Brand value
Brand value and shareholder value : evidence from european NYSE Euronext firms
... the brand, minus a charge for the capital used to generate the brand’s revenues and ...A brand can only exist and, therefore, create value, if it has a platform on which to do ...the brand, ...
66
CSR coffee brand value: a retailers perspective
... the brand”, “The customer prefers the brand”, “Sales and post-sales services efficiency”, “Quality / price relation”, “Quality of the coffee”, “Brand corporate social responsibility”, and “Trust in ...
54
Nuno da Silva Vilaça de Freitas
... In order to shed light on this case we structured this thesis in 6 different segments: The first chapter is the current introduction that works as a map for the rest of the work. A second chapter will cover theoretical ...
131
Being traditional in the global: Santini case study
... A brand consists of all the tangible aspects of a company which will orient its strategy, from the actual value to the relationship with the client (Aaker, ...the value that each brand has ...
86
Rev. adm. empres. vol.52 número6
... defines brand image as a set of associations, usually grouped in some meaningful ...a brand as reflected by the brand associations held in consumers’ ...affective brand beliefs, which together ...
11
David Haigh, CEO, Brand Finance plc
... total brand value of $327 ...the value of each brand within the portfolio, and analysing what drives that value will help those companies to make the difficult decisions as to which ...
40
CEO sociability: path towards brand equity and brand relationship
... Based Brand Equity and Consumer-Brand Relationship was ...building brand value will depend on Authenticity and Credibility on the CEO’s behalf, guaranteed with the aid of ...reaching ...
208
THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... a brand value proposition that provides a unique basis for building and maintaining strong relationships with ...examine brand heritage as a determinant of self-reinforcing elements (enticing, ...
9
O futebol como negócio: uma comparação financeira com outros segmentos.
... Inicialmente, é necessário ressaltar a diferença entre operações realizadas pelos clubes de futebol e as demais atividades empresariais, uma vez que, estando em mercados completamente diferentes, torna-se complexa a ...
21
“Brand play” versus “Brand attack”
... to brand imagery, brand meaning and brand ...a brand owner’s stakeholders misuse their increased empowerment in the process and do not integrate their resources in the way the company ...of ...
15
An exploratory study of brand success: evidence from the food industry
... differentiation, brand knowledge and ...on brand value and consumers’ perception about the quality of the brand ...drives brand success in the ...applied brand strategy, testing ...
14
The impact of social identity of brand on brand loyalty development
... of brand in business ...the brand in society. In this study, we consider the impact of brand identity on increasing product loyalty in one of Iranian dairy ...between brand and loyalty and a ...
10
An exploration study on factors influencing Iranian food industry
... emotional brand experiences. Hultén (2011) presented the multi-sensory brand-experience concept in association with the human minds and senses and tried to propose a sensory marketing (SM) model of the ...
8
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
... a brand in a way that the brand confers strong feelings to its customers, like being part of his daily life, thus being an extension of the ...self. Brand attachment is characterized by strong ...
10
How customer satisfaction changes behavior: A case study of banking industry
... Rust and Zahorik (1993) provided a mathematical framework for evaluating the value of customer satisfaction. The framework enabled managers to detect which customer satisfaction elements had the biggest impact, ...
6
Line extension influence on brand image: a study on the alcoholic beverage market in Brazil
... existing brand (Ourusoff et ...between brand extensions and line ...a brand extension relates to the use of an existing brand name to introduce products in a product segment which is new to ...
105
Brand worlds
... the brand world is not perceived as being authentic or trustworthy, it diminishes the value derived from the experience for the ...the brand world, such as perceived relevance or authenticity, but ...
55
Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?
... their brand and product, in order to understand the nature of authenticity of their branded products or services, as well as its drivers and ...their brand or product to remain ...unique brand ...
118
Personal Brand
... Brand Equity pode ser definido como o valor real da marca, o poder de conquistar a preferência e a fidelidade do consumidor, algumas marcas tendem a tornar-se verdadeiros ícones e que mantêm o seu poder ao longo ...
95
Dissertação Mestrado Felix Dietrich 214015
... a brand is connected to the plot, the less counter arguing by the audience should occur, as opposed to when a product is placed for no apparent reason other than commercial ...
180