02.03a-OficialCoomForFULLXP

National Full XP

Programs

Tosk ;D

• Project Management Member - 2008

• TFLIM - 2008

• VPIM - 2009

• NTF of Information Management -

2009

• OCP Pocket - 2009

• LCP 2010

• Global Support Team X+L 2010

• Full XP Manager 2010

Objectives

• Understand the Full XP products

• Understand Leadership and

Exchange Differential

• Communication Impact on L+X

– Promoting Exchange for Leaders

– Promoting Leadership for members/EPs

• External Communication for X+L

– Promoting Leadership for EPs and

External Market

Product definition

• “

Good, idea, method, information, object,

service, etc., that is the end result of a

process and serves as a need or want

satisfier. It is usually a bundle of tangible

and

intangible

attributes

(benefits,

features, functions, uses) that a seller

offers to a buyer for purchase

”.

Full XP Products

• DT program specially designed for members with previous leadership role and/or willing to take a LR while X.

• Job Expected: Short DTs with management job descriptions at non-profit organizations;. Doing lectures, facilitating sessions and teaching young students on specific themes such as entrepreneurship, cultural diversity, climate changes, social responsibility and others, fund raising, project management, social volunteer work.

• Profile Expected: AIESEC members or recent alumni with previous leadership experience, intermediary or advanced English. Also TR members willing to apply for LR positions within the next 3 months. • Main destinations: IGN and CEE

• Duration: 6 – 12 weeks (with the possibility to realize more than 1 X with this duration).

Cidadão Global

Leadership Edition

Activity Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec RA       MA       RE       RA       MA       RE      

Activity Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Promotion       Selection       Raise       Match       Cultural Preparation       Realization       Communication Abroad       Reintegration      

TIM

ING

IS

A C

RIT

ICA

L

FAC

TOR

OF

SUC

CES

S!!!

!

• Promotion: use different communication channels to attract the necessary quantity of applicants. Remember to use internal communication channels and local campaigns! Also keep in mind the reason why members go on exchange (isn’t only a rational decision making)

• DT program specially designed for students market interested in

social internships

• Job Expected: Short DTs with management job descriptions at

non-profit organizations;. Doing lectures, facilitating sessions and

teaching young students on specific themes such as

entrepreneurship, cultural diversity, climate changes, social

responsibility and others, fund raising, project management, social

volunteer work.

• Profile Expected: University members in general

• Main destinations: IGN and CEE

• Duration: 6 – 12 weeks (with the possibility to realize more than 1 X

with this duration).

Area Main Actions March April May June July August 1ª 2ª 3ª 4ª 1ª 2ª 3ª 4ª 1ª 2ª 3ª 4ª 1ª 2ª 3ª 4ª 1ª 2ª 3ª 4ª 1ª 2ª 3ª 4ª TM Define LR opportunities COM Promotion x x x OGX Selection x OGX Induction x OGX RA x x x

OGX Integration (TR stage) x x x x x x x x x

OGX MA x x x x x x

OGX RE x x x x x x

OGX Communication abroad x x x x x x

TM Reintegration x x x x

TIM

ING

IS

A C

RIT

ICA

L

FAC

TOR

OF

SUC

CES

S!!!

!

• Promotion: use different communication channels to attract the necessary quantity of applicants. Remember to use internal communication channels and local campaigns! Also keep in mind the reason why members go on exchange (isn’t only a rational decision making)

Leadership Product

• Leadership is an element that you

can “sale” or offer to the student

market, just like exchange.

• You create leadership opportunities,

just like you open an internship.

• The leadership experiences must not

be treated as consequence of the

structure.

Where leadership experiences

can be created?

Flexible

leadership

experiences can be created

in the “power-up” spaces.

Power-up means that they

can improve the delivery of

your

operations

without

risking them.

For

example,

an

organizational

positioning

event,

or

a

cultural

preparation seminar

.

Examples

• Virtual Experiences

• Task Forces

– Hosting

– Promotion

– EPs Preparation

– Positioning

• EP Management

• Short Term LRs can boost your LC

without affecting your Exchange

Processes

Exchange

What are the key benefits on taking an

Exchange?

– Market looks for international XP

– Challeging your world view

– Personal Development

– The Experience by itself

– Global Network

– Social Impact

– Global Citizen

Leadership

• What does the market think about

Leadership Role in AIESEC?

• What do your friends think about

Leadership Role?

• “I want to take an exchange by

AIESEC someday”

Personal &

Professional

Developme

nt

AIESEC XP

• “Our members are developing key skills and

competencies by interacting and working in

AIESEC. By leading the organization, teams

and projects, working in teams, developing

strategies and activities in functional areas…”

Price Watterhous

Coopers

• Leadership Role Differential:

– Skills

• People Management

• Ability to engage/Tracking

– Pro-activity and Resilience

– Energy

Sweet Tosk, let’s do it!

But... How?

Communication Role on

Full XP

Your Stakeholders

VPs

Mid

Manag

ers

Alumni

Stude

nts

Returne

es

Stakeholder Focus is the

Secret

Remember a moment

when you went like

crazy to go on

exchange

Story Telling!

• “If we tell our stories, people will

understand what AIESEC is” – I am an

AIESECer Campaign

• Stories are personal, make easy to

understand (don’t have to explain

everything)

What makes a good

story?

EP RP

• Pharmacy Student

• TR member 1 year in @RP

• DT to Panama

• Never had na international XP before

• Marketing in Danone

Promoting Internally L

and L+X

Why are there so little

appliants for LR

Membership Behaviour

• Send teasers (one or two weeks

before) so people can prepare

themselves to the applications

– Most of members at least think about

it

– They are afraid of the responsability

– It’s not only about the learning, but

about the decision making process

– Connect emotionally with your

members

• Align with your EB the LR TIMELINE.

• Promote internally your LR Calendar

• Be The Next Playmaker - @RP

– Main bottleneck: Insecurity for applying

for EB

• Solution

– Create a thematic campaign envolving

EB name

– Daily Updates and Massive

Communication

– Story Telling Videos/Blog/Emotional

Connection

– One Week/Vacantions

Results:

• 8 candidates

– More than 220 views

Are your EBs and Mid

Managers going

Exchange for Leaders

• Leaders Profile:

– “I want MT! DT is not that important”

– How can I relate a DT internship to my

professional future?

– Should I wait more and make an MT?

– Which kinds of LR are you seeking?

• Professional Development – Challenging JDs

• Next Steps in AIESEC (MM)

• Personal and incredible XP (Newies)

• Tired/Exausted – Work in vacations?

Leaders can be a pain in the ass. The more they

get to know AIESEC, the more they demand

LR Crisis

• Identify messages to your Leaders.

• Direct approach/Personal Talking

works. Expertise on convincing!

• Strong emotional connection

• Carreer X

• Get out of your post LR syndrome

• Sharing 

I’ll tell you a secret

MAKE PEOPLE FEEL AS IF

THEY ALREADY WERE

THERE. MAKE THEM “TASTE

THE XP”

TANGIBLE EXPERIENCES.

CONNECTION

External Positioning

For X+L

Custom benefits for

different backgrounds

• Business

– Personal and Professional Development

• Engeneering/Medicine/Pharmacy

– Develop personal skills to be perceived

as a differential

• Psycology

Intensify your

Communication

• It’s only about getting the key words

and benefits, but how do you grab

their attention!

– Blue men?

– Web 2.0 Interaction?

– Task Forces for Promotion?

– Indication Campaigns?

– Relationship with University?

– Events?