Brand loyalty
The impact of social identity of brand on brand loyalty development
... of brand in business ...the brand in society. In this study, we consider the impact of brand identity on increasing product loyalty in one of Iranian dairy ...between brand and ...
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THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS
... of brand equity, several classical approaches can be identified within the specialized ...conceptualizes brand equity as being a compex system including a set of brand fundamental dimensions as ...
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The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
... Actually, brand loyalty is a variable persecuted by companies in order to assure ...a brand or a product can more likely have positive be- havior toward this ...the brand reflect a strong ...
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The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
... one brand constitute a main key to get a brand that easy to remember and creating brand loyalty; (3) imagination, imagination to product design, packaging, advertising, and internet site make ...
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Examining the role of wine brand love on brand loyalty: a multi-country comparison
... successful brand this study shows, in line with Novak et ...competitors. Brand love, therefore, is an important factor for brand loyalty in the wine industry and is a concept that needs to be ...
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Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
... This section is dedicated to evaluating the consistency of the chosen scales and how well they are organized in terms of explaining each specific construct. This process was based in a factorial analysis, more ...
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A study on influencing factors on brand loyalty: A case study of Mobile industry
... Brand loyalty plays essential role on product development especially in mobile ...including brand associate, brand awareness, distribution intensity and quality perception on brand ...
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The Dynamics of Brand Loyalty Across a Consumer’s Lifetime: An Application to the Portuguese Fashion Market
... behavioral brand loyalty, but has difficulty in getting new ...a brand than average customers. Also, we know that this brand is not based on low price, but on selling high quality clothing ...
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Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
... football brand managers are considering and establishing their branding strategies, they are faced with the task of dealing with a wider competitive spectrum not restricted to the realm of ...
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Rev. adm. empres. vol.56 número1
... brands’ loyalty and purchase intention, as well as an assessment of the inluence of manufacturer signature – that is, an identification of the manufacturer on the package – on purchase ...store brand ...
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An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty
... and brand equity and proposed a conceptual framework in which marketing elements were associated with the dimensions of brand equity, that is, perceived quality, brand loyalty, and ...
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How brand personality, brand identification and service quality influence service brand equity
... of brand loyalty and brand identification on brand equity is greater than the effect of other five variables ...highlight, brand loyalty means that consumers purchase a ...
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Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories
... display, brand loyalty or other variables related to the consumer like his income (Lambin, ...more brand choices and hence base their behavior on their ...attitudinal loyalty is high ...
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Rev. adm. empres. vol.54 número3
... tween brand image and brand loyalty in hotel industry and very watchfully stated that “brand image can be an extrinsic informa- tion cue for both existing and potential buyers and may or may ...
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A Work Project presented as part of the requirements for the Awarding of a Master Degree in Management from the NOVA – School of Business and Economics
... Regarding brand loyalty, women are less loyal than men and are more likely to switch brands if a better offer or service appears ...the brand and product, yet we can also see a trend towards a ...
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Tourist destination loyalty: a multidimensional perspective
... Attitudinal loyalty is the consumer’s psychological disposition toward the same brand or brand-set and involves the measurement of consumer attitudes (Jacoby & Chestnut, 1978; Fournier, ...
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Rev. adm. empres. vol.51 número4
... In short, the importance of price has traditionally been analyzed in terms of the use of price information and the accuracy of price awareness and, in more general terms, as a variable related to consumer demographic ...
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Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?
... of brand loyalty has been pointed as an important construct in the marketing literature for at least four decades » (Howard and Sheth, 1969), and « most researchers agree that brand loyalty ...
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The effects of CSR associations on consumers’ perceptions towards global brands
... the brand may have serious damages in the way consumers perceive the brand and gravely sever brand loyalty (Werther & Chandler, ...
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Determinants of loyalty toward Booking.com brand
... the loyalty of an online customer and the role of satisfaction and trust in this relationship is the main purpose of this ...and brand loyalty to ...customers’ loyalty toward ...
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