinta Vale D. Maria: 5
Q9. October 18 (Afternoon): Tasting and dinner at CVR Lavradores de Feitoria: 5 Q10. October 19 (Morning): Tasting at Palácio da Bolsa: 5
Q11. October 19 (Afternoon): Lunch at DOP Porto restaurant: 5 Q12. October 19 (Afternoon): Tasting and lunch at Poças: 5
Q13. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines: 5
Q14. The wines from Portugal are already well-represented in your retail store or the accounts you consult: 3
Q15. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. 5
Q16. The overall quality of transportation and the amount of travel within Portugal was just right and enjoyable: 4
Q18. The overall quality of the meals and accommodations was high and enjoyable: 5 Q19. The level of planning for the trip before leaving Russia was satisfactory: 5
Q20. The organization and execution of the trip throughout the week was satisfactory: 5 Q21. I would recommend this program to others. 5
4. Oleg Kuzmitskiy
• Survey Questions
Scoring system: 5 = Strongly Agree, 4 = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree
Q1. October 14: Dinner at Sofia Salvador Rib & Beef – Terreiro do Paço: 5 Q2. October 15 (Morning): Tasting and lunch at Quinta da S. Sebastião: 5 Q3. October 15 (Afternoon) Tasting and dinner at Monte da Ravasqueira: 5 Q4. October 16 (Morning): Tasting and lunch at J. Portugal Ramos: 5 Q5. October 16 (Afternoon): Tasting and dinner at Casa Relvas: 5
Q6. October 17 (Morning): Tasting and lunch at Reynolds Wine Growers: 5 Q7. October 17 (Afternoon): Tasting and dinner at CVR Dão: 5
Q8. October 18 (Morning): Tasting and lunch at Quinta Vale D. Maria: 5
Q9. October 18 (Afternoon): Tasting and dinner at CVR Lavradores de Feitoria: 5 Q10. October 19 (Morning): Tasting at Palácio da Bolsa: 5
Q11. October 19 (Afternoon): Lunch at DOP Porto restaurant: 5 Q12. October 19 (Afternoon): Tasting and lunch at Poças: 5
Q13. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines: 5
Q14. The wines from Portugal are already well-represented in your retail store or the accounts you consult: 2
Q15. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. 4
Q16. The overall quality of transportation and the amount of travel within Portugal was just right and enjoyable: 3
Q17. The overall length of the trip was just right: 4
Q18. The overall quality of the meals and accommodations was high and enjoyable: 5 Q19. The level of planning for the trip before leaving Russia was satisfactory: 4
Q20. The organization and execution of the trip throughout the week was satisfactory: 3 Q21. I would recommend this program to others. 3
5. Dmitriy Kosterin
• Survey Questions
Scoring system: 5 = Strongly Agree, 4 = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree
Q1. October 14: Dinner at Sofia Salvador Rib & Beef – Terreiro do Paço: 5 Q2. October 15 (Morning): Tasting and lunch at Quinta da S. Sebastião: 5 Q3. October 15 (Afternoon) Tasting and dinner at Monte da Ravasqueira: 5 Q4. October 16 (Morning): Tasting and lunch at J. Portugal Ramos: 5 Q5. October 16 (Afternoon): Tasting and dinner at Casa Relvas: 5
Q6. October 17 (Morning): Tasting and lunch at Reynolds Wine Growers: 5 Q7. October 17 (Afternoon): Tasting and dinner at CVR Dão: 5
Q8. October 18 (Morning): Tasting and lunch at Quinta Vale D. Maria: 5
Q9. October 18 (Afternoon): Tasting and dinner at CVR Lavradores de Feitoria: 5 Q10. October 19 (Morning): Tasting at Palácio da Bolsa: 5
Q11. October 19 (Afternoon): Lunch at DOP Porto restaurant: 5 Q12. October 19 (Afternoon): Tasting and lunch at Poças: 5
Q13. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines: 4
Q14. The wines from Portugal are already well-represented in your retail store or the accounts you consult: 3
Q15. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. 5
Q16. The overall quality of transportation and the amount of travel within Portugal was just right and enjoyable: 3
Q17. The overall length of the trip was just right: 4
Q19. The level of planning for the trip before leaving Russia was satisfactory: 4
Q20. The organization and execution of the trip throughout the week was satisfactory: 3 Q21. I would recommend this program to others. 4
6. Ilya Vasilyev
• Survey Questions
Scoring system: 5 = Strongly Agree, 4 = Agree, 3 = Neutral, 2 = Disagree and 1 = Strongly Disagree
Q1. October 14: Dinner at Sofia Salvador Rib & Beef – Terreiro do Paço: 5 Q2. October 15 (Morning): Tasting and lunch at Quinta da S. Sebastião: 5 Q3. October 15 (Afternoon) Tasting and dinner at Monte da Ravasqueira: 5 Q4. October 16 (Morning): Tasting and lunch at J. Portugal Ramos: 5 Q5. October 16 (Afternoon): Tasting and dinner at Casa Relvas: 5
Q6. October 17 (Morning): Tasting and lunch at Reynolds Wine Growers: 5 Q7. October 17 (Afternoon): Tasting and dinner at CVR Dão: 5
Q8. October 18 (Morning): Tasting and lunch at Quinta Vale D. Maria: 5
Q9. October 18 (Afternoon): Tasting and dinner at CVR Lavradores de Feitoria: 5 Q10. October 19 (Morning): Tasting at Palácio da Bolsa: 5
Q11. October 19 (Afternoon): Lunch at DOP Porto restaurant: 5 Q12. October 19 (Afternoon): Tasting and lunch at Poças: 5
Q13. The overall program enhanced my knowledge of Portugal's wine appellations and the region's wines: 5
Q14. The wines from Portugal are already well-represented in your retail store or the accounts you consult: 2
Q15. I would be interested in purchasing more wines from Portugal for my retail store or recommend to accounts I consult within the next 12 months. 4
Q16. The overall quality of transportation and the amount of travel within Portugal was just right and enjoyable: 4
Q17. The overall length of the trip was just right: 4
Q18. The overall quality of the meals and accommodations was high and enjoyable: 5 Q19. The level of planning for the trip before leaving Russia was satisfactory: 4
Q20. The organization and execution of the trip throughout the week was satisfactory: 3 Q21. I would recommend this program to others. 3
AVALIAÇÃO DO EVENTO:
Pontos fortes:
O grupo ficou satisfeito com os resultados da viagem, passando por diferentes regiões. Elogiaram o formato como sendo eficaz para os negócios.
Pontos Fracos:
- Horário muito exaustivo de reuniões sem dar tempo para descansar. Ao mesmo tempo, os importadores consideraram as degustações e jantares / almoços demasiado prolongados no tempo.
- Muitos produtores não tinham nenhum material promocional dos seus vinhos, por esse motivo não foi fácil obter informações registar as informações sobre vinhos provados.
- O programa final da viagem foi enviado apenas com um mês de antecedência do início do evento, o que foi demasiado tarde para os participantes.
AVALIAÇÃO QUANTITATIVA (1-5): 3,5
1 - 20% ABAIXO DOS OJECTIVOS 2 - 10% ABAIXO DOS OJECTIVOS 3 – OBJECTIVO ATINGIDO 4 – 10% ACIMA DOS OBJECTIVOS 5 – 20% ACIMA DOS OBJECTIVOS
AVALIAÇÃO QUALITATIVA: 0.5
FRACO= -1 BOM= +0.5 EXCELENTE=+1
AVALIAÇÃO GLOBAL: 4
