Por que estamos investindo em Santa Catarina? Qual nossa visão de futuro da Tecnologia e Inovação? 2014 IBM Corporation

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Por que estamos investindo em Santa Catarina?

Qual nossa visão de futuro da Tecnologia e

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Low

Regional Economy

There are 57 companies established with more than 1,000 employees

Economy

Infrastructure

• 39 higher education institutions HQ in the branch.

Santa Catarina State

• highways (Km): 62,000 • railways (Km): 1,360 • mobile phones : 8M (3% of BRZ) SC Region • banking agencies : 377 (2.6% of BRZ) • health institutions: 5,406 (2.2% of BRZ) • vehicles: 1,659K (2.4% of BRZ) • airports: 1 • number of establishments6_{: 162K} from 10 to 99ee: 13,082 from 100 to 999ee: 988

+1000ee: 57 (e.g. BR Foods, Tupy, WEG, Souza Cruz)

Human Development Index3 IFDM2

Economically Active Population (EAP)4

Number of jobs by sector in SC Region

SC Region IDEB5 (index from 0 to 10) Branch 1st_{to 4}th _{Branch 5}th_{to 8}th Brazil 1st_{to 4}th _{Brazil 5}th_{to 8}th 75K 58K 10K 9K Others1 2K Construction Public Administration 37K

Range: High (> 0,800) Medium (0,800-0,600) Regular

(0,600-0,400) Low (0,400-0,000)

Range: Very High (> 0,800) High (0,799-0,700) Medium

(0,699-0,600) Low (0,599-0,500) Very low (0,499-0,000)

Very Low Medium High Very High

Source: Market Development & Insights based on IBGE, IPEADATA, Ministerio do Trabalho, Firjan and local sources. Dollar@2.30 Note: 1_{Utilities + Agribusiness +}_Mining;2_{IFDM 2010 (2012 edition) = Indice Firjan de Desenvolvimento Municipal;}3_{HDI 2010 (2013}

edition); 4_{EPA 2000;}5_{IDEB = Indice de Desenvolvimento da Educaçao Basica;}6_{Establishments may not be HQ in the city.}

Services Commerce Manufacturing High Low Regular Medium 0,790 Brazil 0,873 Joinville City 0,809 0,727 0,774

Brazil Santa Catarina State SC Region

Brazil

Santa Catarina State Joinville City

EAP Non -EAP

39% 46% 50% 54% 50% 61% 4,9 5,3 5,8 6,2 4,4 4,5 4,9 5,2 3,5 3,6 4,0 4,1 3,4 3,3 3,5 3,9 2005 2007 2009 2011

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Santa Catarina é o 5º. mercado de tecnologia

do Brasil, e um dos que mais cresce!!!

Em Santa Catarina (Pequenas e Médias Empresas)

Fontes: Releases IDC e Gartner para Revista CIO; Canaltech

+450%

De crescimento para Cloud pública até

2017, total 9M $

(IDC)

$12M

É o que o mercado de Big Data deve

movimentar em 2014

(IDC)

$5B

Serão investidos em TI e

Telecom, sendo o 5º maior

do Brasil, segundo o IDC...

$1,9B

... $1,9B serão

investidos em TI,

segundo o Gartner

$240M

Serão investidos em projetos de

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Em 2013, para mais de 1500 Presidentes de Empresas, tecnologia não é

somente parte da infraestrutura necessária para executar a estratégia de

negócio – é o que torna possível as novas estratégias

Fonte: Questão E8–Quais são as forças externas mais importantes que impactarão a empresa nos próximos três a cinco anos? ?; Global n=884 [CEO only]

CLevel Studies 2004–2013

2004 2006 2008 2010 2012 2013 1 2 3 6 4 5 7 8 9 1 2 3 6 4 5 7 8 9 1 2 3 6 4 5 7 8 9 1 2 3 6 4 5 7 8 9 1 2 3 6 4 5 7 8 9

Fatores tecnológicos

Fatores de Mercado

Fatores macroeconômicos

Habilidades das pessoas

Questões Regulatórias

Fatores socioeconômicos

Globalização

Questões ambientais

Fatores Geopolíticos

2 3 6 4 5 7 8 9 1

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Cloud Computing

Cloud delivers computing resources in a pay-as-you-go, utility model

30%

Large companies

running applications in the cloud can reduce energy consumption by 30%

71 %

Of Internet users will live mostly in the Cloud by

2020

Source: Codero 2013

Of mobile workers feel that the ability to work outside the office, yet remain in contact has been a positive development, even though a third are now working longer hours.

