Customer orientation
The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): the non-linear effects of customer orientation
... to customer orientation construct. Customer orientation refers to the “sufficient understanding of one’s target buyers to be able to create superior value for them continuously” (Narver and ...
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Authentic leadership’s effect on customer orientation and turnover intention among Portuguese hospitality employees: the mediating role of affective commitment
... The current research could be beneficial to the hospitality industry’s managers because the findings provide insights into how AL improves employees’ AC and customer orientation and reduces their turnover ...
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AN EXPLORATORY RESEARCH REGARDING CUSTOMER ORIENTATION AND PERFORMANCE IN HOSPITALITY INDUSTRY
... the customer orientation from the managerial perspective and to analyze the influence of customer orientation over the performance indicators in the hotels from Mures county (Romania ...
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Corporate social responsibility, job satisfaction, and customer orientation in Angola
... costumer orientation through the mediating role of job satisfaction for a sample of tourism and hospitality employees in ...while customer orientation was evaluated using a reduced ...
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Operations strategy in perspective: the means for achieving superior performance
... 67 Customer orientation practices consist of activities, such as, satisfying and exceeding customer expectations, and close contact with ...between customer orientation and performance ...
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Rev. adm. empres. vol.40 número1
... of customer satisfaction, quality, and strategic planning, this paper provides an analytical framework for creating a customer-driven organization and ...to customer satisfaction possess lasting ...
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An empirical investigation on the effects of electronic banking on key customer relationship management
... cultures. Customer information changes to organizational knowledge thus it enables acting in a way using market opportunities ...place customer-orientation as primary element of its activity (Meyer ...
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A orientação de trabalho do propagandista da indústria farmacêutica aplicação da escala soco
... representatives’ orientation was analyzed using their own opinions along with the doctors’ opinion, besides being those compared to the respective perceptions about work orientation of the sales ...the ...
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Modelling business-to-business relationship quality in the hotel industry: a competing models approach
... their customer orientation, to inspire commitment in their clients and to promote goal congruity, thereby concurring to enhance the quality of the relationships with their partners, which is reflected by ...
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EFFECT OF MARKET ORIENTATION ON SMALL BUSINESS PERORMANCE IN SMALL TOWN IN MALAYSIA: AN EMPRICAL STUDY ON MALAYSIAN SMALL FIRMS
... marketing orientation as an organizational culture that most effectively creates the necessary behaviors for the creation of superior value for consumers (customers and buyers), and thus the continuous performance ...
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PERANCANGAN APLIKASI E-CRM PADA PT MANFUKU SEJAHTERA INDONESIA
... dari customer untuk memaksimalkan hubungan mereka dengan perusahaan baik melalui up-selling atau cross-selling dan pada saat yang sama, meningkatkan keuntungan dengan identifikasi, menarik perhatian dan ...
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UNDERSTANDING CUSTOMERS' EVALUATIONS THROUGH MINING AIRLINE REVIEWS
... as customer value measurement, customer retention, customer growth and customer acquisition ...explore customer behavior in the Taiwan airline market in the context of questionnaire ...
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Big Data, the perfect instrument to study today's consumer behavior
... of the tools that uses Big Data in order to study the consumer behavior is SAP hybris Marketing, the marketing solution of SAP (Systems, Applications & Products in Data Processing) which is integrated into the other ...
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SATISFACTION AND LOYALTY OF CUSTOMERS OF A FINANCIAL INSTITUTION: A CASE STUDY
... As for the frequency that the client uses the counter can be seen that the majority, 53.9% do visit the counter monthly, 38.1% weekly and only 8% make it every day. In view of the year it appears that in 2011 the ...
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A Test of Transactional and Transformational Leadership Behaviour of Salesman on Customer Relationship Marketing Behaviour: A Study of the Indian Banking Sector
... loyal customer may have some perception on customer thinking which might have influenced in knowing the actual leadership behaviour and its impact on ...
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Customer lifetime value na banca
... This project was based on developing and implementing the probabilistic model CLTV of a bank, highlighting some of the limitations of the "traditional" metrics used to calculate the customer value. The ...
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CUSTOMER RELATIONSHIP MANAGEMENT: UMA FERRAMENTA
... A definição destas três questões teve como objectivo a proposta de uma solução de um veículo de comunicação, um cartão de fidelização, que permitisse suprir as necessidades[r] ...
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How customer experience attributes influence customer satisfaction and online bank credibility
... of customer experience factors in banking, a customer requires convenience at its every contact point with the organization as regarding the location of the bank, available parking facilities, speed, ...
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Costumer journey: a new approach for retailers
... Creating a strong relationship with customers appeared to be a growing concern among organizations, state Lemon & Verhoef (2016). Marketing researches addressed their focus on the exchange amongst buyers and sellers. ...
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THE DIRECT AND INDIRECT EFFECTS OF CUSTOMER FOCUS ON PERFORMANCE IN PUBLIC FIRMS
... between customer focus and employee ...of customer focus aims to fulfill the expectation of ...Since customer expectation is continuously changing due to the dynamic environment, firms have no other ...
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