Marketing communication
Integrated marketing communication in the digital environment. Advertiser attitudes towards online communication techniques
... digital communication techniques generate synergies with traditional communication ...digital communication actions in order to ensure the integration of the corporate values within the set of all ...
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2. Marketing Communication Tools and Cultural Tourism in the Northeast of Brazil: the ‘forró pé de serra’ of Salvador/BA
... production, marketing and marketing ...using marketing communication forms the fifth ...that marketing communication has been used by forró artists in the Salvador market and its ...
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Marketing communication on a non-profit organization: a case study about the activity of a students' union - Associação de Estudantes do ISCTE-IUL
... of communication in an attempt to diminish the weaknesses and value the strengths of the different elements (Kitchen, et ...Integrated Marketing Communication in consumer behavior where he shows that ...
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INFORMATION MARKETING: between promotion and integrated marketing communication :: Brapci ::
... e marketing de causas, considerando que ao se tornar parte de um momento especial e mais relevante na vida pessoal dos consumidores, os ev ento s po d em ampliar e apro fund ar o relacionamento da empresa com o ...
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Marketing communication plan : Century 21 global
... in communication, enable all organizations to focus their communication in such a way that allows their audiences to understand and retain what the organization tries to pass to their them (Tennyson and ...
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City marketing: online communication plan for the city of Lisbon
... Email marketing is a powerful mean for consumer engagement and marketing ...online communication plan will be implemented permission email marketing, also called opt-in email ...email ...
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Top Girls on YouTube
... is marketing communication present in their YouTube videos? Taking into account the fast expansion of the Internet as a “space” for children to “learn, participate, play and socialise” (Livingstone & ...
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Internationalization of a SME: Multivision, Lda
... as marketing, communication, certifications, design, brands, human resources, aligned with technology solutions with real added value for the clients and that the set of actions allow them to be in the ...
101
AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET
... of marketing communication mix, which depends on various market ...interpersonal communication is the best way to present the products or services and their ...two-way communication, the ...
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FACULDADE DE MOTRICIDADE HUMANA
... 2.2.1, marketing is an ongoing and always changing part in the business ...traditional marketing to the nowadays known sustainability ...commercial, marketing already made the first steps in ...
118
As motivações para o passa-palavra eletrónico negativo por parte de consumidores que reclamam: um estudo exploratório
... Segundo Malhotra (2001), as pesquisas de marketing apresentam duas grandes finalidades: 1) identificar problemas de marketing; 2) resolver problemas de marketing. Nes[r] ...
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GestãodeProduto EMBALAGEM 08NOV2007
... de marketing, a embalagem é sinónimo de arte (design, cores, formatos); técnicas (de produção) e ciências (novos materiais e tecnologias) enquanto o responsável logístico tem mais atenção a outras funções: a de ...
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The Study of the relationship between Knowledge Management and Performance of Marketing in companies Manufacturing (Case Study: Food Manufacturing Companies in Sanandaj City)
... "Effective Communication Skills for library management: relationships between managers and librarians" concluded that communication skills as one of the skills used by managers to increase job ...
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Em busca de um desafio
... Com ponto focal de toda a ação de marketing de- senvolvida na embalagem os alunos propuseram a criação de um Hot Site (www.monbijou.com.br) para funcionar integrado com ela em ações especialmente criadas. Através ...
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Brazilian science communication research: national and international contributions
... Paralleling this diversity of audiences is an explosion in the methods of communication. The last 20 years has seen a relatively small number of trusted sources of information like the New York Times and the BBC ...
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MARKETING SOCIAL E MARKETING SOCIETAL: UMA CONFUSÃO TEÓRICA SOCIAL MARKETING AND SOCIETAL MARKETING: A THEORETICAL CONFUSION MARKETING SOCIAL Y MARKETING SOCIETAL: UNA CONFUSIÓN TEÓRICA
... social marketing and societal marketing, a misguided usage of these terms keeps on ...social marketing and societal marketing; and, in particular, (2) checking and analyzing possible ...
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Brazilian science communication research: national and international contributions
... science communication in universities, research institutions, enterprises and government ...science communication professionals and they are increasingly requested by government funding agencies to develop ...
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Communication and health
... Risk communication is defined by the National Research Council as “ ...risk communication, although it is not yet an accepted ...risk communication is also based on the behavior theories, ...
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Avaliação da efetividade da utilização da metodologia Communication and Marketing Integrated for Behaviour Impact - COMBI para controle da dengue em duas localidades do Brasil
... and Marketing Integrated for Behaviour Impact) visando promover a participação ativa da população utilizando suas próprias soluções e, a conseqüente mudança de comportamento necessárias ao controle do ...
166
LES APPROCHES PSYCHOSOCIOLOGIQUES DES ORGANISATIONS
... l’activité). En résumé, l’implication en situation de travail représente la manière dont une personne place sont travail compte tenu de ses autres intérêts de vie, s’identifie [r] ...
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