Marketing and relationship
Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard
... different relationship processes but also by the priorities they assign to the ...metrics and the base score from the previous ...corrections and will help them define goals and priorities for ...
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Marketing de relacionamento: estudo sobre a ferramenta em empresas do varejo e da prestação de serviços Relationship marketing: study about the tool in companies of retail and services provision
... services and retail ...what relationship marketing is in a basic way, but even so their actions are ...in relationship marketing strategies, where actions are sometimes simple, ...
11
Investigating the effect of relationship marketing aspects on customer satisfaction (Case Study: Boroujerd textile factory)
... of relationship marketing has occupied much attention because fully covers long-term approach to ...only. Relationship marketing orientation is to gain customer share, not market ...building ...
11
A Test of Transactional and Transformational Leadership Behaviour of Salesman on Customer Relationship Marketing Behaviour: A Study of the Indian Banking Sector
... salesman and customer relationship behaviour. By scrutinizing each and every aspect of transactional leadership behaviour and transformational leadership behaviour of salesman on customer ...
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Applying relationship marketing to enhance nação capoeira’s market performance
... of relationship marketing interaction is a two way ...releases and promotions, but they receive information from the customer and react on ...Peppers and Roger’s IDIC model dedicates a ...
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Trust in Transactional and Relationship Marketing: Implications in a Post-CrisisWorld
... relational, marketing suggests a significant reali- gnment of marketing communication, engagement, and strategic agenda and was seen by many as representing a paradigmatic shift (Gummesson ...
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The relationship between institutional marketing practice and international student choice
... study and country of origin), certain institutional marketing approaches are more frequently used and are likely to reach the prospective consumers and to influence international students’ ...
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Relationship Marketing: An Analysis of Relationship Business-To-Business at Multi Brand Retailers From Surfwear
... retailers relationship with their suppliers and how these suppliers assess the elements that make up the existing marketing relationship, the study suggests that there are several aspects that ...
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Marketing innovation and relationship with customers: how it contributes to the competitive advantage of a B2B company
... that marketing innovation and relationship with customers have for the performance and competitiveness of a company operating in the Business-to- Business ...develop and understand ...
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The role of relationship marketing on building B2B relations on the non-profit sector
... confidence and lowers the perceived risk of the industrial buyer” (Rehman, Wong, Sultan & Merrilees, 2017, ...a relationship with the reduction of risk and information cost (Backhaus et ...
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The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context
... Bruner and Kumar (2000) further explored the advertising hierarchy of effects as measured by several common attitude measures, namely attitude towards the ad, attitude towards the brand, attention to the ...
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MARKETING DE RELACIONAMENTO PARA A GESTÃO DE UNIDADES DE INFORMAÇÃO MARKETING OF RELATIONSHIP FOR THE INFORMATION UNITS MANAGEMENT
... A utilização das novas tecnologias de informação e comunicação tem possibilitado o acesso a informações com maior rapidez e eficiência, rompendo barreiras de tempo e espaço. Esse ambiente de constantes inovações exigirão ...
24
Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.
... o marketing de conteúdo, duas variáveis do marketing exploradas no Número 11 do International Journal of Marketing, Communication and New Media (IJMCNM), têm hoje um papel central na definição ...
6
Internet and E-Marketing Technology
... a relationship with online customers and support relations with online ...Internet marketing technologies which aim to apprise online customers are: Web transactions, cookies, Web bugs, database ...
10
FRANCHISOR-FRANCHISEE RELATIONSHIP QUALITY: TIME OF RELATIONSHIP AND PERFORMANCE
... the relationship duration (Athanasopoulou, 2009), and most theories focus on the relationship between organizational buyers and sellers (Dwyer et ...in relationship marketing, ...
11
Consumer Behavior, Communication and Relationship Marketing.
... o marketing relacional, entre outros temas, como o papel do género nas empresas, são explorados nesta edição do International Journal of Marketing, Communicaton and New Media ...
6
Franchisor-franchisee relationship and performance: influence of personality traits, entrepreneurial drive, and time of relationship
... restraints, and composition of the product mix (Grünhagen & Dorsch, 2003), as well as in the nature of the services that must be provided by franchisors - normally within a contractual obligation - such as ...
197
USER STUDY AND INFORMATION MARKETING
... information marketing and user studies were selected two master dissertations of a Postgraduate Program in Information Science that addressed user studies as a methodological procedure to understand the ...
22
Social media and tourism : a wishful relationship
... systems and mobile communication, is promoting a technological emphasis in both enterprises and ...online and execute commonplace actions; posts tweets, likes and become fans; and, ...
20
Customer Relationship in Startups Companies: An Analysis of Publications in Marketing
... o marketing de relacionamento, contribuindo para o entendimento da importância em se compreender e explorar as tecnologias disruptivas em ascensão, sem deixar de olhar para as relações ...do marketing de ...
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