76%

Cloud Computing Market

$241b

Expected size by 2020 Source: Forrester $41b size in 2011

Still identifying IT operations that are candidates for Cloud

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7

54

%

of companies see

the need for a high-performance analytics strategy

53

% of companies know there’s a gap between the availability of data, & their ability to get insights from it

A typical large brick-and-morter retailer handles

1,000,000

per hour, which equals 2.5 petabytes of data

Of companies use analytics for competitive advantage

54

percent

are created every 24 horus

12

terabytes of Tweets

Customer Transactions

90

% of the world’s data was created in the last 2 years

1 _in

2

Business leaders don’t have access to data they need

Of CIOs cites BI and Analytics as part of their visionary plan

83 %

of data are created every day

2.5 exabytes

80%

of the world‘s data is unstructued today

Mobile traffic data will grow 13x over the next 5 years

13 x

Analytics

www

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Mobile

explosive growth

By 2015, 80 % of phones sold in major markets will be smartphones

Source: Gartner

Mobile phones overtook PCs as

the most common way to access

the internet.

6.3B

mobile subscriptions

Percentage of world’s population with mobile

96%

WW mobile penetration

310 billion downloads of mobile apps by 2016

70 billion apps

downloaded in 2013

Tablet

shipments

surpassed desktops & laptops in 2Q 2012

Mobile Broadband Connections, globally Source: World Population Index Q1 2013

3.5B

1.1B

0.5B

0.8B

Africa Europe Americas

0.4B

Arab States

57%

42%

Americas Europe

20%

Arab States

20%

Africa

21%

Asia Pacific

Smartphone as % of

total subscriptions

Source: Forrester 2/13

Source: Gartner (April 2013)

48%

of workers use a smartphone for business. Forrester (8/2013) 50 77

77 % of employees haven’t received any education on the risks of BYOD. +50% of companies don’t have any security policies in place for personal devices.

Half of employers will require

employees to use their own devices at work by 2017.

Source: Gartner

Africa

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Registered Skype users spend

2 billion

minutes per day on Skype, with 55 millionconcurrent users online. Source: Skype 7/2013

663 M

Active Google+ users – more than any other social network besides Facebook.

Source: Global Web Index

343 M

Photos uploaded & shared per day. Growth accelerating, 2X Y/Y

Source: KPCB

500 M

YouTube hours of video uploaded per minute (1Q:13) Source: YouTube

100 hours/minute

100% of b2b customers

use social media for

business.

Source: Forrester Technographics® (7/2013)

SOCIAL

Global Digital information Created & Shared, 2005 – 2015E

Amount of global digital information created + shared (pictures, tweets, documents, etc.) expected to reach 9 zettabytes by 2015

Source: IDC report “Extracting Value from Chaos” 6/11

Shared Content up 9x in 5

years

Facebook 52% Google+ 25% Twitter 22% Social platform active usage (Percentage of global internet users) Source: Global Web Index (1Q:13) Registered LinkedIn users (1Q:13) +35% Y/Y Source: LinkedIn

218 M

The world has gone…

80 %

By 2014, 4 out of 5 companies plan to invest in social technology to foster internal collaboration & listen to customers. Source: ibm.com Global active Facebook users. 68% on mobiles. 60% log in daily. Source: Facebook 5/13

1.1B+

34,722 Likes

Domo “Data never Sleeps”

Every minute

The social-technology industry, worth $600 million in 2010, will grow 10x by 2016 to $6.4 billion.

Source: ibm.com

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500+ TBs

de

dados por dia

2.5B+ itens compartilhados 2.5B+ likes 300M photos … Facebook vem adicionando um novo usuário a cada segundo por

3 anos

72hrs de

uploaded de

videos a cada

minuto.

YouTube é a

2nd

ferramena de

busca mais

utilizada,

próximo ao

Google

Um mundo conectado por dispositivos diversos

Volume de dados de Tweets

gerados diariamente

12+ TBs

TBs

de

dad

os

gera

dos

t

odo

s

os

dias

3+

bilhões

de

pessoas

na web

até o final

2014

30 bilhões

RFID’s

hoje

(1.3B em 2005)

4.6 billion

de

telefones

com

cameras

no mundo

100s de

milhões

de GPSs

vendidos

anualmente

16 milhões

smart

meters em 2009…

200M em 2014

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The new era of Cognitive Computing

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Obrigado!

Marco A. Tavares Executivo Santa Catarina IBM Brasil

mtavares@br.ibm.com